Brand Strategist Job at Aeolidia

Brand Strategist Job at Aeolidia

** Applications for this role are now closed. **

Aeolidia is growing and we’re looking for a Brand Strategist to join our team! You might be the perfect fit for this part-time, remote contract position if you think creatively, analytically, and strategically to develop powerful storytelling for brands.

Aeolidia is a “one stop shop” design agency that develops brands and creates story-centered ecommerce websites for designers, artisans, and curators that have made it past the startup phase. We pair our custom strategic Shopify websites with analytical insights to continually optimize clients’ sites, resulting in significant growth to their online retail sales.

Our employees are directly responsible for empowering awesome business owners to succeed, and are challenged with meaningful work that improves their particular skills. If this all sounds excellent to you, please keep reading to see if we might be a match to work together!

A Bit About Us

Aeolidia is a graphic design and web development agency that has been working with designer and artisan businesses since 2004. We’re the preeminent design team in our creative niche, and we dig deep into strategy based on information we get from each client’s website analytics while also truly understanding the branding part of it. We deliver a gorgeous AND powerful site every time.

A designer or artist’s story should be compelling to customers. We focus on storytelling for brands. This is about each business’s “why” and what makes them unique and irreplaceable to their perfect customers. Since we do business naming, brand vision and voice, brand graphic identity, copywriting, and photography in-house, we have the capability to craft a cohesive story without losing anything along the way.

We are a remote team of overachievers, united in our common goal of taking creative businesses to the next level by paving the way toward substantial increases to online sales.

Now Let’s Talk About You

As the Brand Strategist for our clients, you’re a critical part of the foundational work that goes into our design projects, and will work closely with multiple project teams and clients at a time to make sure the brand’s voice and messaging are consistent and carried through all deliverables.

While this is not a graphic design job, it will be important for you to be creative and well versed in graphic design, with a good eye for what works and what is fitting based on what you know about each brand. Your communication and writing skills should be top notch, and you will be writing marketing copy directly for our clients as well as writing presentations and brand guideline documents.

Here are just a few ways we see you being successful in the Brand Strategist role with Aeolidia:

You’re a Diligent Achiever

You work smartly to deliver a truly top notch experience to your clients. You seek unique solutions, meet each deadline, and just plain get things done. You are a reliable go-getter.

Capable, persistent, and resourceful, you never despair when you hit a roadblock or need to figure out something new. You give it a try, do the research, try try again, ask for help, test it out, succeed, then consider it a learning experience and a new tool in your kit.

You’re a Curious Learner

You know it would be easy to keep doing what has worked in the past, but you also know that technology changes quickly, each business is different, and what works in one case won’t be the best solution in others.

You stay abreast of advancements in design, technology, and each specialty area in your role. You value being at the top of your game, even as things change. You have big ideas, and you’re eager to figure out how to do them.

You’re a Humble Expert

It’s important that each member of our team approaches the client relationship from the mindset of a “doctor”—using their years of expertise and insight to prescribe the right solution. This is in sharp contrast to the “waiter” mentality of taking orders and doing what is asked of us.

You remember that each client knows their business better than you do, and that you have a lot to learn from them. You strike the balance by being authoritative but cooperative and open-minded. You are experienced and your role is to help guide your client down the path to their goal.

You are highly collaborative and function well within a team. You feel comfortable asking for help and being open about what you don’t yet know. And, in turn, eagerly show up and share the special knowledge you do have without being arrogant about it. You also facilitate a team environment where each member feels the same.

You’re a Positive Ally

You anticipate your clients’ needs and concerns, and take an active role in making them feel comfortable with their brand, their technology, and their next steps.

When you see a problem you can solve or help with, you leap to action to make progress toward a solution. You take as much responsibility for client dissatisfaction as you can, knowing that you’re the one guiding the relationship and setting expectations.

You find solutions that are more than just acceptable, but something the client is happy with, and that keeps your relationship with them on a good track.

You’re a Creative Supporter

Your work is meaningful to you. Making a website and getting money is not the satisfying part. You’re in this to watch your clients exceed their goals and feel proud to have contributed.

