Email marketing is an essential component of your overall marketing strategy. It’s one of the only channels that you actually own, and offers an ROI of 30:1.
Amazing email copy yields higher open rates, better conversion rates, and nurtures a long-term relationship with your subscribers. By focusing on connecting with your customer, our email copywriting specialist creates emails that deliver results.
At Aeolidia, we approach email from a strategic perspective. We’re laser-focused on ensuring you receive the best return on your investment. Our most popular packages for email copywriting, the Automated Welcome Sequence and Abandoned Cart, combine engaging copy with automation strategy.
Automated Welcome Sequence Copy
An automated welcome sequence is a series of emails that is sent to new signups to your newsletter. With an engaging and well-crafted sequence specifically targeted to new customers, this series is designed to tell the unique story of your brand, build trust, and improve conversion rates.
An automated welcome sequence begins with a welcome email that is sent immediately upon signup. This is the perfect email to include a discount for a purchase or a free download promised as a sign-up incentive. As one of your customer’s first exposures to your brand, it’s important that your copy be captivating, encouraging to the reader to open future emails from you.
The exact sequence of emails we develop depends on your niche and product line. We select topics that our extensive experience has shown will increase engagement and brand loyalty, and then tell your unique story in your brand’s voice.
A few examples of emails that we know to be successful in a welcome sequence are:
- Your brand’s story
- Feature of a best-selling product
- Educational content related to your niche
- Call to share images on social media
Your automated welcome sequence will go out to every new sign-up for years. When you have professionally-written copy for these emails, you’re ensuring that every new subscriber is given a warm welcome. It’s the start of a lasting relationship.
Abandoned Cart Email Copy
Did you know cart abandonment rates are as high as 75%? That means that if 4 people add your product to their cart, only one will complete the purchase. Maybe the doorbell rang or perhaps they’re having second thoughts about the shipping charges.
After you’ve done so much marketing to bring a customer to your website and educate them about your product, don’t let those 3 sales just slip away! A clever abandoned cart email reminds customers about what they’ve left behind and encourages them to complete the purchase.
Short and catchy email copy is crucial for this email that may offer the highest ROI in all of marketing.
How It Works
Customer engagement is at the center of every piece of copy we write. If we aren’t already working with you, unearthing your unique selling proposition is our first step. Our specialist email copywriter will send you a series of questions that digs deep to understand your ‘why’. Our clients often find this phase incredibly enlightening- our email copywriter has a way of asking insightful questions that get to the heart of your ideal customer’s perspective.
We distill the golden essence of what makes your company and products amazing, telling your story in a way that connects with your online customers as if you were talking to them in-person. We deliver your copy perfectly optimized to deliver results.
Once you’ve approved the copy, you’ll insert it into your email template. Our Advanced Klaviyo Setup is also available.
When you work with us for email copywriting, you can expect:
- Subject lines that maximize open rates.
- Customized pre-headers (the text preview of an email), the 2nd largest determining factor in open rates.
- Engaging, story-driven copy that connects with customers. It’s great content that builds a long-term customer-relationship, not a pushy sale.
- Expert timing advice that means your emails have the best chance of being read.
- A true understanding of your brand’s voice and ideal audience.
- Engaging copy for emails that deliver sales. It’s strategic storytelling at work.
Hire Aeolidia for automated email marketing copywriting
We can include this service along with an Advanced Klaviyo Setup project, Email Template Design project, or as a first step if you’d like to dip your toes in the water before committing to a larger project with us.
If we’re not already talking about a project with you, let’s start! You can tell us more about your business and request our rate sheet here: