Benzie Design Branding Case Study

Behind the Scenes of a Brand Identity Project

Go behind the scenes with Aeolidia designer Christine Castro Hughes to discover hidden rainbows, sprinkles of confetti, and find out how colors and fonts were chosen for Benzie Design, a wool felt shop. This is the first logo that we’ve ever seen in an embroidered version, and we think you’ll like it!

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Christine—I also wanted to personally thank you for the work you did on our logo. Having a design background myself I have pretty high standards—and wow! You totally met all my expectations. I fall in love with the logo everytime I see it. It’s just beautiful—it’s been fun seeing it come to life through branding! I’m so glad we got matched up! —Renae Bradley

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Before & After

The Benzie Design logo before:


Benzie Design Branding Case Study, Aeolidia


Benzie Design, rebranded by Aeolidia:

Benzie Design Branding Case Study, Aeolidia

Hire Aeolidia to Rebrand Your Business

From business naming to brand strategy to full identity design, including product packaging, we’re here to help you make your business’s outsides match up with its insides. Your brand is the foundation of everything else you’ll do with your business. Want to learn more?

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Benzie Design Branding Case Study, Aeolidia

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A handmade bath and body shop wanted to elevate their brand. Go behind the scenes of creating patterns, elements, and even a hand drawn typeface.

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Benzie Design Branding Case Study, Aeolidia

Sugar + Spruce

The mother and daughter team at Sugar + Spruce rebranded their brick and mortar store. Go behind the scenes of a project that involves a mermaid!

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