Email

September 13, 2023⚓️ 4 reasons to invest in a fresh new site design Hi Reader, Have you outgrown your website? If it’s not doing you justice, let’s level it up to drive more sales. Is it finally time to have a website that reflects where your business is at now? You’ve grown and honed in on your brand’s aesthetic, values, and themes. Your website may no longer match what you know to be true about your business. In fact, it could be making your brand look smaller and less remarkable than it is. Maybe your current site has been adjusted over the years and it…
September 6, 2023⚓️ What to know to prepare your shop for the holidays Hi Reader, September is here, and it's time to start thinking about the holidays (that is, if you run an ecommerce business). I'm rounding up some tips and ideas for you, so you can focus on a profitable season. 12 Black Friday Tips For Online Shops in 2023 I refreshed our blog post about preparing your site for Black Friday and Cyber Monday to include some trends for this year. It includes predictions from Gorgias, examples of well-done gift strategies, as well as 12 specific things you can…
August 30, 2023⚓️ Boost your brand’s reach with email, social media, and PR Hi Reader, Building a strong online presence is crucial for the success of design-focused ecommerce brands. Today we are going to dig into marketing strategy, focusing on three essential avenues to help you amplify your brand’s reach. We’ll explore the undeniable benefits of having an email newsletter, mastering social media engagement, and the art of catching press attention. Let’s dive in! Boost Your Brand’s Reach With Email, Social Media, and PR READ OUR NEW POST Q&A Here's a reader…
August 23, 2023⚓️ Two ways we increased revenue for a craft supply shop If it's been a while since you received our newsletter, welcome back! I'm sorting out some deliverability issues. Set your preferences from the footer. Hi Reader, Did you know? We used to launch sites and be done, but now we have a select group of shop owners that we continue working with monthly. We not only do this post-project, but we'll meet you and your site exactly where you're at and work with you in an ongoing effort to improve your sales. I wanted to show you why it might make sense…
August 16, 2023⚓️ A helpful content calendar & tips for your Labor Day marketing strategy Hi Reader, For those of you with customers in the United States: do you adjust your site and send marketing emails specific to the Labor Day holiday? Klaviyo, our recommended email marketing provider, tells us that their recent data shows Labor Day email campaigns performing stronger than 4th of July, Mother’s and Father’s Day, and even Valentine’s Day. So if this holiday isn't on your radar for marketing, I'd suggest giving it a try! Labor Day is a great time to end the summer strong by…
August 9, 2023⚓️ Sick to death of productivity? Here's a refreshing new perspective Hi Reader, First! I'm going to be in New York (for the Shoppe Object and NY NOW trade shows) from August 11-14, and then in Atlanta (for the Black in Ecom conference) from the 15th to 19th. If you'll be in either of these places and want to meet up, or have tips for adventures and eats, please email me back. I have a little extra time in both cities. I've been thinking about productivity and time management lately. If you are sick to death of productivity, read on! I went to my local…
August 2, 2023⚓️ The most interesting announcements from Shopify Editions Hi Reader, Shopify dropped their Summer '23 Editions last week, which includes over 100 updates to the platform. That's a lot! My team took notes, and here's what we think you might find most useful for your store: The Shopify admin is getting a visual design update. Organization settings will allow the creation of new stores that are linked to your existing shop (Shopify Plus feature). Shopify Collective will let you add products from other stores to your own store. Shopify's bundles app is…
July 26, 2023⚓️ Take a look at branding for Joy LaForme, artist & illustrator Hi Reader, I hope summer's been treating you well. We're taking vacations, going to trade shows, and it's easier than ever to take long weekend trips with our four day week. If you have a hard time taking time away from your business, I have a link down below that might be helpful for you. Today I wanted to show you some branding work we did for Joy LaForme, artist and illustrator. We have been talking a lot about Shopify and Klaviyo recently, so I wanted to remind you that we're a full…
July 19, 2023⚓️ See you on Threads? Social media is finally delightful again Hi Reader, Are you using Threads, Meta's new Twitter competitor? I signed up right away because it took all of five seconds from my Instagram account, and I've been having fun on social media for the first time in years. There's no pressure to create videos or gorgeous images, and you can just chat about whatever. I've decided to use it as a person, not a business, unlike any of our other social media platforms. I want to use it to make friends and reconnect with old friends. Here's what I'm…
July 12, 2023⚓️ How to do economic forecasting to break the feast and famine cycle weekly news from Aeolidia Hi Reader! My email looks different than usual today because we're switching providers (from Hubspot to Convertkit, if you're curious, though I recommend Klaviyo wholeheartedly if you have an ecommerce business). I will at some point get my act together with a better design, but I figured it was better to keep in touch than get it all perfect! Anyway, I've got something great for you today. The marvelous Katherine Raz is back with a super helpful article on our blog…