Aeolidia is growing and we’re looking for a Business Name Brainstormer / Copywriter to join our team! You might be the perfect fit for this part-time, remote contract position if you’re a creative, analytical thinker who gets to the heart of a brand’s story and brings it to life through words in smart, original, and memorable ways.
Aeolidia is a “one stop shop” design agency that develops brands and creates story-centered ecommerce websites for designers, artisans, and curators that have made it past the startup phase. We pair our custom strategic Shopify websites with analytical insights to continually optimize clients’ sites, resulting in significant growth to their online retail sales.
Our employees are directly responsible for empowering awesome business owners to succeed, and are challenged with meaningful work that improves their particular skills. If this all sounds excellent to you, please keep reading to see if we might be a match to work together!
A Bit About Us
Aeolidia is a graphic design and web development agency that has been working with designer and artisan businesses since 2004. We’re the preeminent design team in our creative niche, and we dig deep into strategy based on information we get from each client’s website analytics while also truly understanding the branding part of it. We deliver a gorgeous AND powerful site every time.
A designer or artist’s story should be compelling to customers. We focus on storytelling for brands. This is about each business’s “why” and what makes them unique and irreplaceable to their perfect customers. Since we do business naming, brand vision and voice, brand graphic identity, copywriting, and photography in-house, we have the capability to craft a cohesive story without losing anything along the way.
We are a remote team of overachievers, united in our common goal of taking creative businesses to the next level by paving the way toward substantial increases to online sales.
Now Let’s Talk About You
As the Business Name Brainstormer / Copywriter for our clients, you’re a critical part of the foundational work that goes into our branding projects, and will work closely with multiple project teams and clients at a time to make sure the brand’s identity, personality, voice and values are communicated in an engaging, consistent, and strategic way across all deliverables.
While this is not a graphic design job, the ideal writer will have worked with graphic design teams to ensure both art and copy are working in tandem to best achieve a client’s branding goals. You should not only be comfortable with, but excel at, slipping in and out of various writing styles as you work on multiple client projects at once—all of which have unique messaging goals and voices. You should know the difference between showing and telling, and understand when to employ one versus the other. Experience with client briefing is a must, as is knowing how to listen to a client’s needs and turn their vision into copy that doesn’t merely repeat what they said—it reimagines and elevates it.
Here are just a few ways we see you being successful in the Name Brainstormer / Copywriter role with Aeolidia:
You’re a Diligent Achiever
You work smartly to deliver a truly top notch experience to your clients. You seek unique solutions, meet each deadline, and just plain get things done. You are a reliable go-getter.
Capable, persistent, and resourceful, you never despair when you hit a roadblock or need to figure out something new. You give it a try, do the research, try try again, ask for help, test it out, succeed, then consider it a learning experience and a new tool in your kit.
You’re a Curious Learner
You know it would be easy to keep doing what has worked in the past, but you also know that technology changes quickly, each business is different, and what works in one case won’t be the best solution in others.
You stay abreast of advancements in design, technology, and each specialty area in your role. You value being at the top of your game, even as things change. You have big ideas, and you’re eager to figure out how to do them.
You’re a Humble Expert
It’s important that each member of our team approaches the client relationship from the mindset of a “doctor”—using their years of expertise and insight to prescribe the right solution. This is in sharp contrast to the “waiter” mentality of taking orders and doing what is asked of us.
You remember that each client knows their business better than you do, and that you have a lot to learn from them. You strike the balance by being authoritative but cooperative and open-minded. You are experienced and your role is to help guide your client down the path to their goal.
You are highly collaborative and function well within a team. You feel comfortable asking for help and being open about what you don’t yet know. And, in turn, eagerly show up and share the special knowledge you do have without being arrogant about it. You also facilitate a team environment where each member feels the same.
You’re a Positive Ally
You anticipate your clients’ needs and concerns, and take an active role in making them feel comfortable with their brand, their technology, and their next steps.
When you see a problem you can solve or help with, you leap to action to make progress toward a solution. You take as much responsibility for client dissatisfaction as you can, knowing that you’re the one guiding the relationship and setting expectations.
You find solutions that are more than just acceptable, but something the client is happy with, and that keeps your relationship with them on a good track.
