The National Stationery Show (NSS) happens at Javits Center in New York every year, and it’s a big deal for stationery businesses! It’s a trade show that attracts stationery and gift shops, bookstores, boutiques, and big box stores alike.
Many shops make the bulk of their purchasing decisions at trade shows, and if you’re emailing retailers throughout the year (instead of exhibiting at trade shows), it can be harder to get attention. For instance, if you write to retailers about your new product line after they spent their budget for the season at the stationery show, your timing is going to put you at a disadvantage.
We went to the NY NOW show this winter, and this will be our first time at the NSS. Our clients and community have been attending and exhibiting at this show for years, and we’re excited to finally get a look ourselves!
What are your questions?
We’re attending as press this year, and I want to answer as many questions for people who are considering attending or exhibiting as I can. What do you want to know about the National Stationery Show? Are you wondering if it’s better to do the NSS or NY NOW? How you should prepare beforehand? How many catalogs/order forms to bring? What to do about lighting? Please ask away in the comments, and we’ll ask around for you and report back.
Meet Aeolidia at the NSS
Will you be walking the show or exhibiting? I’d like to meet up! Please email me, tweet me, tell me about it in our Facebook group, or send me a message on Instagram. I’d love to chat with you about your business and any questions you may have about online sales.
Shipshape Collective Freebie
14 stationery companies shared their own trade show packing lists with us, and we’ve compiled it into a master list.
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