20×200

20x200.com

20x200 Custom Shopify website for art curator

Aeolidia to the rescue!

What We Delivered

Website:

  • Home Page
  • Item Page
  • Artist Roster Page
  • Blog Page
  • Blog Post
  • About Page

Jen's Problem

Offering high-quality limited-edition art for everyone since 2007, 20×200 is a true pioneer in the art and e-commerce space. 10+ years into their online business, 20×200 came to Aeolidia in 2018 to create an updated, improved online shopping experience to not only better serve their existing customers but attract new art collectors.

20×200 has thrived on press and word-of-mouth marketing over the years, getting featured in big name publications ranging from The New York Times and The Wall Street Journal to Real Simple and Better Homes & Gardens. The online world is changing, though, and Jen realized it was time for a refresh. She told us:

“We went through a restructuring in 2013, and relaunched after being offline for several months, but never really told our story + just haven’t been the same since.

The new site needs to do a better job of merchandising our product, telling our story, communicating our values + it also should put all the press and accolades we’ve received front and center. We have TONS of existing assets that we can make better use of. The look and feel of the site is also very blah and dated right now, and falls verrry short in terms of best practices for e-commerce.”

Jen was ready to move forward with an updated paid-digital strategy for her e-commerce business, but before she put money behind Facebook Ads or Google AdWords, she wanted a modern e-commerce website that was optimized to convert visitors into art buyers.

Aeolidia to the rescue!

What We Delivered

Website:

  • Home Page
  • Item Page
  • Artist Roster Page
  • Blog Page
  • Blog Post
  • About Page

Home Page

20x200 Custom Shopify home page for art curator

20×200 home page design by Do-Hee Kim

Website Solutions

We approached the project with the goal to better showcase their limited-edition art for sale, highlight the artists they work with, and bring attention to their curated art collections. We stayed true to the spirit of their existing visual brand identity, but brought in art direction and photography recommendations to create an updated, contemporary, and refined look and feel that stays true to who they are — with an overall warm and approachable (yet polished) vibe.

We also identified valuable opportunities to improve site organization, navigation, and storytelling component to transform their complex and layered site into one that is intuitive and easily shoppable! Overall, we’re thrilled with the transformation and look forward to watching 20×200 thrive online!

Item Page

20x200 Custom Shopify item page for art curator

20×200 site page design by Do-Hee Kim

Artist Roster Page

20x200 Custom Shopify artist page for art curator

20×200 site page design by Do-Hee Kim

Blog Page

20x200 Custom Shopify blog page for art curator

20×200 site page design by Do-Hee Kim

Blog Post

20x200 Custom Shopify blog post page for art curator

20×200 site page design by Do-Hee Kim

About Page

20x200 Custom Shopify about page for art curator

20×200 site page design by Do-Hee Kim

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Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.

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