20×200

Jen's Problem

Offering high-quality limited-edition art for everyone since 2007, 20×200 is a true pioneer in the art and e-commerce space. 10+ years into their online business, 20×200 came to Aeolidia in 2018 to create an updated, improved online shopping experience to not only better serve their existing customers but attract new art collectors.

20×200 has thrived on press and word-of-mouth marketing over the years, getting featured in big name publications ranging from The New York Times and The Wall Street Journal to Real Simple and Better Homes & Gardens. The online world is changing, though, and Jen realized it was time for a refresh. She told us:

“We went through a restructuring in 2013, and relaunched after being offline for several months, but never really told our story + just haven’t been the same since.

The new site needs to do a better job of merchandising our product, telling our story, communicating our values + it also should put all the press and accolades we’ve received front and center. We have TONS of existing assets that we can make better use of. The look and feel of the site is also very blah and dated right now, and falls verrry short in terms of best practices for e-commerce.”

Jen was ready to move forward with an updated paid-digital strategy for her e-commerce business, but before she put money behind Facebook Ads or Google AdWords, she wanted a modern e-commerce website that was optimized to convert visitors into art buyers.