You care about and believe in your clients’ businesses. You have a personal connection that makes the journeys of designer and artisan businesses meaningful to you.

You understand, you relate to, you value and respect each client and their business. With every step on their project, you are aiming to propel your client to where they want to be next.

A Day in the Life

Now that we’ve covered what it’s like to work with Aeolidia, let’s chat about what you would be doing on an average day. The part-time Brand Strategist will begin by working approximately 5 hours per week developing and differentiating the fundamentals of our clients’ brands. This position could grow as more clients opt for this service.

Brand Strategist responsibilities include reviewing all content received from clients, analyzing consumer data, developing branding strategy that differentiates our clients from their competitors, and creating guidelines to direct all marketing communication from the brand.

You will gather information from each client, conduct competitive research, and analyze stats to define positioning and craft a differentiation strategy. You will present strategies and recommendations to each client, then develop guidelines that define each company’s voice and vision based on their mission, values, and target customer.

Ultimately, we would like you to help our clients develop their brand’s story. You will seek to deliver ideas and concepts that set each client apart from competitors, and prepare them for success in their niche. You will determine each client’s strengths, weaknesses, and opportunities to improve their brand positioning, then call in our team to deliver on your strategy.

You will need to successfully collaborate with our project teams, including brand and web designers, copywriters, and photographers. You will act as brand advocate throughout the content creation, design, and development phases of the project, directing, overseeing, and approving creative elements to ensure that all deliverables align with the brand strategy and guidelines.

Your brand strategy deliverables will include the details you’ve developed with each client for their brand: mission, vision, values, voice, tone, target customer profiles, etc. They will also include deliverables from our design team (logo, typefaces, color schemes, graphics, patterns) and content team (photography and copywriting). These files and documents will include guidelines and tutorials for both our team and the client’s team to use their brand consistently and effectively both online and off.

Every position with Aeolidia is a remote one, meaning you get to work from wherever you are! There are no set schedules or hours. Flexible schedules that fit around your life are what we do best. However, of course we do expect all of our team members to meet their goals and project expectations, so we’ll have weekly meetings to check in on progress, celebrate successes and help clear roadblocks that have a tendency to pop up from time to time. We want to ensure you (and every team member at Aeolidia) have every chance to be successful in this role and we’re committed to doing our part to make sure you are.

You’re a Great Fit For Our Team If:

  • You can commit to working 5 hours per week, and are interested in growing the role.
  • You have a reliable internet connection which allows you to work from anywhere.
  • You’re prepared to help us develop a brand strategy process for clients.
  • You’re not someone who settles for the status quo. You continuously look for ways to improve and streamline our processes.
  • You are an excellent big-picture strategic thinker.
  • You have experience creating brands for retail products.
  • You are a skilled communicator who works one-on-one with clients.
  • You have an understanding of marketing analytics and KPIs
  • You’re experienced with competitor analysis, audience segmentation, and user testing.
  • You’ve developed email marketing, social media, and blog content.

Bonus Points:

  • You’ve been in a brand strategy role for at least five (5) years.
  • You hold a bachelor’s degree or higher in a creative or marketing field.
  • Graphic design experience is a plus.
  • You have experience working with ecommerce businesses.
  • You’ve worked with and supported creative, small businesses.

Fun Perks to Look Forward To:

As part of the Aeolidia team, here are some benefits we will offer you:

  • Flexible work schedule
  • Remote work position
  • Our virtual office is closed for two weeks during the winter holiday season
  • Culture flexibility and freedom in decision making, problem solving, autonomous work environment, and ownership of your position and responsibilities

Flat per-project rates for this role will be based upon your experience and education.

Aeolidia is an equal opportunity employer. We believe diversity of backgrounds, beliefs, and experiences to be critical to our success and are passionate about creating a welcoming, supportive, and collaborative environment for all employees. All are encouraged to apply as we continue to grow a smart, hard-working, and diverse team who love working together to build something that matters.

How to Apply

** Applications for this role are now closed. **