Business Consultation: Email Mentoring

Caroline Colom Vásquez

Email mentoring sessions are one-on-one consultations over email with me, Caroline Colom Vasquez, Aeolidia’s marketing consultant.

How our email marketing consultation works:

An online marketing consultation provides advice, feedback, direction or an experienced second opinion on something you’re questioning or struggling with in your business. Throughout our time together, you and I will work to identify what your business needs, and the steps to take to put a solution in place.

First I’ll get to know you and your business through a detailed questionnaire, and create a plan for how we will address your most pressing issues. I’ll offer suggestions, exercises and resources to answer your questions and help you gain clarity in areas where you feel under-confident or unsure.

The best part? You have the chance to try out some new methods or strategies and implement some changes in your business while you have me around to give feedback and a second opinion. Our space is free from judgement, full of encouragement, and a great place to gain the skills and confidence you may be seeking to take your business to the next level!

Our work together takes place via email, and you can send me a message whenever it is convenient for you. You’ll always have our emails as reference to refer back to when you need.

Take a look at some of the different options, below. If you don’t see what you need, let us know, and we would be glad to put a custom package together for you.

Dream Customer & Business Differentiation

$575 for helping you build the core of your brand

Together we will work to define who the target customer is for your business, and how to communicate your USP- your Unique Selling Proposition- that sets your business apart from your competitors. We can even roll all of these discoveries together into a Mission Statement for your brand. This fundamental- yet transformative- knowledge will guide you in all of your business efforts going forward.

Marketing Sessions and Business Coaching

$875 per month

Caroline is available for monthly coaching on a variety of topics- a few of which are described below.  A one month session can be great for….

“Phase 0” / content creation

Receive guidance during the pre-phase of your project to help you clarify your new website’s direction and goals, and figure out the best ways to make it speak to the dream customer you want to attract. Includes dream customer/USP work above, if needed. Get all those questions spinning around in your brain answered, plus a second opinion or an extra set of eyes wherever you need one.

Pre-launch of your new site/branding

Receive direction and help in crafting an effective marketing plan for your business, so you can launch your new beautiful shop with success! We can cover any questions you have about planning your PR/pitching campaign, how and where to advertise, and about how to best use your social media/blog/newsletter to attract and communicate with your dream customers to bring the right traffic to your new site. We can begin at some point during the design process, or after everything is handed over to you. Get ready to show off your new site/branding to the world!

Guidance from start to finish

Have me by your side from the beginning of your project straight through til launch time for consistent feedback, support and guidance on all marketing & promotion topics as well as to help you keep your customer’s perspective at the forefront of your mind through all your decisions along the way.

A boost

You’ve launched your new site/branding now, maybe you have been working on things for a while, but you still have some persistent questions and concerns about marketing and how to get more of your right customers browsing & buying from your beautiful shop.  We can do “a boost” any time after you’ve launched to help you assess, clarify and refine your promotion and marketing strategies going forward.

The not-so-well-oiled machine

Maybe your business is growing by leaps and bounds (awesome!) and you don’t know how to keep up (eek!). Maybe you’ve hired a few great employees, but you’ve never managed a team before. Sometimes you just need to connect with someone who has been there before, someone who can shed some light on the issues standing in your way and offer some solutions. A month of business coaching allows us to explore all of the road bumps and growing pains you’re experiencing, and to develop some strategies to get your business on track.

What are my areas of expertise? Topics I consult on include:

  • Studio Management to keep your workflow productive
  • Step by step planning, support, and accountability for long-term projects
  • Writing and using a mission statement to guide your business in the direction of your goals
  • Beginning basics of selling online- where, why, and how
  • Identifying/ defining your target market and adjusting your branding to reach them effectively
  • Creating a cohesive product line and pricing it successfully
  • Writing effective shop polices and terms/conditions, and FAQs to inform your customers about your process
  • Wholesale and retail relationships
  • Managing the growth of a handcraft business- logistically and emotionally
  • Work/life balance for entrepreneurs; strategies to avoid burnout
  • Family businesses, working side by side with your partner
  • Employee relations, including empowering yourself as the leader of a team, writing an employee handbook, and building a company culture you love
  • Creating product images that reflect your brand
  • Marketing plans: including advertising, networking, and social media ideas for promotion

Additional Services Available

One on one training

$250 per session

Your new shop is ready…Now what? We can show you the ins and outs of how to use your Shopify site to its full potential (topics covered include basics like fulfilling orders and uploading tracking/shipping Information, reading your analytics and stats, adding a new listing, editing email notifications and shipping profiles).

Let’s just chat

$200/hour

For established businesses. Maybe you have a question and don’t know where to find an answer. Maybe you’d just like some advice from someone who has been there before, or want to feel empowered in your decision-making. From copyrights to copy-cats, from hiring to firing, special orders to specializing, ask us. We are here as a sounding board for all of your creative business experiences; and if we don’t know the answer, we work to connect you with folks who do.

How I work

My approach to custom mentoring is based in the process of initiating change. As a professional counselor, I place a high value on your mental health and wellness, especially during the process of making changes in your business. I know first-hand how it is to be a striving, motivated business owner, continually faced with challenges and decisions in between moments of joy and exciting successes. Whether you are experiencing a season of growth, or are just adjusting your sails, business decisions can often be scary. As creatives, making changes to our business can feel like changing one’s identity and sense of self. All of my mentoring balances these experiences and emotions with the realities of running a productive business- from the day to day management of a busy shop, to the logistics of landing a major wholesale account, and everything in between. This approach results in business owners who are knowledgeable, confident, and empowered.

Let us know if you have any questions, and I look forward to being a part of your journey!

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