I have really been enjoying watching the logo process on some of our recent projects, and I thought it would be fun to follow one project through from start to finish to see how a logo is born. If you’ve been thinking about having a logo professionally designed for your business, you may be understandably curious about how a designer can take your words and ideas and translate them into a logo that represents your company, is unique and memorable, and that appeals to both you and your ideal customer.