Here at Aeolida, we approach our clients’ brands from a strategic perspective, thinking beyond the beautiful design and highly converting websites we create for our clients. Having a crystal clear brand strategy not only gives you more clarity and focus—it empowers you to drive your brand forward with a unique understanding of your goals, your customers, and your brand’s place within your niche.
By working with our brand strategist, you will have the opportunity to view your business through our expert lens. We look at your big picture goals, compare and contrast against your competition to find an area of opportunity, and dig deep to understand your customers. Most importantly, we pinpoint the challenge or friction customers might be experiencing before purchasing from your business. With this in-depth knowledge, your team of Aeolidians is able to craft a truly meaningful brand story that attracts customers through messaging, tone, and stunning visual design.
If you’re finding yourself feeling lost when it comes to your business’s brand story and strategy, we should talk. It is so difficult to figure out a strategic path when you’re busy doing what you do best—running your business! Our brand strategist blends years of experience in brand design with a background in strategic storytelling to offer a process that provides a multi-faceted look at where you are now… and where you want to go.
These are some of the things you can expect when you work with us on your brand strategy:
- Discovery Work designed to help you provide us with the deeper information we need to create a strategic brand for your business
- A one-hour video brainstorm in which we talk all things branding and focus on your current pain points with your business as well as your goals
- Competitive Analysis comparing your business to your top 2 to 3 immediate competitors
- We’ll diagnose your “area of opportunity” to shine within your niche
- Brand Values: what does your brand stand for? What are the intrinsic values behind your “why,” “how,” and “who”
- A brand storyline that helps distill our findings and set us on the right path
- Using our extensive discovery work as a foundation, you’ll receive a visual inspiration direction (mood board) created with a true strategy
Your brand and website design should be built on a solid, strategic foundation of thought and insight. Before you start thinking about how it is going to look, make sure you understand why it needs to be that way and who you are attracting. Lucky for you—that’s what we do best!
View our brand strategy projects:
Building your business online is a huge job. Stop struggling with it yourself!
Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.