When I was a teenager, I asked my mom what age had been her favorite age. If she could go back to any age to stay that age forever, what would her pick be? We were always into existential discussions as a family, and I suspect I was hoping that my teen years weren’t (horribly) meant to be the best years of my life.
I was quite pleased that her answer was thirty-six, and not a younger age. It told me that there were a lot of years ahead of me that would be fun and worthwhile, and plenty of time to screw up in between. I’ve remembered that conversation, and think about it often, particularly around birthdays.
This year I’m 36, and I’ve been kind of looking forward to it my whole adult life.
This year, Aeolidia is 10, and I’m proud of what I have built.
This year, I am 36 and Aeolidia is 10 and I have put much expense and care into branding Aeolidia and redesigning the website, as well as polishing up our client communication, presentation, internal teamwork, and overall experience.
I have never in my life felt more confident and comfortable than I do now, at age 36, and a lot of that is due to captaining the Aeolidia ship, earning the trust and respect of my mighty crew, and absorbing knowledge and gaining experience from working with hundreds of creative clients on hundreds of creative projects, all the while honing our process until it’s razor sharp. I am very glad that Aeolidia has been catching up to me and today, with the redesign, is feeling confident and comfortable herself (I know!) as a business.
We have been hard at work behind the scenes for a very long time rebranding Aeolidia. I say, “rebranding,” but to me it feels more like, “branding,” because this is the first time that we have been intentional with our brand, and we finally have a real, professional logo. I am so proud I could burst!
Welcome to the new Aeolidia website! If you visited the site recently, back when it had a pink octopus, you may need to clear your browser cache for aeolidia.com by holding down the shift or control key as you refresh the page (or cmd R on a Mac), to be sure you don’t have any old ghost files lurking around making it look funny.
Aeolidia Website Redesign
What’s happening around here? It’s all new! I built it all with you in mind, considering what you would be looking for, what you wanted help with, and what would help our business make sense to you, and make you see that we would be the perfect match to help you set sail on your journey.
The new home page brings our work front and center, and the menu on the left allows you to explore more and also makes it easy to understand at a quick glance what services we offer. The blog was added to our old site as an afterthought, and wasn’t featured on the home page. Now it has a prominent place with some recent articles and a list of categories, so people can see what topics they can learn more about.
An important part of Aeolidia’s awesomeness is our big friendly team, so we got those faces right there on the home page, and we’re now showing off our street cred in the form of logos of the places where we’ve spoken, taught, written articles for, and been featured on.
I understand that our services are not in the “impulse buy” category, so my main goal for the website is not to have people contact me to have us work on their website. That is my ultimate goal, but when someone new hops onto our site for the first time, I am hoping they will sign up for my newsletter. I share a lot of good stuff in the newsletter, and it’s a great way for someone new to get to know more about us, and for me to know more about them, if they reply to my emails, which I encourage everyone to do. “Subscribe” is now a page on our site that explains what you’ll be getting, and there is a bouncy little newsletter bar at the top of the site, which you can hush up by clicking the X.
A biggie was the portfolio! I have put a lot of work into stocking it up, and I will keep adding old and new projects as time allows. Since the new site allows for bigger images, I started from scratch and created all new graphics for old projects. Now all the images are big and beautiful (and retina-ready), and you can see them all on one page without all the crazy click-click-clicking you had to do before. There are many ways to filter the portfolio – by project type, by business type, by what the shop sells, by who on our team worked on it. This way, if you sell jewelry, you can browse all the sites we’ve made for fellow jewelers. If you’re interested in how we treat sites for communities, we have that, too. If you want to browse through our designers to see who best matches your sensibilities, well, you can! We had most of this functionality before, but it was a lot clunkier.
And the dear old blog! When I started the blog, I was faced with a website design that had never considered a blog, and I had to find a way to wedge it in. I ended up changing how the navigation worked and coming up with a sidebar, but I have never been terribly proud of it. When deciding what to do for the new blog, we kept paring and paring the sidebar of clutter until we finally decided to ditch the sidebar completely! This was freeing and different and gave our words and pictures the stage.
I am very happy with it. A website is never done, and I will continue to tinker away at it forever, but gosh, it looks fantastic, and is now telling the story I want creative business owners to hear about us.
Responsive Website Design
Oh, and the new site is responsive, too! Our previous site was terrible on a smartphone. I have more to say about responsive design in a future post, but for today, ooh, aah:
The Astonishing Team Aeolidia
Thank you, Mariah, who has tirelessly been creating and refining the Aeolidia brand from day one and on into the future. Thank you, Sarah, who worked with me through ideas until we found one that felt like home. Thank you, Shoshanna, who massaged WordPress into doing all the things we had dreamed up, and made editing the site a breeze. Thank you, Natalia, for taking my words and making them shine.
Thank you, all of the beautiful Team Aeolidia, for your feedback, ideas, and support on this project. Thank you to my team as well for being so creative, diligent, curious, independent, cooperative, persistent, and friendly. You make it easy for me to promise our clients what they’re looking for and more, and easy for me to toot our horn out there on the web. I am so proud of you guys!
A Week of Giveaways!
To celebrate our new look, and ten years of creating beautiful things for inspiring businesses, we are having a week of giveaways here on the blog. Please come back each day this week for a chance to win something excellent from Aeolidia.
We will be giving away our services for free – we will be reviewing websites, making “next step” plans for businesses, and setting up new Shopify sites, all for free, and as many as we can possibly fit in. I hope we can help you with your creative business.
P.S. I would be over the moon if you’d share our giveaway with your followers (particularly if you suspect your followers have small businesses of their own), by blogging, tweeting, or otherwise chatting about what we’re up to. We will be sharing some “pin-able” content and downloads – I’d love to have your help spreading these all over Pinterest and Instagram!
This giveaway is now over!
We’ve been creating some delightful gifts for our clients, and we’d like to send out a few to you for following along! I just got back from the Nearly Impossible conference, and have some unclaimed Aeolidia “swag” remaining. Please comment on this blog post to share your favorite age, let us know how old your business is, or just report on how you and your business are growing together. I will randomly choose four winners to receive an Aeolidia merman post-it book and a merman lapel pin. I’ll email you to get your address!
The post-it books are super cute, will be quite handy for you note-crazy types, and seem to be refillable. With the lapel pin, you can pretend to be part of a secret society. The funny part of the lapel pin is that without the context of him being a merman, he can be mistaken for a lumberjack king.
Please join me the rest of the week with your silly party hat on as I give you some valuable help or insight into your next steps as a business. Stick around! If you sign up for our mailing list, below, you’ll get all the giveaway posts in your email, and (as they say), MORE.
I’m feeling happy,
P.S. I’m glad to report that 36 doesn’t feel like a peak, and it’s all downhill from here. Rather it feels like a beginning, and I am looking forward to what’s still to come.
Other launch posts
Monday: A celebration of the new site, and an adorable merman swag giveaway.
That’s this post!
Tuesday: A celebration of our clients, and free wallpapers and a manifesto you can print out and put on your desk.
Make your computer or phone pretty »
Wednesday: A huge list of tips for improving sales on your website, and info about our website evaluations.
Improve your site »
Thursday: We help as many businesses as we can plan their next best step. This one’s still active!
Ask us your burning questions »
Friday: We help as many business as we can set up a Shopify website. We’ve added a special offer!
Learn more about Shopify and let us do the setup »
Get More Traffic & Make More Sales