COVID-19 Free Resources for Small Businesses

COVID-19 Resources for Small Businesses

We sent a survey about how the Coronavirus is affecting designer and artisan businesses, so we can volunteer our time. We are offering:

Free video webinars about marketing and brand strategy.

• Group video consultation for your website [FULLY BOOKED].

• We opened up spots for smaller paid projects to help you take quick action. You may hire us for smaller projects here.

We’re going to work to meet you where you’re at, so you can emerge stronger on the other side of this.

COVID-19 Free Resources for Small Businesses, Aeolidia

Search Engine Optimization

Why this is important right now

Organic search engine traffic is free traffic. This means when you can’t afford ads, you’re still getting new visitors to your site on a regular basis. It also means you don’t need to be out there working to get every last visit to your site by posting on social media. People looking for what you sell are finding it.

Resources from our blog

What we can offer for free

We have put together a download that lists the quick wins or low hanging fruit that most shop owners can use to improve their search engine presence.

Get Quick Wins PDF
COVID-19 Free Resources for Small Businesses, Aeolidia

Improving Shopify Sites

Why this is important right now

If your site has a low conversion rate, that means that you’re losing out on sales. Doubling the effectiveness of your site means doubling your sales, without having to bring in more traffic.

Resources from our blog

What we can offer for free

Our favorite download, the Get More Traffic, Make More Sales PDF is 32 pages of our best knowledge about how to make your ecommerce site work well.

Get "More Sales" PDF
COVID-19 Free Resources for Small Businesses, Aeolidia

Social Media Strategy

Why this is important right now

Getting traffic to your site is vital, and it may be that your advertising budget is low right now. Building up a solid stream of organic (unpaid) traffic is a great way to build a foundation for your business.

Resources from our blog

What we can offer for free

Our on-demand webinar about the basics of effective social media.

Watch Webinar
COVID-19 Free Resources for Small Businesses, Aeolidia

Brand Strategy

Why this is important right now

Some small businesses won’t survive this crisis. The businesses that do thrive on the other side of the pandemic are going to be the ones with a strong, recognizable brand strategy. This means they know exactly who their customer is and why their customer would want to choose them over even their closest competitor. If you don’t feel rock solid about this, getting a brand strategy in place could be the best use of your time while things slow down.

Resources from our blog

What we can offer for free

Our on-demand webinar about brand strategy.

Watch Webinar
COVID-19 Free Resources for Small Businesses, Aeolidia

Email Automations & Marketing

Why this is important right now

Your mailing list is one of the few things that you will absolutely own and that no one can take away from you. With your own email list, you can weather any algorithm or changes that other companies foist on your business.

Resources from our blog

What we can offer for free

Our on-demand webinar about the basics of effective email marketing.

Watch Webinar
COVID-19 Free Resources for Small Businesses, Aeolidia

Stats Analysis & Guidance

Why this is important right now

With the right information, you can decide where to focus your social media efforts, where it’s worth paying for advertising, and what types of features and collaborations you should aim for. Comparing your conversion rate to the past months, quarters, or years will let you gauge the health of your site and figure out when it’s time for a change.

Resources from our blog

What we can offer for free

This is individual to each business and takes some time, experience, and knowledge, so unfortunately we’re not able to offer a version of this service for free. You can read our blog posts, below, on how to get set up and how to review your stats.

Get Stats Set Up