You’re a Creative Supporter
Your work is meaningful to you. Making a website and getting money is not the satisfying part. You’re in this to watch your clients exceed their goals and feel proud to have contributed.
You care about and believe in your clients’ businesses. You have a personal connection that makes the journeys of designer and artisan businesses meaningful to you.
You understand, you relate to, you value and respect each client and their business. With every step on their project, you are aiming to propel your client to where they want to be next.
A Day in the Life
Now that we’ve covered what it’s like to work with Aeolidia, let’s chat about what you would be doing on an average day. The part-time Business Name Brainstormer / Copywriter will begin by working approximately 5-10 hours per week writing copy and developing business name and tagline concepts for our clients’ brands. This position could grow as more clients opt for this service.
Business Name Brainstormer / Copywriter responsibilities include reviewing all content received from clients, analyzing consumer data and branding strategies that differentiate our clients from their competitors, and implementing guidelines created by our branding strategist into all marketing communications from the brand. Whether you’re crafting website copy for a newly-launching website, product descriptions, product packaging, and unboxing, or you’re conceptualizing business names and taglines that will set our clients apart in their niche, you see each project as an opportunity to use words in original, memorable and unexpected ways.
The ideal writer will use all information at their disposal—from the creative brief to marketing research, SEO stats and strategies, and branding guidelines developed by our team—to craft a business name and/or content that brings the brand to life. You’ll know the right questions to ask to help a client best communicate their mission, values, and target customer. Driven by narrative, you should have a sharp eye for what the story behind each story is—even when the client hasn’t fully realized it yet—and then develop a brand’s voice and messaging to bring that story to the forefront.
You will need to successfully collaborate with our project teams, including brand and web designers, brand strategists, and photographers. You will often be the first creative that a client works with in their project with Aeolidia, so your interaction may set the tone and expectations for the rest of the team. Your work consists not only of writing but revising, and you are skilled at listening to and interpreting a client’s feedback and requests for changes in a way that keeps a project moving forward and closer to its fullest potential with each round.
Every position with Aeolidia is a remote one, meaning you get to work from wherever you are! There are no set schedules or hours. Flexible schedules that fit around your life are what we do best. However, of course we do expect all of our team members to meet their goals and project expectations, so we’ll have weekly meetings to check in on progress, celebrate successes and help clear roadblocks that have a tendency to pop up from time to time. We want to ensure you (and every team member at Aeolidia) have every chance to be successful in this role and we’re committed to doing our part to make sure you are.
You’re a Great Fit For Our Team If:
- You can commit to working 5-10 hours per week, and are interested in growing the role.
- You have a reliable internet connection which allows you to work from anywhere.
- You have 3+ years’ of marketing or copywriting experience
- You display excellent written and verbal communication skills
- You are highly organized with excellent attention to detail
- You’re prepared to write copy that helps us implement a brand strategy process for clients.
- You know how to do a preliminary trademark search
- You can do your due diligence to suggest available domain names for business names you propose
- You’re not someone who settles for the status quo. You continuously look for ways to improve and streamline our processes.
- You are an excellent big-picture strategic thinker.
- You have experience creating brands for retail products.
- You are a skilled communicator who works one-on-one with clients.
- You have an understanding of marketing analytics and KPIs
- You’ve developed web content, print collateral, business names and taglines, product descriptions for web and packaging, email marketing, social media, and blog content.
- You’ve been in a copywriting role for at least five (5) years.
- You hold a bachelor’s degree or higher in a creative or marketing field.
- You have experience working with ecommerce businesses.
- You’ve worked with and supported creative, small businesses.
Fun Perks to Look Forward To:
As part of the Aeolidia team, here are some benefits we will offer you:
- Flexible work schedule
- Remote work position
- Our virtual office is closed for two weeks during the winter holiday season
- Culture flexibility and freedom in decision making, problem solving, autonomous work environment, and ownership of your position and responsibilities
Flat per-project rates for this role will be based upon your experience and education.
Aeolidia is an equal opportunity employer. We believe diversity of backgrounds, beliefs, and experiences to be critical to our success and are passionate about creating a welcoming, supportive, and collaborative environment for all employees. All are encouraged to apply as we continue to grow a smart, hard-working, and diverse team who love working together to build something that matters.
How to Apply
Does this sound exactly like you? Then we’re looking forward to meeting you! Apply here: