260 Blog Post Ideas for Creative Businesses

260 blog post ideas for creative product-based businesses.

We’ve been talking about why you should blog and what to do if you don’t want to blog. If you have decided that you will start a blog or a newsletter, or you’d like some more ideas for an existing blog or social media, I’ve come up with a big list for you.

I’ve put together 260 blog post ideas (which you could also use for your newsletter or Instagram), introduce you to 9 ecommerce blogs that are absolutely killing it, and give you an action plan for generating more ideas of your own and getting started.

Get your 260 blog post ideas PDF here:

260 blog post ideas for creative businesses


Get some content ideas!

When I was toying with the idea of starting a blog a few years ago, I (luckily!) happened to be sharing a hotel room at Altitude Summit with a blogger who is never short on ideas, Jessika Hepburn. She thought it was a good idea, and I asked, “well gosh. What will I blog about?” A fountain of ideas burst out of her and I grabbed my pen and notebook, jotted them down, and prepared to begin.

It was an enormous help to have that little kickstart at first. I currently have more ideas of what to blog about than I have time to blog right now. I think of blog post ideas throughout the day as I talk with our clients, and I usually have three or four article ideas humming in my head at any given time, if I could just get some quiet time to sit down and write them out for you.

Ensure that you’re not stuck facing a deadline with no idea what to post about with this list I’ve pulled together. This focuses mostly on creative product-based businesses that are blogging to promote ecommerce sites, but many of the ideas will apply to any kind of blog you’re putting together.

I am dividing this into rough types of posts, with some example posts that would fall under that heading. Grab a few post types that make sense for your business. Start with these ideas and add your own as well.

Get all 260 blog post ideas here

Behind the scenes

What this is: Particularly for handcrafted creative businesses, your customers shop with you because they’re interested in your story. They want to know how you get your ideas, how you make your products, who helps, why you do what you do. In most cases, customers want to feel like you’re a real person who they relate to.

How this helps you: A customer who gets absorbed in your story will be more likely to make a purchase, understand your pricing, and appreciate the service you offer.

Post ideas: 47 behind the scenes blogging ideas included in our PDF!


What this is: People often are searching the internet to feel inspired. Not necessarily to make something, but to see something beautiful, get a new idea about how to match things together, have an idea they can apply to their home.

How this helps you: Particularly if you sell clothing, accessories, or homewares, you can use this type of post to help clients picture your product in your life.

Post ideas: 67 inspirational blog post ideas in our PDF!


What this is: Let people leave your blog knowing some new information. What do you wish people understood about you, your business, or your products? With a blog, you can tell them.

How this helps you: You can explain your products to people, address their most likely objections about buying your product, and you’ll have a link to point people to when you get a question on the topic.

Post ideas: 42 informative blog post ideas in our PDF!


What this is: Posts about the things that you’re now an expert at, which may be new to your readers.

How this helps you: Build your authority by showing your expertise in your field. Trust and respect from your customers makes it easier for them to purchase from you, and authority in your field could lead to great business collaborations. You probably know more than you think you do!

Post ideas: 44 authoritative blog post ideas in our PDF!


What this is: Finding ways to work with others on  your blog or theirs, cross-promote, or make a new creative collaboration.

How this helps you: Mentioning people you admire in your industry could lead to a stronger relationship with them. Building connections only helps a business. Creating community among your customers will increase their loyalty to your brand, and increase your “word of mouth” factor.

Post ideas: 32 collaborative blog post ideas in our PDF!

Examples of smart ecommerce blogs

The folks below really know what they’re doing, and I would recommend looking around their blogs so you can see what it looks like when it’s done right. Of course, you don’t want to copy any other work, but you wouldn’t try to put together your own magazine having never seen what a good magazine looks like before, would you?

The Tattly blog shows tattoo hacks, interesting ideas like tattooing Easter eggs, collaborations with other businesses, and behind the scenes of where and how they work. Tattly’s blog makes you root for their business, feel like one of the cool kids, and want to buy a boatload of temporary tattoos!

The Rare Device blog keeps you up to date on trunk shows, events, and new products, but also takes you on studio tours, explores interesting art, and supports their community and their makers. Their blog makes you certain that they’re passionate about and dedicated to the artisans they work with, and on the cutting edge in their field.

The Uppercase Magazine blog shows fascinating glimpses behind the scenes of putting a magazine together, features shops that sell their magazine, and shares artwork and information that their readers will be interested in. Their blog interests readers in exactly what they’re selling, enticing people to purchase the physical magazine itself.

The Moorea Seal blog features their designers, new products, interviews, sales, fashion how-tos, and press mentions, all in a stylish magazine-like feel. It’s professional and personable, and positions them as a shop that really knows their stuff.

The Baby Jives blog shows room tours from their customers, gift round ups and giveaways, partners with and promotes other small businesses, and shares free printables. You can tell Jahje loves what she does, and all the photos and roundups are beautiful and eminently shareable.

Emily Ley’s audience of busy moms love her updates about her own pregnancy and children, profiles of readers like them, and simple tips for living a life of “grace not perfection.” Emily shares updates about her new product launches and drives an extraordinary amount of interest in each new project of hers.

The Skinny LaMinx blog is almost like a magazine, showing off Heather’s inspiration, new products, press mentions, home tours, art, and architecture. It’s all perfectly “on brand” and a delightful read that will engage her customers.

The Twigs & Honey blog showcases “real bride” wedding photography with brides wearing their headpieces, new products, events, and collaborations, all tied together with simply stunning, on-brand photography. The photography makes Myra’s business look far from “homemade” and elevates the handmade to an exalted status.

The 1canoe2 blog is a great mix of lifestyle, products, giveaways, and even crafts you can make at the end of the year with their calendar artwork – smart! Also graffiti, barn-painting, process posts, and very specific printable cards (for waiters, dog sitters, etc.). They don’t post often, but when they do, it’s high-quality, on-brand, and a delight.

How to pull this all together

Okay, ideas galore! Now how are you going to get this all organized?

Step 1: what is your objective?

Before being able to plan your blog, you should know what your goals and objectives are. Are you primarily trying to increase traffic to your site? Do you want to create community or spark collaborations? Are you interested in having a platform for sharing what matters most to you? Keep this objective in mind as you plan posts, and ask yourself with each post idea, “how will this help me meet my objectives?”

Step 2: who is your reader?

If you’re committing to writing a blog, you really need to know who you’re writing to, and focus tightly on that person. Once you know what she likes to read, what she’s interested in, and what she’d like help with, you’ll never run out of ideas. Just think to yourself, “how could I help Lucy today? What would make her laugh? What would she think was pretty?” and you’ll have some post ideas ready. Our article about finding your dream customer will help with this.

Step 3: what is your blogging “voice?”

You need one way to talk to your readers that fits your brand like a glove. The first step to capturing your voice is to understand your Unique Selling Proposition. Learn more about USP here. Once you really know your brand, your voice should be fairly easy to capture.

Step 4: pull your ideas together

Start with the above ideas, and then expand on that. Adjust the ideas above that don’t apply to your business until they do. Brainstorm everything you know about your company, what you believe in, what you want to do, where you’ve been, and who is interested. Don’t worry if the ideas are good or not, just get them all out there. Then you can come back when the brainstorm has passed and your “blog garden’s” soil is wet with little post idea sprouts peeping their heads up. Thin out the ideas that don’t fit, and plan to grow the ideas that will work for your blog.

260 blog post ideas for creative businesses


Contest winners!

All commenters the week this post was originally posted got five blog post ideas custom to them in the comments (scroll down, it’s a good read!). A grand prize winner won a 6 month editorial calendar from me, specific to their business. See how it went down here.

I’d love you to share these blog post ideas with your creative business friends:

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About the Author

Arianne Foulks is a popular educator and small business enthusiast. As a champion for creative brands, she has a 15+ year reputation for thoughtful redesigns that help businesses level up. She loves having a problem to solve, and has focused throughout her career on building online homes for fascinating people. She is raising boys, will walk any distance, always has a pile of novels by her bed, and was once bitten by an elephant seal.

View more articles written by Arianne >

  1. We Heart Arts is a non-profit organization that works to raise funds for children’s creative arts programs around the world. We use shirts, posters, compilation albums, put on gigs and self-publish kids books all to raise the funds to help young people get in to writing, music, photography and other creative things – http://www.weheartarts.com

    • Thanks for sharing, Tony! Blog post ideas:

      1) How you find the young designers that you work with, and how you help them get exposure for their work.
      2) Meet the founder(s) and what type of art you create.
      3) Interview with a designer of your products.
      4) Profile a teacher or program you’ve funded.
      5) Share a story that warms your heart of what We Heart Arts has been able to accomplish.

    • Wonderful article, thank you – I found this post on Instagram.

      Creating a schedule of blog posts has been on my to do list for a long time so this inspires me to get started :-) So far I’ve only been able to handle posts one day a week where I have a free download of a printable for one week before it goes into my Etsy shop for sale. I want to do more so thank you for this wonderful article!

      1) I sell digital wall art for busy working women and Moms that they can download and print instantly at home for all those birthday and baby shower and housewarming parties they didn’t have time to shop for. What sets me apart and that I want to convey with my blog is all the clever uses for a printable besides just framing it on the wall. You can create a whole customized gift package from one file with coordinated cards, tags, wrap, and upcycled items from around your home. So you don’t have to show up late to a party with only a Target gift card in hand :-)

      I also want my customers to feel comfortable talking to me and asking questions/making requests and know that I will always be gracious, kind, and generous.

      2) http://www.sarahdesignprintables.com

      • Hello, Sarah, and thank you for sharing! It sounds like you have some great ideas, and just need to put them in action. Blog post ideas:

        1) Regular feature: show curated gift sets that include your print.
        2) How to print so it will look great (paper type, printer quality, where to print if your printer is no good).
        3) Ways to make a last-minute printed gift look super thoughtful.
        4) What Lovely Magazine is, and why your readers should be interested.
        5) Create project tutorials for your Creative Market art.

  2. I make textile monster portraits as Mad’s Monster Emporium. I also design embroidery patterns (both monsters and non-monster cute stuff) which I’m hoping to expand on. http://www,madmonsters.co.uk

    • Thanks for sharing, Mad! Blog post ideas:

      1) The first monster portrait you did (Bob?), and how it came to be.
      2) What you’ve learned since you started, and what you wouldn’t do again.
      3) Halloween decorating ideas, or other holidays that could surprisingly use a monster.
      4) A crafting idea you had that is unique to you, and how you planned it.
      5) Interview someone who gave a monster as a gift about what reaction they got from their recipient.

  3. I am constantly struggling with how much personal vs business things to write about. What’s unique? I own Old Town Suds which makes it’s bath & beauty products with things you can eat – like beer, wine, and chocolate! Plus, I am made of titanium & my brain surgery was a focus of the blog since being bored post-surgery is what led me to starting OTS. Our blog is staysudsy.com.

    • Hi Steffanie,

      Your blog is great – I don’t think you need my help! It never hurts to have more ideas, though, right? :D In case you haven’t covered these topics:

      1) Does your soap TASTE good? Will you smell like a delicious food item after wearing it? Should you keep it away from the dog?
      2) Interviews/features with people who were suffering with grocery-store cleaners and how they feel now using yours.
      3) How you choose colors to go with scents, and packaging to go with colors.
      4) A story of a soap idea gone horribly WRONG!
      5) Your best-selling soap at fairs, and what people say about it (and a discount!).

  4. This is an incredibly comprehensive post! Here at Felicette I make rubber stamps for weddings, businesses, stationary and just for when you are feeling crafty. One of the things that makes me unique in the stamp world is that I completely manufacture my stamps myself. From the design, to making the stamp blocks from rough sewn maple and engraving the rubber. Since I am just getting back into blogging with the relaunched brand I am not sure where start with posts.

    • Hello Lauren,

      Thanks for sharing! Blog post ideas:

      1) Why you make the entire stamp yourself, instead of using a manufacturer, and why your customers should like that.
      2) An amazing project you stamped with your stamps, with a how-to.
      3) Ways to use a variety of your stamps together to create a work of art.
      4) How the laser engraver works (with video!).
      5) Ideas for custom stamps.
      6) Stamp pads you recommend, or how to stamp using watercolors or something else.
      7) Surprising things you can stamp!
      8) Projects kids can do with stamps!

      Okay, it was only supposed to be five, but I got excited. Go space kitty, go!

      • Thanks Arianne! I swear you have the best ideas. I really appreciate this (and grateful you got carried away)

  5. Jen & Ink is a small, but growing business in Mississippi that creates handcrafted products for the home. We are a brand new company and we love designing and creating products that make any house feel more like home! Blogging is our next step in this business adventure! So, THANK YOU! http://www.jenandink.com

    • Thanks for sharing! Blog post ideas:

      1) Ideas for or examples of custom signs.
      2) A process post where you show your ideas and sketches, up to the finished product.
      3) Expand on one of your Quotable signs by sharing more about where the quote is from and what it means to you.
      4) How you distress your signs.
      5) More about your days with your Pawpaw and how your upbringing inspired your work.

  6. I sell digital sewing patterns (mostly bags, but planning to expand to other accessories & home decor items…) at Radiant Home Studio. I try to blog about a variety of sewing projects in order to draw in readers with various interests. My current series is called “Tote Bag Upgrade” with monthly tutorials for updating a plain canvas tote bag to a modern accessory. http://www.radianthomestudio.com

    • Thanks for sharing, Sara! Blog post ideas:

      1) How you come up with your fabric patterns, showing ideas and sketches.
      2) Whether you have projects in your mind while planning fabric, or fabric design ideas in mind while planning projects and how your creative process works.
      3) A round up of pics from your customers, showing how they took your patterns and made their own projects.
      4) A pattern idea that didn’t work out, and why you moved on to something else.
      5) The way you test your patterns before selling them.

      • Thank you! A few ideas I hadn’t thought of. Thanks for the fresh perspective!

  7. My business is handmade coastal decor, specifically seashell artistry. It’s a very small niche but I find that people love the beach and all of the fun memories they have from their vacations and want to keep that memory alive. I help them to do that with shell boxes, frames, crosses and lots of unusual decor for their homes and offices. I am new to eCommerce and could use a lot of help to reach more people and improve my site.


    • Thanks for sharing, Denise! Blog post ideas:

      1) If your materials are beachcombed, something about that process. How you hunt, what you look for, etc.
      2) If your materials are bought, something about why. Is it better for the environment? Can you get special pieces?
      3) Interesting facts about shells or types of shells.
      4) A feature on your seashell mermaid busts (amazing!), maybe showing each that you’ve made and telling a little story?
      5) Ideas for making any home feel more beachy.

  8. Thank you Arianne for this mega post! You certainly sparked some fresh sizzle in my brain for blogging ideas. I started to blog about TrashN2Tees way back in the beginning and shared creative business tips, educational content, inspiration, and tutorials to compliment my business. TrashN2Tees is changing the way we consume and create by re-imagining waste. As I’ve grown to encompass many facets from small scale production of unique kids clothing to offering a nation wide textile recycling program and effectively closely the loop (something that only a handful of LARGE scale manufactures are successful at accomplishing- like Patagonia and Nike) Now with the launch of my new book The Upcycled T-shirt I’m feeling overwhelmed with what I should strategically be blogging about. I would love you’re help!

    • Thanks for sharing, Jenelle! Blog post ideas:

      1) Feature a few projects from the new book (if you may!), one at a time.
      2) Share projects that didn’t make it into the book.
      3) Talk about your journey with Trashn2Tees, what has changed, what has stayed the same.
      4) Share some inspiring stories from communities or manufacturers.
      5) Cheer people on for making their own small differences and give them new ideas for easily doing this.

  9. Wow! This post is EXACTLY what I needed. I know blogging is an important part of my business and website but I struggle with knowing what to post to attract the right readers. (Who will hopefully turn into loyal customers.) I feel like most of my blog post ideas have to do with how to run a creative business (I do like sharing what I’ve learned but creative entrepreneurs are not my target market.) Reading through some of these posts has already got my wheels turning for some other posts to add to the mix. Seriously, thank you!

    Stephanie Creekmur is an online boutique based in the Heartland that sells paper and gifts for the celebrators of life. Founded in 2009 by a girl who loves paper, all things southern and who still believes in the handwritten note. Here at Stephanie Creekmur we’re passionate about creating beautiful things and we know the greatest joy is found when you show love to others. We hope that passion is evident in everything we do.


    • Thanks for sharing, Stephanie! Blog post ideas:

      1) Ideas for when to send a handwritten note.
      2) Ways to make a loved one feel special when they’re sick/celebrating/going through a transition.
      3) A product that wasn’t up to your standards, and how you improved it.
      4) A heartwarming moment from your business’ history.
      5) Ideas for interesting gift combinations – such as an art print and a pillow.

  10. What a great post! Thank you for this!

    My company is Handcrafted Honey Bee. We sell DIY skin care kits that encourage women to feel empowered & inspired to take their skin care into their own hands. My blog currently does a couple of weekly features–a weekly food recipe (done by my husband, who is amazing in the kitchen) because increasing comfort & creativity in the kitchen translates to some confidence when making DIY skin care as well; we have an (almost) weekly DIY recipe that I put up; and we have regular updates on the business, new kits, conferences we have attended, etc. I love the idea of more blogs on the actually creation process when we design and/or make a kit.


    • Hello Stacia, thank you for sharing! Blog post ideas:

      1) Ideas for creating gift packages from your products.
      2) Tips/tutorials on making other home/beauty products from scratch (maybe things that seemed “too easy” to make into kits?)
      3) Info about how you source your materials and ingredients and why they’re the best.
      4) Ideas for hosting a making party.
      5) Highlight some of your categories with more ideas, such as “making with kids” or “baby shower” – or any new creative times to use your kits.

  11. I have been following Aeolidia for ages and I always thought one day I might have a shop and I might hire you for my branding. This year, after much practice I finally launched a wee shop on Etsy.

    What is unique about my business? How each set of drawings will be documented in my blog, how it was born, how it came about which will make it more real for the person who buys it, especially in the saturated market of design resources.

    My goal is to keep hand-drawing alive while combining it with modern design. I am so new to this. I’m a web developer by day, and it’s been just a year since I discovered I could draw. I have big dreams but I understand what it’s like to really “do the work”, and I’ve spent so much time drawing, inking, scanning, refining, choosing color palettes, writing blog posts about my process and learning a lot from different sources.

    I want to do business in a way that feels good to me, I don’t want to trick algoriths, I don’t want to spam or use any dodgy marketing practices. I want my business to grow how it is supposed to. I have a lot of trouble identifying my target market. I’m old school when it comes to blogging, I start with all the good blogging practices and then revert to the personal live-journal type days.

    • Thanks for sharing, Luisa! I am so glad to hear you’ve been following along with us for so long. Your artwork is beautiful! Blog post ideas:

      1) Illustrator/Photoshop tips.
      2) Ways you’ve used your own art on projects.
      3) Craft project ideas using your clip art.
      4) How to make greeting cards using your clip art.
      5) How to make a desktop or smartphone wallpaper using your clip art.

    • Thanks for sharing, Lisa! Blog post ideas:

      1) Why art journaling is beneficial, along with some beautiful examples.
      2) How you will feel when getting back in touch with your creative side.
      3) Your take on research on creativity vs. stress.
      4) Tips on feeling good about the creative process, rather than displeased with the results.
      5) Showcase student work and testimonials.

      • Brilliant! Thank you so much :-)

  12. emilyloupe says,

    This is so incredibly helpful. Thank you for all of this great information. I have already shared with with a friend who will also love it.

    My business is probably a bit different than what your normal client looks like. I am a yoga teacher trainer and a yoga teacher mentor. I am trying to get my business in front of as many people as I can with the limited time I have to put into marketing. Having a more strategic marketing plan and way to reach my potential tribe is exactly what I need help with since I am in a very crowded industry.

    I can’t wait to put some of your ideas from this post into place and see how they help my business grow!

    • Thanks for sharing, Toni! Blog post ideas:

      1) How you plan out your 8 bit Perler badges (losing pixels while still understanding what it is!)
      2) Your experience and recommendations for geeky conventions.
      3) What inspired you to get your start, and how you built your product line.
      4) What you’ve learned during your time at Little House of Crafting.
      5) Feature customers or people you meet at conventions.

      • Thank you so much for the blog post ideas! I’m not able to attend conventions at this time. I can change the focus to science centers and museums I want to visit/wholesale at!

  13. WOW… Just WOW Arianne. Read. Printed. Read again! CabinPress Studio is a small bespoke Letterpress Studio specializing in stationery + printmaking workshops for All!!

    • Hi Denise,

      Always great to hear from you! So glad this is helpful. :) Blog post ideas:

      1) The value in painstaking vintage methods.
      2) A peek into one of the educational workshops you mention that Pika goes to – and promote your paid workshops.
      3) The extended story of Rocky (so good!)
      4) Feature your favorite custom projects.
      5) How you mix inks, choose papers, pick which press to print a project on.

      • Thanks for taking the time to look through my site! Great ideas … Now to get my butt in gear… Hehehe!!

    • Thanks for sharing, Tracy! Blog post ideas:

      1) Why you’re a craft hoarder, and the things you most love to hoard (and work with, I hope?). :)
      2) Where you go the name My Grandma’s Teacups, and what it means to you.
      3) Scrapbooking design ideas.
      4) Scrapbooking techniques.
      5) Subjects to scrapbook about.

  14. This is so extremely helpful! I have a brand new blog and a notebook full of ideas, but I can always use more!

    I made my blog to coincide with my quilling business. I focus on quilling tutorials and video, along with other interesting paper crafts.

    I’m planning on having interviews with other paper artists once I get a little more established.

    • Hello Meredith, thanks for sharing! Great posts so far, you’ve got the hang of this! Any way to make your photos fill the width of the post? They are looking kind of shrimpy. Blog post ideas:

      1) The history of quilling, and how to make it modern.
      2) How to frame quilled artwork.
      3) A technique that you tried and didn’t like (or modified to work for you).
      4) More about your background in culinary arts and ceramics and why quilling speaks to you more.
      5) Show examples of party invitations or gift packaging using your quilling.

      • Wow, these really are personalized! Thank you so much!

  15. This post could not have come at a better time! I co own a company called Bici Couture that makes leather goods. We just started a blog and have been trying to find things to post that aren’t just filler but are meaningful for our business and our customers. This list hits the nail on the head! Thank you so much!

    • Thanks for sharing, Nestor! Blog post ideas:

      1) More about the hard work of leathercraft and what skills go into it.
      2) More about keeping all the work in America, and what that means to your customers.
      3) Tell about what it’s like running a family business – who does what? How has working together changed your relationship? (and introduce your chickens!).
      4) How to care for and maintain leather.
      5) Customizations you’ll make (such as initials).

      • Arianne, thank you so much for taking the time to write these posts! They have been beyond helpful as we’ve learned more about operating a creative business. If you’re ever in L.A. please hit us up for some egg dishes courtesy of our soon to be introduced chickens!

  16. So much inspiration here… Thank you! Stubby Pencil Studio is an online boutique offering eco friendly art and creative products. Unfortunately, in the day to day chaos of running the store, my blog does not get much attention. But it has a ton of potential – tutorials for craft projects would be so much fun.

    • Hello Kate, Oh, I just love Stubby Pencil Studio! My kids got older and we’ve been having a lot of fun with the art care package you sent me so many years ago! :) Blog post ideas:

      1) Compare various types of crayons or showcase which are best for different types of projects.
      2) Share a heartwarming tale where you felt like you were really doing the earth a favor.
      3) Craft and art project ideas! You know you have to do it! :D Maybe easy projects for Monday nights? Holiday projects?
      4) Ways to save and display children’s artwork (digitally or physically).
      5) Reminding adults of ways they can be creative and artistic more often.

  17. Pingback: Blogging Tips from Aeolidia - Renegade Craft Fair

  18. My blog and website are unique because I offer custom designs, premade designs, as well as tips and tricks on how to to DIY your own design. I also read and watch TV a lot so there is always something about entertainment mixed in with some family posts (less and less of those now that my kids are adults.)


  19. This is the best one of these types of lists I’ve seen yet. Very inspiring and perfect for all kinds of makers–I will be referring to this often. Thank you!

    Phoebe&Egg is a handmade doll business.

    • Hello Lisa, thanks for sharing! I just love Phoebe&Egg, and I’m glad to see you here. You are already doing a great job, and I confess I got lost wandering your blog for a while (such wisdom in the Teaching a Child to Sew post! And a great balance of personal and doll-related content). I see lots of good sewing content, but less for people who just love dolls and kids and don’t want to sew. Blog post ideas, which you hopefully haven’t already covered:

      1) More info about the Amish wool or other materials and why your customers should care!
      2) More about your design process and what makes your dolls special.
      3) Show pics of your customers’ dolls being loved.
      4) Caring for and cleaning your dolls.
      5) Share a heartwarming experience that you wouldn’t have had without Phoebe&Egg.
      6) Share some of your first dolls and what you do differently now and why.

      I cheated and gave you a bonus! :)

      • Arianne, Thank you SO much!!! These are all terrific! And an additional thank you for the bonus! I love your blog and IG feed!

  20. Amazing post! I’m going to fill up my editorial calendar today ;) My design studio, 13 Elm Streets, focuses on playful and profitable PDFs for creative experts so they can have a professional online presence.

    • Hello Sierra, thanks for sharing! Blog post ideas:

      1) Ideas for publications and how they will grow your business.
      2) Writing tips for ebooks.
      3) Content checklist for different types of publications.
      4) Show a case study of a client’s PDF, and how well it did, or what feedback she got on it.
      5) Show a before & after of a bad PDF that you made beautiful.

      • Thank you so much! Plugging this into my editorial calendar now ;)

  21. I create and sell patterns of my own design for the hand-knit industry through http://www.ravelry.com. I’m hoping to create my own website for my business (Lyrical Knits) this summer and resurrect my long-dead blog.

    • Hello Mary, thank you for sharing! Blog post ideas:

      1) Knitting tips, such as adjusting patterns to fit measurements, easier ways to do simple things, your preferred methods.
      2) Choosing colors for projects.
      3) Choosing yarns for different types of projects.
      4) Feature your most popular pattern and what makes it so versatile.
      5) Share your favorite resources for learning, materials, and inspiration.

  22. Thank you for this brilliant list. I’ve just started blogging for my business (should have started years ago I know) reinvigorating it after neglecting it for too long whilst having two children. It’s great to have some starting points. I make and sell handmade wedding jewellery and hair accessories. I’m also working on a fine jewellery collection (add on business) for engagement and wedding rings using ethically sourced gold and diamonds which I’m planning on launching over the summer. My website is http://sarahkavanaghbridal.co.uk

    • Thanks for sharing, Sarah! Blog post ideas:

      1) How you transitioned from wedding planning to jewelry designing, and why the jewelry is a good fit.
      2) Showcase ideas based on trends (golden age of Hollywood).
      3) Showcase bespoke jewelry you created and show how it matches the dress (or other wedding element).
      4) The meaning and history of the gemstones and other materials you use.
      5) Ideas for honoring old traditions in a new way.

  23. Thank you so much for this post! I have been hesitating at the brink of starting a blog now for a couple of months. Time to make the leap! I design greeting cards on 100% recycled paper inspired by love notes I created for my son during his preschool years at http://everydaybeautifulhuman.com/

    • Hello Erin, thank you for sharing! I am totally smitten with your school letters concept, and I think you need to feature that big on your blog. Blog post ideas:

      1) Posts comparing your original notes with your current cards.
      2) Interview with Davis about the love notes.
      3) Updates and progress information on the children’s books (this sounds incredible!).
      4) Show some of Davis’ artwork, to share how creativity rubs off on our kids.
      5) Think of interesting occasions to send people cards and share ideas that will get people thinking of each other more often.

      • Hi, Arianne, Thank you for your ideas! I LOVE the one about interviewing Davis (and think he would love it to)!! Erin

  24. I”m reading some really great ideas already! I own Colorado Aromatics, a farm to skin brand of skin care that uses the power of herbs and science to create functional skin care products. During the summer we farm to supply our products with the antioxidant rich herbs.

    • Hello Cindy, thanks for sharing! You’re another biz owner who is already doing a great job at blogging. If you can get your photos to fill the full width of the space you have available, that would improve the look of what you’re doing. I also found myself confused from time to time because you seem to have two different blogs linked on the main site, and I would keep getting onto the “wrong” one (if there is a wrong one?).

      Blog post ideas (which you may have already covered, because I see you have quite a wealth of topics):

      1) Did you start first with skincare or with farming? Tell the story of how your biz began.
      2) What has surprised you the most about farming for your business?
      3) Case studies of the services you offer to small cosmetics companies.
      4) Share some information from one of your books to promote it.
      5) Expand on one of the informational pages on your site (such as “farm”) with more detail in a blog post.

      • Thanks for the ideas Arianne. Wow, you really did look through my website to get ideas! I appreciate that!

  25. Wow this post is amazingly extensive! I am a surface designer and i love to create fun, quirky, and colorful patterns! I currently sell products with my designs from third party sites ( like society 6 and spoon flower), but plan on selling sets of prints with the release of my spring/summer collection in a few weeks. I have a hard time keeping up with blog posts, so this list is going to be a great help! my website is http://www.callmechartreuse.com

    • Hello Charnelle, thanks for sharing! I would recommend improving the quality of your photography by getting more light in and not being satisfied with a fuzzy or dark pic. Blog post ideas:

      1) Order some of your patterned products (like a duvet cover?) from Society6 or Print All Over Me to take pics with and show off.
      2) With the products above, offer a giveaway.
      3) Your sewing work is great! Right now it’s not related to your illustration. What about sewing some projects using your own fabric? I finally found a post from a year ago where you did this – do it more! Do it all the time! :)
      4) Challenge yourself to work up to licensing your illustration, and let your readers in on your journey.
      5) Take a class, such as Lilla Rogers’ Make Art That Sells, and share your experiences and your projects.

      • Thanks for the suggestions! The ones you made are things I’ve been thinking about how to incorporate/improve on. I actually just got some of my donut fabric to make a dress and stumbled upon lilla Rogers about a week ago. Talk about confirmation lol. Now I just need to put it into action. Thanks again!

  26. This is a wonderful post and your comments to others have already been helpful!

    I just recently launched my business and online shop, Siamese Social Club. Inspired by a minimalist yet comfortable aesthetic, I design and create handcrafted goods for cats. My blog will hopefully reflect this as well as to become a community of sorts for others who love making things and, of course, cats.

    • Hello Kristen, and thanks for sharing! Blog post ideas:

      1) Hilarious photo or video posts where you test out your products on a variety of cats, including some that don’t like it, or use it unusually. You may need to borrow some friends for this.
      2) Share details of your collaborations with cat-loving artists.
      3) You’ll have one of the few blogs where people are going to want to see too many photos of your cat, so, you know, go buck wild on that!
      4) Case studies of custom products you’ve designed.
      5) Share the product ideas that Bollini just hated that didn’t come to be.

      • Wow, thank you so much, Arianne. You have some impressive, super-human creative talent to come up with these ideas so quickly…and for so many people! It took me over a week just to come up with this many ideas on my own. I really appreciate the effort you put into this and I will most certainly use your ideas.

  27. Hi Arianne! Thanks for doing this…what an amazing idea!

    My name is Aubrey Allison, I have a digital art print business! I hand draw all of my prints then digitalize them vie Illustrator! I just launched my new website- yesterday!!!! -and I would love your insight…blogging is all new to me! I cannot wait to give people a look into my everyday as a means to connect and befriend my customers, as well as fellow small business owners!

    Thanks again for doing this! Can’t wait to hear! <3

    • Hello Aubrey, and thank you for sharing! Blog post ideas:

      1) Your business appears to have people and their stories as the core of what you do, so definitely bring in stories that align with your work.
      2) Stories from when you began exploring your creativity and drawing.
      3) Tell us more about your “hobbit home!”
      4) Case study of a custom design, from customer request, to sketch, to finished work and customer reaction.
      5) Tell us about your one million “redoings” and how they shaped your current work.

      • Awesome!! Thank so so much :D

  28. Leeanna says,

    Wow! Thank you for this! While I have a successful Etsy business, I have felt like I have lost focus. My tag line is “positive messages for a positive world”. I wanted to finish developing and launch a new line of bracelets with short inspirational words / phrases. I am now moving forward with this, and love all the blog ideas you offered up to get this new line going.

    • Thanks, Leeanna! If you have an Etsy shop or other online presence (Instagram, Facebook), that I could look at, I’d be glad to offer you some blog post ideas.

      • Leeanna says,

        Oh thank you! I am @lemonlimecreates on Instagram, and http://www.lemonlimecreations.etsy.com is the Etsy shop. I’m also on Aftcra and own my .com domain name which I am planning to use for a blog.

        • I actually reopened my website this morning, after reading through some of your blog to get tips and ideas. It is http://www.lemonlimecreations.com. Thank you for such wonderful posts and tips. I started feeling like I had some idea of what to put on it until I am at a point to have it professionally done.

        • Hello again Leeanna! Blog post ideas:

          1) Home remedies for cleaning your jewelry (lead people to you instead of Google!).
          2) Show the process of hand stamping through pictures or a video.
          3) Show case studies of your favorite custom or personalized products, and your customer’s feedback.
          4) Explain common confusions in a friendly and helpful way.
          5) Unusual and interesting ideas for coordinate locations.

  29. This is completely unbelievable – what a fabulously helpful post. I will be sharing it like wild.

    I’m Amantha and I make exuberant abstract paintings and patterns for walls and home goods. My studio is unique because of the open-arms approach to art forms – all art is “fine” – but most of all my radically exuberant approach to the work and everything appeals to edgy optimists – those of us tentatively stepping into the sunshine.

    Thanks a bunch!

    • Hello again Amantha, and thanks for sharing! Your blog post from January is great. I can completely relate to it, and you should continue much more regularly in that vein. Blog post ideas:

      1) Share yours and readers’ challenges and searing pains that have become strength, beauty and blinding positives
      2) I want to see photos or a video of your “take no-prisoners, get crazy method of tapping into your energy.”
      3) Give a sneak peek of the downloadable art and/or inspiration you mention that you share on your newsletter.
      4) Explain your feelings on why art is mood-altering, or show us some scientific research.
      5) Your Instagram feed is pretty fun – bring pics from there into your blog and expand on what’s going on a bit more.

      • Thank you so much! I am completely amazed at your ideas and in awe of your fabulous generosity. Thank you so very much!

  30. I am just constantly blown away by how valuable each of your blog posts are, Arianne! And how generous you are with your expertise.

    I’m Emily, and I create exuberant, playful invitations and personal stationery for fun, expressive people. My business, Fresh Paper Studios, is unique because I venture away from wedding traditions and design invitation suites that capture unique and offbeat couples’ fun and funky personalities. I also give old-school letter writing a new-school twist with bold, bright, and spirited stationery designs.

    Thanks so much!

    • Hello Emily, and thanks for sharing! I’m so glad you’ve found our post useful. Blog post ideas:

      1) More posts that feature your unique and offbeat couples and what you did for them.
      2) Show off how your solid ink works and looks and explain why people should care.
      3) Show the process of creating, cutting, assembling, and/or packing so people can see how much care goes into your work.
      4) I NEED to see “Dan Roach loves to work work work” – show your early work and discuss your creative path.
      5) Your Facebook posts are interesting and happen much more often than the blog. Take one (regularly!) and expand upon it for your blog.

  31. I’ve gotten so uninspired to write for my blog. I make letterpress stationery (mostly greeting cards). I love to write, but I feel like I’ve done most of the basic blog post types over the years. I’m excited to see what you come up with!

    • Hi Sara!
      A dear friend of mine (Hannah, new resident of NYC) recently gave me one of your cards and introduced your IG to me. I’ve come to love your posts and little shop, it’s nice to see you here too! :)

      • Aww, I miss Hannah! It’s a small world. Hug her for me!

    • Hello Sara, and thank you for sharing! I have peeked in your store window a couple times while waiting for a table at Chinook’s and it looks fabuloso! Your blog is currently quite “news-y.” These posts are great, and you should keep doing them. You may want to balance with more lifestyle/inspiration/value posts. I like your collaboration and case study posts. Blog post ideas:

      1) More about the process (“corsets, petticoats, and embroidery”).
      2) What’s so special about wood engraving, and how does it work?
      3) Showcase some found boxes of cards and letters from your family and talk about traditions and keepsakes.
      4) Post about occasions when someone could send a card, and share the perfect card for the occasion.
      5) Each of your cards has a story. Write about it in more detail (like the Lincoln ring!), and possibly pair it with sketches and press-day photos of the card being made.

  32. Di says,

    What an amazing, generous offer and post! Thank you.
    My name is Di, I am an event stylist and stationery designer. I am heading back into my true love and that is including more of my own artwork in my designs. I would love to collaborate more and grow an interest on social media with more thoughtful and interactive blog posts.

    • Hello Di, and thank you for sharing! Your posts about your new direction and drawing are great, and you should continue in that vein. Your printables and styled photos are right on target. Blog post ideas:

      1) Your ideas for bringing your love of animals into your work. Show some possibilities and see what your readers react to.
      2) How your past in visual merchandising lead you to or influences your current work.
      3) Explain and promote your upcoming “props for hire” service.
      4) Ideas for being creative with events and parties while using your designs.
      5) How-tos for readers to DIY products you don’t currently sell (something like the lace crowns?).

  33. Olive Juice Press is a letterpress invitation & stationery printshop. We officially started business in November of 2014 so we are still pretty new to all of this! My biggest struggle in blogging and social media is trying to maintain a clear voice as to what I am trying to sell/do while at the same time giving enough life and personality to my followers. Thank you so much for this generous offer! You can see our blog at http://www.olivejuicepress.com/blog

    • Hello, Anna, and thanks for sharing! Your photos are great, and what you’ve done so far with the blog is strong. Keep it up, and don’t be afraid to promote your products more directly. Blog post ideas:

      1) Tips or insights on navigating a husband-and-wife business and keeping things balanced.
      2) How you work with your clients to capture their voice and style.
      3) Fun outtakes from your video or a photo shoot.
      4) Write about the favorite projects from your portfolio and include your client’s feedback.
      5) Give some ideas to get people dreaming of what to do for their own custom invites.

  34. Since my blog is sorely neglected and I’ve been wondering if I should even bother, your post is a shot in the arm. :) I’m Debby and I sew up very small stuffed animals out of felt, stuffed with wool. The critters follow a fantasy theme being dragons, unicorns, and dinosaurs (They are extinct so I figured they qualified as fantasy.) http://www.MountainGoddessStudio.com

    • Hello Debby, and thank you for sharing! Blog post ideas:

      1) Tell us about the candy business!
      2) You have detailed stories about each creature. Give each one a blog post, and maybe show the animal in it’s natural habitat or in some type of scene.
      3) Your earlier posts about toy experiments and ideas are good – more like this!
      4) Who ends up with your toys? Show a little (or big!) person loving their toy and telling their story of it.
      5) Have you ever made a toy by request? Show how you approach a custom job or a new toy type and how you decide to add it to your collection.

  35. I make functional ceramics along side my boyfriend. We have different styles from one another but both appreciate variety of cultures and food rituals. We are wannabe connoisseurs of All beverages and love food, though we aren’t cooks. And I’m pretty passionate about tea and coffee! I love the idea about having parties with our pots and photographing it! I can think of like 10 different parties I would love to throw!


    Also, I started our blog the day before yesterday so I need SO many ideas!

    • Hello Hannah, and thanks for sharing! Blog post ideas:

      1) Show off your growing collection of handmade things (by you and others)!
      2) You are both potters! That’s unique. Compare and contrast your styles and strengths.
      3) Do you try to keep your work harmonious with the other’s, or stick to your own muse?
      4) Is your work based on historical forms? What inspires you?
      5) How it feels to be making rustic beauty in a time that heavily features minimalism and clean white stuff.

  36. Hi Arianne, I love your blog! I wish I could write one that is at least half as useful as I find yours to be! I struggle the most with consistency and the desire to sit down and write a blog post since I have such limited time to work on my business to begin with (I have 3 small children 3 months, 3 years and 5 1/2 years). I am so excited to print out your list to help me jump start my stale blog.

    I am the designer, letterpress printer and all hat wearer at Bunny Bear Press. I make greeting cards and other paper products. I have a hard time describing to myself, let alone others, what makes me unique in my market. The only thing I can come up with is my design style and my attention to detail while practicing the craft of letterpress printing. (I am a super perfectionist.) I want to be able to take my brand to the next level from plain old maker to a leader in my field. I feel like I need someone on the outside to help me see my brand from a new perspective.

    Thank you so much for your contributions to the maker community!

    • Hello Adina, my homegirl! Do not even fret if you aren’t able to blog with a three month old in the house. And a three year old in a house. Or if you’re like me, the 5 1/2 year old may be the one who needs the constant attention! :D

      Your blog has quite a bit of news and business info, but you need more project, event, and inspiration beauty to look at. Blog post ideas:

      1) How your perfectionism helps your clients get an amazing end product.
      2) Tell us more about photopolymer plates!
      3) Show off your ink mixing wizardry by giving yourself a mixing challenge, such as color matching finds from nature or in photos, and displaying the near-perfect results.
      4) Share your favorite projects and walk us through design choices, printing work, and client feedback.
      5) Share sketches of ideas you want to pursue and get reader feedback.

      • Thank you Arianne! These are great ideas! I love number 3 :D I will definitely be mining your blog examples too, so much good stuff in there!

  37. I am Kara Meloy, founder and head designer of Little Sun Hat, modern headwear for childhood. We celebrate modern mothers who want to provide style and weather protection for their littles.
    Blogging has always been a part of my business I know I need to do, and have even outsourced the load to a friend as a contributor, however the blank page syndrome has kept me from jumping all in.
    Thank you so much for this huge idea post! I’ve bookmarked it to come back to again and again.

    • Hello, Kara, and thanks for sharing! Your hats are ridiculously adorable. Blog post ideas:

      1) What wasn’t working for you about the hats you had for your kids, and what inspired you to make your own?
      2) Share some fun details from your relationships with local designers and printers and why local is important to you.
      3) The “laid back mom” post was great – more about parenting in general, with an emphasis on the light and joy feeling your hats have.
      4) How do you make your hats? Do you do it all from scratch? Have any help? What’s your favorite part?
      5) How have you adjusted your hats based on your own experience and customer feedback? This is a chance to explain why they’re so perfect!

      • Thank you thank you!!!!

  38. Hey, i’ve started blogging once a week for my biz but i feel like i’m being forced to do homework. I have no idea what I’m doing and am pretty sure i’m not making an “emotional connection” either. Coming up with engaging topics that bring out the best about my little shop feels unfocused and confusing. I own a shop, Shine studio & boutique that sells 100% handmade home decor, accessories and jewellery. I care about supporting artists and the beauty they create. I would appreciate any help or insight, just a nudge in the right direction. Thank you so much! http://www.iloveshine.ca

    • Hello Shilo, and thank you for sharing! It sounds like you’re pretty burnt out on the blog, and it feels like an assigned chore. What excites you about your business? What do you love to talk to people about when they come into the shop? Who is your favorite customer? Pretend your blog is a conversation between you and that customer, and it’s going to be more fun for everyone Blog post ideas:

      1) Why do you feel like an “escapee” from your college program, and what fulfills you about what you do now?
      2) Tell us more about the Bored Collective!
      3) Feature your artists and designers one at a time with photos and/or interviews.
      4) You’re very busy on Facebook, and it looks like you’re having fun on there. Grab some of the things you post on Facebook and expand on them with more photos and info.
      5) Share information about and recaps of your workshops.

  39. I am Julie Claveau, I blog over at http://www.xfallenmoon.com/. First off, I’d like to say how much I love your blog. My blog is a lifestyle blog about a variety of different creative endeavors. I do nail art, crafts and DIYs. Thank you for your generous offer!

    • Thank you for the kind words about my blog, Julie! This contest is open only to product-based businesses, as that’s where my expertise lies, but it looks like you are already doing a great job on your blog! Keep up the good work.

  40. Hmmm.. Our specialty would have to be making unique craft supplies and tools that will help crafters sparkle and perhaps evoke a tale or two. We are in the business of making heirlooms with a modern twist :). We handspin and hand paint art yarn, make sculptural needle holders, bring weaving on the go with mandala inspired ceramic weaving looms, and create yarn bowls from sweet florals to fantastical dragons :). Creativity is melded into each product in hopes that it will inspire a new crafter’s next masterpiece. Chic and stylish crafting. Honoring heritage with today’s modern pizzaz.

    Thank you for this amazing post! I am one of those that just recently chose to blog with more purpose and determine an actual schedule. This has definitely helped spark some new blog posts.. And just in time!! I needed more content and soon lol.

    • Hello Kristen, thank you for sharing! Your site is loading so slowly right now that I’m having a hard time researching. I’ll see about giving it another try the next time I sit down to write up some tips.

      • Odd…I’ve checked it against webpagetest.org and it shows it loading in 4 seconds…I’m new to websites…so not really sure if that is considered slow or not :(

        • Hi Kristen,

          I got a chance to look over your blog today, and you’re doing a great job! I’d suggest doing more of this, more often. Blog post ideas:

          1) The full story about Le Petit Gateau Du Temp Perdu
          2) More about your grandfather and sculpting with clay.
          3) Let us visit the sheep during shearing time through a photo essay.
          4) Share an example craft cube and customer feedback.
          5) Tips and advice for spinning yarn.

          • Thanks for the ideas!! I hadn’t thought of doing any spinning tips :). Will be adding these to my rotation soon!! Seriously hoping I’m lucky enough to win your contest! I’ve shared away and will continue to do so on Twitter :)

  41. Hi! My name is Sarah and I am the owner of the brand Squeak + Moon. I handmake accessories like scarves and shawls and decor pieces like floral and dreamcatchers. Thank you for all the small business support you provide, I love your ideas! My shop can be found at http://www.squeakandmoon.com.


    • Hello, Sarah, thanks for sharing! Blog post ideas:

      1) Which albums, books, and people make life amazing for you?
      2) What lead you to jump up from the kitchen table crafting to make it a business?
      3) How do you select and source your materials?
      4) The story behind dreamcatchers and how to display them in your home.
      5) Occasions and ideas for gifting dried flower bundles.

  42. Hi there! Brilliant article and found at just the right time as I am trying to make a start on blogging more for my work on http://www.birdhousepress.co.uk
    My artwork is fun, quirky illustrations, that currently is focused on a collection of characters – having adventures! It started with space cat, and has since produced Pirate Fox and Super Penguin…as well as a few others!
    In the main, there are open edition prints, notebooks and cards, but my aim is to also have a screen printed, limited edition print for each character that is illustrated.

    I’ve signed up to your newsletter – and will be making a start on my newest blog post soon with the help of this article!

    • Hello, Rachel, and thank you for sharing! Blog post ideas:

      1) Write a post about each printing method you use, when you use it, and what you like about it.
      2) Show a product’s process from idea to sketch to printing to final product.
      3) Your Instagram feed is pretty active and fun – bring stuff from here over to your blog and share more detail.
      4) Show ideas that didn’t make it into the shop, and how they helped you grow as an artist.
      5) Share a big dream or goal and what you’re doing to achieve it.

  43. kristenmassad says,

    Great article!!! I am a professional pastry chef and started a food blog a few years ago! I have so many wonderful recipes to share but I also am interested in adding other content in between that goes in this direction but is not specifically a recipe. This is usually what delays me from posting more because I don’t want to be redundant! Thanks for these great ideas.

    • Hello Kristen, and thank you for sharing! This contest is open only to product-based businesses, as that’s where my expertise lies, but it looks like you are already doing a great job on your blog! Keep up the good work, and don’t worry about being redundant on a food blog – people want to hear about food all the time, in your case! :)

  44. maggie says,

    Oh my golly, thanks for this – fantastic and great timing as I am about to launch my own website (been working with an amazing company on it!!) which includes a blog. I am so nervous about blogging and completely lacking confidence in doing so – am not witty nor clever with words….aggghh! So scary!

    Anyway my business, XOXO stationery, is a wee company in Scotland. I produce high quality personalised notepads in a range of styles using classic and contemporary fonts and a bit of colour. I also have started to produce personalised mugs and notebooks with shopping totes coming very soon.

  45. Glorious post! I’m one half of Ink Drops, a stationery subscription service which drops delightful stationery through the door of lovers of the written word and letterbox aficionados. I’m already feeling all inspired from your post but would love to know your ideas on my biz! I’m at http://www.inkdrops.co.uk.

    Thank you! <3 Carla

    • Hello, Carla, and thank you for sharing! Blog post ideas:

      1) How you and Annastasia know each other, and how combining forces makes Ink Drops great.
      2) Build up to each month’s subscription package by offering teasers and promoting it.
      3) Show photos and/or testimonials from delighted people opening their monthly packages.
      4) Explain how subscriptions work. Seeing the “sold out” page, I’m wondering why I can’t subscribe now and get next month’s?
      5) Show us how you put your curated packages together.

      • Thank you Arianne – very insightful suggestions (and so nice to have someone coming to it fresh!) Muchly appreciated x

    • Hello Jennifer, and thank you for sharing! Wow, you don’t look like you need any help with ideas! You post often, and on a variety of topics, and appear to be getting a good response. I can’t load your website right now, only your blog, so I’m not sure what’s going on there. My tip for you, rather than blog post ideas, is to work on your photography. See if you can get the light consistent between photos in the same post (right now some are bright and some are dark), and see if you can decrease some of the deep shadows in your tutorial photography. Keep up the great work!

  46. Thank you for such an incredibly generous post! This huge list of topics, and especially all the individualized suggestions offered in the comments, have really helped to get the ideas flowing. I’ve saved the post and need to schedule some time to go back over it all for a closer read!

    I make yoga mat bags and travel jewelry organizers (and a few other items, but those two are my focus). I mainly sell them in my Etsy shop, and I’ve had my own site at http://www.effiehandmade.com for about a year now. Although the integrated blog was one of the reasons I chose to go with shopify, finding time and inspiration to write has been a lot more challenging than I anticipated and I’ve allowed the blog to stall. This post has inspired me to make the time and get back to it!

    Anyway, thank you again for such a terrific list, and I look forward to hearing any suggestions you have! :)

    • Hello, Kerry, and thank you for sharing! Your most recent post is a good one, but it’s been a long time since you posted. Keep up in that vein by letting people know what new things are coming and sharing your process. Blog post ideas:

      1) Tell us about your move from jewelry to sewing, and why sewing is a better fit for you.
      2) Favorite yoga poses or tips, or a how to get started with yoga tutorial – and feature your mat bags.
      3) Jewelry cleaning tips – and feature your jewelry rolls.
      4) Packing for travel tips – and feature your jewelry rolls.
      5) Yoga product roundup, including your mat bags (water bottle, exercise clothing, etc.)

  47. My name is Lindsey, and I’m the owner of Yarnia, a custom yarn shop here in Portland, Oregon. Yarnia is the only yarn shop where you can design your very own custom yarn blend, and buy it by the pound. You choose the fiber, color, thickness, and amount, and we’ll create your custom yarn for you right on the spot — perfect for knitting, crocheting, or weaving! You can find more at http://yarniapdx.com. Thanks for the opportunity, this is a great idea! :) My most popular blog posts tend to focus around WIPs (knitted or crocheted works-in-progress), but honestly the posts I enjoy writing the most are the ones that are more focused on running my business. I find it awkward at this point (8 years in) to backtrack and tell my story from the beginning, so maybe I just need some ideas or guidance for how to do that gracefully :)

    • Hello, Lindsey, and thank you for sharing! Okay, no fair, you guys post almost every day, on a variety of topics. You don’t need my help with ideas! :D

      My best advice to you is to go with what’s working, don’t be afraid to try something new, and remember that your “old” story isn’t old to most of your visitors. They’d be interested to hear it! Blog post tips:

      1) When writing business-y posts, remember to include something of value for people who don’t run a business.
      2) Remember that your goal is to get people to come into the shop. You don’t need to be sales-y on every post, but let that guide your ideas.
      3) Let people in on the process of getting their own yarn put on that pound cone, to demystify it and make it desirable.
      4) Share some Portland stuff and scenes from your own neighborhood, so people can get a feel of where Yarnia lives.
      5) Who works at Yarnia? What do you get up to for fun? A dash of personal inspiration can be great for helping people feel that they know and like you.

      • Cool, thank you! That does help a lot! :)

  48. Hi, Thanks for such a detailed post. My name is Angela, and I’m the owner of Angel Minaro – The Bridal Spa Boutique. I create exquisite spa products specifically targeting a bride and groom, their bridal party and wedding guests. Specially because planning a wedding can be very stressful. My products are meant to pamper, help relaxation, and to be fun. They are especially great for bridal showers too. I try to blog about spa and skincare tips for a bride, but also about wedding inspiration like bridal shower theme ideas, but sometimes I get stuck. My website is http://angelminaro.com/.
    Thanks so much~

    • Hello, Angela, and thank you for sharing! I don’t think you need my help – you post regularly on a variety of topics that are relevant to your industry, and you’ve been at it for a long time. My advice is to keep up what you’re doing, and if you get stuck because you’re afraid of being repetitive, remember that every visitor to your blog hasn’t read every post, and as long as you have a new spin on it each time, it’s okay to stick to the types of posts that work well for you and that your readers value.

      You could try a few posts about your and the business – what I see on the first few pages of your blog is fairly impersonal and could work as a bridal magazine. This is great, but when convincing people to buy Angel Minaro over other brands, knowing more about you, your story, and your values could sway people from being interested strangers to being loyal fans.

      • Hi Arianne,
        Thanks so much for taking the time to look through my site, and for your reply. It really helps a lot, especially about being a bit more personal.


  49. I am a jewelry designer and goldsmith (http://www.andreazatarain.com/) specializing in custom design. I am developing a new line of jewelry which I would like to launch later this year. I just started a blog (http://blog.andreazatarain.com/) and I am finding it challenging making time to write. I also have two young boys, am building a new studio and I am training for my first half marathon

    • Hello Andrea, and thank you for sharing! It sounds like your trouble is more about time than ideas, and all I can say is that making it a priority is the only way you will find time for it. In the same way that you train for your marathon, you need to blog regularly, and build it into something with power. Maybe now is not the time, and it would be best to start once the studio is built – or maybe you can find the time to squeeze in some simpler blogging on a relaxed schedule, and then ramp it up when you get more time.

      Blog post ideas:

      1) The studio in process! Photos, ideas, progress, and planning.
      2) Case studies of custom design projects, from client idea to planning to process to finished piece and client feedback.
      3) More detailed discussion and examples of, “the complex geometry that occurs in nature.”
      4) “High” and “low” posts where you show the same piece of jewelry with a ball gown and with jeans and a t-shirt.
      5) Process and ideas for taking old, out of fashion jewelry, and making a new custom piece.

      • Thank you! This is great advice and ideas.

  50. OMG, Arianne! This is ahhhmazing! I used to have an editorial content calendar, with evergreen ideas throughout, but my focus of my business changed and I had to scrap it. Thank you SO much for this! I’m going to input these into my planner now!

  51. Arianne,

    I cannot even express how excited I am to find your blog! I’ve been blogging for a few years, but only more consistently THIS year. I have a full time job and have been creating art and handmade products in the evening and on weekends. I’d love to be able to take my passion and turn it into a profit ninja! I struggle with the usual: too tired after work, juggling the to-do list and setting priorities. I joined an artist collective over a year ago and have made a lot of sales and established a network of colleagues among some very talented artists. I’m ready to up my game a bit so I’ve been writing more (really it’s only once a month right now, but I’d like to be able to do it more often) and participating in social media outlets as an artist.

    If you’d like to see my work, I have a few places you can find me:


    I’ve been debating on an actual website, but I’m really torn between having a nice, cohesive site or juggling more than one ecommerce entity (e.g. my site AND the artist collective). I have a domain name, but once again….I’ve been holding on to it and not really knowing what I should do with it, if anything.

    I am definitely passing this along to my friends, for they are also makers and crafters.

    Thanks so much!


    • Hello, Tish, and thank you for sharing! Blog post ideas:

      1) What can people do with your marbled paper? Display it as art? Bookbinding? Notecards?
      2) The history of marbling and your unique spin on it.
      3) Expand each of your QnA topics on whereyart.net into a full blog post.
      4) Share more detail on one of your best sellers and what people like about it.
      5) Take the types of content you share on Instagram and Facebook and turn each into a blog post with more photos and detail.

  52. Hmm..how about I follow directions this time? Haha

    I design and sew a line of pretty + practical baby items. They have all been purposely added to my line based on my own need as a parent of two young boys.

    My site: http://www.marshmueller.com

    Thank you so much!

    • Hello again, Holly, and thank you for sharing! I see good personal stuff on your blog, which is mostly relevant to what you sell – this stuff is great! Balance it out with more shopping-oriented posts and lifestyle posts. Blog post ideas:

      1) General parenting tips and advice – a regular Q&A feature? Recipes that toddlers like? Breastfeeding tips?
      2) More posts pairing your baby gear with noncompeting sellers’ items.
      3) Posts showing just what is so special about your baby goods, such as how to use the wipe clutch, what can fit in it, etc.
      4) What is a carseat canopy, and when does it come in useful? What else could you use it for?
      5) Blog posts about cute and useless items as compared to yours, or ugly and useful items as compared to yours (from “The List”).

  53. Thank you bucketloads for this post! Now I’ve got a big fat list of ideas in my notebook, ready to use.

    I started developing my handmade business, Miss Matilda, in the beginning of 2015, along my uni studies. My main focus right now is on bottlecap jewellery: I make collages from tiny pieces of pictures that I find in magazines, assemble them in the bottlecaps and coat the picture with a layer of Glossy Accents. I’m working on more product ideas, especially something that I could make in a bulk. The bottlecaps are all unique. The idea behind all my products is storytelling, so each piece holds something magical or unexpected.

    I mostly use Facebook for promoting, but I also have a blog – I’ve been blogging since I was 14. I would like to find a way to grow my audience and plan more carefully, but also keep my blog journal-like and have it be a place where I can write when I feel like it. The blog’s also bilingual (Finnish and English), which brings more possibilities, but also challenges. The language matter reflects my situation quite well: I want to build relationships with local people, but keep my doors open to the world at the same time. It’s quite an inspiring place to be!

    I’m blogging at wisteriawalk.wordpress.com
    Miss Matilda on Facebook (in Finnish, but there are pictures!): facebook.com/missmatildahandmade

    Thank you again!
    Lotta xx

    • Hello Lotta, and thank you for sharing! My husband and I visited Helsinki quite a few years ago, and we were just delighted by what we saw of Finland in a few quick days. That is great that you’re translating the blog, and did you know that Facebook translates your Finnish posts for me when I visit? I just have to click “see translation” under your words. Blog post ideas:

      1) Show the process of a bottle cap collage from collecting the images, to putting it together, to the final piece.
      2) Share some new product ideas with your readers and see which they’re most interested in.
      3) Create a story about a collage and tell it in detail on the blog, with lovely photos.
      4) Share the work of other artists that you admire.
      5) Tell the story of the name Miss Matilda, and what it means to you.

      • Thank you so much for these ideas! Love them & will definitely put them into use. :)

        Greetings from sunny Central Finland and happy 1st of May! I hope the sun in shining where you are, too. ♥

        Lotta xx

  54. This is such a generous post, Arianne! Thank you so much for taking the time to compile such helpful info. I’m excited to write some posts about my art based on some of your ideas.
    Really appreciate it!

  55. I would love any tips from you, I just love your site. I am a graphic designer who freelances and works alone.

    • Thank you for the kind words about our site, Noor! This contest is open only to product-based businesses, as that’s where my expertise lies, but it looks like you are already doing a great job on your blog! You post often and on a variety of subjects. I was going to suggest un-hiding your About page from the “home” link and adding your photo, but then I saw from your most recent blog post that it’s a conscious decision. Keep up the good work!

  56. Arianne! You are amazing. I have been waiting for this blog post and it did not disappoint. Thank you so much for all of the time you put in to help out our big little businesses! Blogging has been on my to-do list for months and I think the biggest hurdle was pushing through the burn out I felt from the blogging I did back when I was just writing about our small family. These topic ideas have me excited again! My business is called Hairpin Letterpress (www.hairpinletterpress.com) and I’m doing my very best to create a unique line of letterpress greeting cards and stationery. I will (as always) be passing this post along to all of my biz lady friends! xoxo

    • Hello Miranda, and thank you for sharing. That is great that during your blog break you have been pushing Instagram photos to the blog – much better than nothing! Blog ideas:

      1) Expand on the Instagram posts with more photos and info.
      2) Share case studies of custom projects that put your potential clients’ minds at ease about the process.
      3) Post about events and celebrations people may want to purchase your cards for.
      4) Creative uses for cards that you just can’t bear to throw away after receiving.
      5) Thoughtful gifts that your cards would be a perfect match with.

  57. Thanks for sharing such a wonderful information. I have a printable business. It’s new (a year) but I decided to have a blog this year, I have been struggling about it. It’s hard.

    I design Wedding Stationery like and Baby Shower Stationery. I am focus on these two only niches because is what I enjoy the most and I have fun designing for it. Also, I participate on the Minted Challanges (designing stationery). I have won a few of those contest. Yay!!!

    English is not my primary language so I struggle a little bit with that on my blog, thanks to my husband who helps me a lot.

    Well, thank you so much for taking your time on reading us. Highly appreciate it.

  58. Arianne, this post is golden. I am really guilty of putting off doing a blog post regularly especially if my shop is really busy. Such great ideas for posts whether you want to do a detailed one or just something short but succinct. THANK YOU, printing it and sharing !!
    My blog http://www.cattailswoodwork.net

    • Hello again, Brenda, and thank you for sharing! It looks like you’re doing a great job on the blog. Your post on the Piatto pillars is fascinating and establishes you as an expert, for sure. All of the posts I see are on topic, well-written, and have great photographs. If you could keep up the same thing on a regular schedule, you would be golden. Blog post ideas:

      1) Gift package ideas, including one of your products (for the baker, for the gardener, etc.).
      2) More info about your work “in a man’s world.”
      3) Your relationship with your customers, their ideas, and their feedback.
      4) Features about each different type of wood you use, what is special about it, and what you like to use it for.
      5) Tell us more about planting seedlings and let us visit your small trees through photography.

  59. I am just starting, making little collections of garments to serve as foundation pieces of a wardrobe. My best friend from high school is helping me now, but our goal is to employ some independent makers as our business grows. I teach sewing classes online and in person, and most importantly, all my creations are made in a gentle way; organic or at least natural textiles, made in mills that pay a living wage and have good working conditions, handmade by people who have learned to make things to last (like I do). I make garments that are beautiful, that fit, and help you feel comfortable in your own skin. I teach my clients how to care for their clothes, and to mend them when necessary. I don’t make anything disposable.

    • Forgot to add: I have been posting on what was a personal blog, turned business blog, turned neglected mishmash over at http://onegirlcircus.com

      For gentle clothing, I’m feeling like the intimacy of emails is more appropriate than a blog, but I love the idea of Articles more than a blog. I tend to write those anyway.

      My fledgling website is http://gentleclothing.com

    • Hello Karen, my friend, thank you for sharing! Blog post ideas:

      1) Articles on mending and caring for clothing.
      2) Ways to dispose of less in your daily life.
      3) How to pull together a timeless wardrobe that will last.
      4) How to choose clothing that is comfortable and flattering.
      5) Your own thoughts on how our wardrobe should work for us and make us feel.

  60. Thank you, Arianne, for this extremely informative post. As a small business creative, it is easy to push blogging to the side and forget what an important sales tool it can be. Our small business, Belle & Union Co. (belleandunion.com), has grown so much in a short 3 years, but remained 100% American made through it all, no easy feat. Learning how to share that story with our supporters (and sticking to it!) is a step for the business I know I need to pencil in, rather than keep brushing it aside. Thank you for the encouragement!

    • Hello Meg, and thank you for sharing! Blog post ideas:

      1) Feature how your different products are made, how you keep things local, and why it’s important to you.
      2) Show off custom projects from start to finish, with testimonials.
      3) Walk us through how you created a new or popular product, and some sketches of the original idea.
      4) Feature some shops your stationery is sold in, to give a feeling of your reach and niche.
      5) Share some creative uses for tea towels, if people can’t bear to get yours messy.

  61. Thanks for this awesome post!

    I’m Kara, owner of Boho Berry, where I sell handmade bohemian-inspired jewelry… wrap bracelets & crochet hoop earrings. I want to blog about my business but also inspire people through uplifting posts to really embody the bohemian free-spirit mindset. I just started my business and my blog last week but you can check it out at http://www.bohoberry.com

    • Hello Kara, and thank you for sharing! Blog post ideas:

      1) Feature bohemian outfits or interiors and pair them with your jewelry.
      2) Feature bohemian poetry, quotes, or photography.
      3) Tutorial on layering and stacking jewelry.
      4) How your life path lead you to jewelry making.
      5) Ways to live like a free spirit even if you have boring responsibilities.

  62. This is an AMAZING resource! Thank you so much, Arianne — I know I will be referring to it time and again.

    My company is SpaceCadet (http://spacecadetyarn.com), and we hand-dye yarn for knitters and crocheters. On my blog, I try to focus on a mix of articles that inform our customers why our yarn is great, teach them how to use it or teach them related stuff, share stories about us and our customers/community, and of course… sell yarn!

    • Hello again Stephanie, and thanks for sharing! You look to be doing a great job with your blog, posting regularly, often, and on topics that are both interesting and relevant. You’ve been blogging for quite a while, and I’d have a hard time adding to the idea list from just a quick peek around. Keep up the good work!

  63. I’ve signed up for your newsletter just so I can print these amazing suggestions, thank you!

    I design beautiful wedding stationery (http://www.bemyguest.co.nz). I like to do something a bit different from the big websites and favor folded invites which are an experience vs just a rectangle of card in a cheap envelope. Since starting my business, the blog posts I’ve written about wedding planning etc have had great feedback (actually it’s funny, the ones about the $$ stuff have very high click throughs/reads but very little “likes” on FB – it’s like the money stuff is a dirty little secret). My blog, although small, has led to me developing a free wedding planning course (http://www.southernbride.co.nz) which drives people back to the blog & delivers blog posts to brides right when they are dealing with time-sensitive wedding planning problems.

    I LOVE helping brides with their wedding planning, but it can be tricky to devote time to dishing out all this good advice when it’s not paying the bills :) I am trying to blog on a consistent basis and keep the quality high too. I would love to hear some suggestions for some fresh blog post ideas and really appreciate this x


    • Hello Amanda, and thanks for sharing! I’m happy to say that you do not need my help! You’re posting regularly and often on a variety of relevant topics. I would recommend keeping up the good work, keeping post types balanced, infusing your personality in, and responding to reader feedback by posting more of what’s popular. You’re doing great!

  64. This post is absolutely amazing, thank you for sharing! Blogging is definitely not my strong suit, and I mostly use it to draw people in for my business, Whimsy and Wild; a line of paper goods inspired by nature and all things pretty. My work primarily focuses on hand-lettering and illustration, often reflecting my love of plants/nature. | http://www.whimsyandwild.com

    • Hello Julie, and thanks for sharing! Blog post ideas:

      1) More about your earth-friendly choices.
      2) More holiday posts, such as your mothers’ day post.
      3) Ideas for stamping projects.
      4) Sneak peeks at upcoming product lines, or running ideas past your readers to see what flies.
      5) Sketchbook peeks!

      • Love these ideas, especially the stamping projects one! I wouldn’t have thought of that at all. I sometimes share sketchbook peeks on my instagram, but I will definitely be sharing more in-depth sneak peeks on my blog. Thanks so much for the thoughtful ideas! :)

  65. Oh, my goodness, this is a DREAM POST! A couple of years ago, I was going to start a blog about converting my recipe box to gluten free + crafting projects and adventures, but I got side tracked because I opened a little etsy shop first. I made a cute, unique, reversible sun hat for my daughter that got tons of comments and compliments from friends and strangers. One afternoon, my husband said, “You should sell that on Etsy!” So I opened an Etsy shop named after my blog idea (Tables & Spoons) and did. I’ve never gotten back to writing that blog because I feel that I never have the time. It’s always a dream, sitting there in the heart of my heart, though. :)


    • Hello Erin, and thank you for sharing! Blog post ideas:

      1) Recipes the whole family will love.
      2) Outdoor play ideas for toddlers (featuring photos of them in your hats)
      3) Improvements and details in your hats that makes them superior to other sun hats.
      4) Tips for getting an active child to wear a hat!
      5) Gifts or outfit ideas that go well with your hats.

  66. This post has blown my mind. It’s great to see a community of bloggers in one place rather than stumbling across them on the Internet.

    I am a time poor full time Mum with 2 littlies under my feet all day. I’m just starting out, I trained in design many years ago (before computers became so important in the world!!). I am now learning to design digitally making patterns for use in surface pattern design.

    I’m hoping that I can grow my business and establish a bit of interest ready for when my kids go to school & I become a ‘lady of leisure’ haha!!!! I have a few years to get ready! I’m a newcomer to it all as I’ve only had a blog for a month. I’m trying also to connect with different social media sites.

    I am happy for any feedback from anyone!



    • Hello Liz, and thanks for sharing! Blog post ideas:

      1) Thoughts on the switch to digital design.
      2) Share more of your patterns, more often and what inspired them (for now, we mostly just see the inspiration, but not your work)
      3) Think of the types of products you’d eventually like to see your patterns on and find ways of working these things into your blog.
      4) Take a course or do a challenge, and post the designs you come up with as homework.
      5) Share with us what you learn as you move forward.

      • Thank you so much Arianne, that has given me a bit more focus. I am really enjoying reading blogs from people who share their ideas and tips for free, its so refreshing. I’m hoping one day I can help others out and ‘pay forward’ the goodwill I have received from you.
        Many thanks

  67. Rebecca Pitts says,

    Wow, what a resource! Thanks! I make and sell commissioned, handmade family treasures made of eco-friendly bamboo in my online shop Hudson + Daughter (http://www.hudsonanddaughter.com/). I also write about running a creative business, making art for and with my daughter, and living in the Hudson Valley on my blog (http://www.hudsonanddaughter.com/blog/). Would love to hear your thoughts!

    • Hello Becky, and thanks for sharing! Blog post ideas:

      1) When posting business-y type posts, consider your customer – are you writing to your peers or people who will buy from you? Make it an intriguing “slice of life” and remember that your goal is to sell your products.
      2) Show us your design or production process for a favorite product.
      3) Give people ideas of different ways to customize a cutting board – what could they celebrate?
      4) Put together gift guides of your product together with complementary products.
      5) Share creative ideas for your ornaments (hanging from a rearview mirror? create a mobile? a special gift tag? etc.)

      • Fantastic. Great ideas – excited to try them out!

  68. Wow – what a fantastic and idea-inspiring post! I have been intending to (and intending to and intending to) start a blog for my handmade handbag business – Chameleon Girl: Handmade bags with an African twist – but I am so busy with actually making the bags and posting on Instagram and Facebook that I just haven’t had the time or the motivation to start. Reading from a list I created a while back, these were my initial topic ideas:

    1. Round up from other sites of the best bag style for your body type
    2. A day-in-the-life of a handbag maker (including a short video)
    3. Brief overviews of histories of various African textiles

    After skimming your list above, I will definitely be able to add some new topics. I’ll also look forward to receiving some suggestions from you.

    Thanks so much for this wonderful post and kind regards,

    • Hello Jill, and thanks for sharing! I like your three ideas above. Blog post ideas:

      1) Tell us more about your work with women’s cooperatives.
      2) Show one of your bags and what you can pack into it for work vs. the weekend.
      3) Explain the features of one bag in more detail, and why they matter (nickel, leather, pocket type and placement).
      4) Pair your handbags with outfits.
      5) “What to take when you go XYZ” feature that shows these helpful items spilling out of your bags.

      • Thank so much. These are fantastic ideas; I feel much more motivated to start writing now, thanks.

        Kind regards,

  69. Wow! So glad I’m a newsletter subscriber so I get to print this list! Wonderful prompts for blogging, which I often struggle in coming up with content for!

    Bella Carta Boutique is a small stationery studio in New Jersey, specializing custom design for birthdays, babies and small businesses. I recently launched a small collection of wedding invitations and was thrilled with the feedback, and am excited to launch the second collection this summer. I’ll be honest – I struggle with what makes my business “unique”, and it is something I feel like I am constantly working on and thinking about… finding my niche & my ideal client are ongoing goals of mine.


    • Hello Jillian, and thanks for sharing! Your portfolio-type posts that show an entire event and your designs are great – keep up the good work! Blog post ideas:

      1) Show a custom project’s inspiration board next to the final designs.
      2) Party ideas!
      3) DIY tutorials for people planning their own events.
      4) Tips for printing digital designs to look their best.
      5) Ways to celebrate the people you love any time of year.

  70. I always love reading your posts whenever I can find the time. This one is great! I’m planning to read more of the comments too.

    I’m working with you guys right now… but I’d love your input on blogging for my business (once I move back to Fussybutt,) since I have a really hard time blogging or even social networking at all. My products are all “unmentionables” so it can be so tricky to talk about them!

    • Hello Christy! Ha ha, I don’t think you should worry about “unmentionables.” People are way beyond that once they’re on your site. :) Blog post ideas:

      1) How to choose a style and size of cloth pad.
      2) How you came up with the idea and “road tested” Dundies (or any of your products).
      3) A roundup of your favorite washing and cleaning supplies.
      4) Eco-friendly lifestyle posts.
      5) Getting started cloth diapering – or tips cloth diapering pros could use.

  71. This is such a great post! Blogging is something that I tend to greatly neglect but want to revue it.

    I own Beloved Paper and I do mostly watercolor wedding stationery and artwork. My goal for 2015 is to branch out into more than just wedding related so that I can keep my customers coming back. My mission for Beloved Paper is to celebrate the blessings of everyday life. I honestly have a hard time tying in the blog with my products. Often it is an inspirational type post and then I feel like it is just ‘look at the stuff I make’, and I am having a hard time bridging the gap between the two.


    • Hello, Sarah, and thanks for sharing! Blog post ideas:

      1) Show us photos or a video of how you mix paints and share where you get your color inspiration.
      2) Options and inspiration for finding stamps to use on your lovely new wedding stationery.
      3) Share a project you did that was not in your usual style, and what it taught you about your craft.
      4) Interview your customers about their weddings and share details and photos.
      5) Your favorite occasions to send a personal card for, and ways to make it easy to keep up with correspondence.

      • Oh my goodness, I could cry…these are amazing! Thank You!

  72. This is an excellent post! I already bookmarked it. I do like blogging at least once a week, aside from the Friday stashing blog post I do on Indie Untangled, but definitely have to be better about creating, and sticking to, an editorial calendar. And I have been trying to come up with ideas beyond interviews, What to Make, What I’m Knitting and color posts.

    • Hello Lisa, always nice to hear from you! Thank you for sharing. You folks who are doing great with your blogs are killing me! :D Time to get really creative! Blog post ideas:

      1) Insider knitting tips that newbies may not know.
      2) Your preferred method and why, on any knitting method where there are multiple ways of doing it.
      3) Ask a question posts about the above topic (ask your readers which way they prefer).
      4) The Skeinminder post was fascinating – try more tool and supplies recommendations.
      5) Profile people who use yarns in non-knitting crafty ways, such as Bamboletta with her yarn-haired dolls, or people doing weavings or some other yarny art.

      • Great ideas! Thank you!

  73. Wow, this couldn’t be more timely! I’m currently working (slowly!) through the B school program, and had always been really resistant to blogging. B School changed my mind, but I was STUCK for ideas– this post blew the doors wide open again! Thanks for practically doing my homework for me!
    I currently have a static site (http://www.CarynWellsDesigns.com), as well as an Etsy shop. My goal for this spring is to open an ecommerce site, with twice monthly blog posts. I’m realizing my approach really needs to be restructured– I’m hoping blogging will give me the outlet to share some of my incredible experiences, and connect with more people that need me.
    I design and custom create headpieces for ballet dancers & brides at Caryn Wells Designs. I’ve also just started adding ready-to-ship tiaras to my inventory, and using vintage jewelry in my work is quickly becoming a passion.
    Thank you so much for all of the inspiration you’ve already provided, as well as the incredible gift you’re giving each of us individually. Your generosity is astounding!
    All the best,

    • Hello Caryn, and thanks for sharing! You have a way with words, and I think your blog will be wonderful. Blog post ideas:

      1) Regular posts about your experience with ballet dancers – this sounds absolutely fascinating, and I’m sure brides would love to feel like dancers through your posts. Do you have photos of your work with dancers?
      2) Show crowns paired with dresses and share your tips on planning a crown to work with a dress.
      3) Share a round up of different ways to customize with flowers and ribbons.
      4) Take any project from your custom work page and share more of the design process, the creation process, and photos of the piece on the dancer (if you have them).
      5) Take any of the stunning press on your press page and expand upon it with a personal story of your part in the process.

      You could also reprint the merdegirlmagazine piece on your own blog (if you have permission) or write others like it.

  74. This is an amazing offer and love all the comments and businesses I see here! LOVING my new Aeolidia website at http://www.satsumadesigns.com. HOORAY for Shalon and Shoshanna! I love the blogging and wonder if I get beyond my crafts/recipes/tips for life with baby and delve into the business side of things, will people care?! Thanks for your ideas, Arianne! Best, jennifer

    • Hello Jen – we loved being able to help out! Thanks for sharing. Yep, people will care if you post about the products. They’re on your site because they’re interested in the products! You’re doing great with the parenting and lifestyle posts, and could use some help with promotional posts, so that’s what I’ll list. Blog post ideas:

      1) Creative uses for a wet + dry bag.
      2) Share more about your team and how you create your products.
      3) What are “closed loop production systems” and why will your customers care?
      4) Write about bamboo and why it makes such a good fabric for babies.
      5) Show how you package an adorable product, such as the Sushi Roll wash cloths!

      • All great ideas! Thank you so much. Off to implement :)

  75. Arianne – I love your list and am amazed at all your replies above! My site focuses on garden design education…and would love to hear your fresh insight! http://www.lisaorgler.com

    • Hello again, Lisa! Always nice to hear from you. You are another one of these darn people that’s doing an incredible job on their blog and making it hard for me to come up with anything new! :D Trust yourself; you’re doing great! Your topics are interesting and on point (I love them, even though I find gardening a drag, so that’s saying something), your graphics are beautiful, and you have good reader engagement. You have lots of great gardening posts, but not as much promoting your products, so… Just because I like ya – blog post ideas:

      1) Gifts for gardeners round up posts, with great gift ideas, always including something from your Etsy shop.
      2) Gifts FROM the garden round up posts, same as above, but ways for people to package their vegetable and flowers, etc. to send with one of your cards.
      3) Garden activities with kids (and include a tutorial on making a memory game out of two sets of your vegetable stickers).
      4) Seasonal cooking or recipe content for those that find themselves with too much zucchini, etc. I see you’ve done pesto and pickles.
      5) Container gardening or terrariums for those who love your work but live in apartments.

      Whew, that was hard! I found that you’d already done many of my initial ideas (an article about rain gardens mentioning your rain garden print), and I hope there’s at least one thing new to you in that list above. :)

      • Arianne – You are fabulous! I was curious about which direction you’d head and love these! You’re right, I don’t play up my products enough. I’m always worried I’ll sound too sales-y (is that a word?!). I love how you packaged them…especially the matching game! And jeez, I can’t believe I haven’t covered container gardens or terrariums! Great idea! I know this takes a lot of time and I really appreciate your fresh insight. It’s been so much fun reading your suggestions for everyone. Thank you!

  76. Hello!
    I am in love with this post I am printing it out. I am in “what the heck do I blog about” hell right now.
    I used to have a blog For My Sweet Daughter where I blogged about life and family and creativity and just about everything. Unfortunately it attracted other makers and not buyers. So now I have a new line of jewelry and a blog I am afraid to write on.
    My new line is Emily and Eden -jewelry you never want to take off. I make recycled sterling silver jewelry. What makes me unique is that I want to make the world a happier, better place so all my jewelry is infused with happiness. I am an empath and I love connecting with others so I would love to find a way to both sell my jewelry and connect with others.
    Is that something realistic in a blog?
    My charity of choice is Save suicide awareness voices of education because I am someone who has struggled with anxiety and self esteem issues. We also found our friend’s body after she took her own life. So my mission is to make the world a happier place or to touch one person’s life in a positive way everyday.
    I’m sharing this post on facebook and my website is http://www.emilyandeden.com
    Thank you for all you do!
    Your’s is my favorite email to read.

    • Hello Shannon, and thank you for sharing! “I would love to find a way to both sell my jewelry and connect with others.” Yes, that is exactly what a blog is for! Blog post ideas:

      1) Where do you get you recycled silver, why is recycling important to you, and what makes it great for jewelry?
      2) Show your tools and process, so people can see that your work is all touched by you, with your heart in it.
      3) Discuss how you develop your designs, when you go back to the drawing board, and how you build a full collection around an idea.
      4) Tips on layering necklaces.
      5) A series sharing an inspirational quote, like you have on Instagram, along with a story of what it means to you, and how your customers can incorporate the inspiration into their everyday.

  77. I own a business that creates healthy organic easy to fix parrot food. I also plan to add information and other ideas too

    • Hello Christa, and thanks for sharing! Blog post ideas:

      1) Why should I cook for my parrot? why what you feed your parrot is important.
      2) Tips on keeping your parrot in the best of health.
      3) Treats you can add to a parrot’s diet that are fun and healthy.
      4) Foods that you can share with your parrot.
      5) Why ____ nutrient/vitamin is important, and how you can make sure your bird gets it.

    • Hello Emily, and thank you for sharing! Blog post ideas:

      1) A case study of a custom project, how you designed and created it.
      2) How you helped with Open Ground Studio, and what goes on there.
      3) An overview of what happens during your classes, what people will learn, and showcase student work.
      4) Different types of leather, and which type you like for what projects.
      5) The history of bookbinding and marbling, and what you do differently.

  78. Wow, this is an amazing resource and has come at just the right time for me! I make colorful ceramic jewelry and decor at Quiet Clementine, although the jewelry has yet to make an appearance in my shop. My etsy shop is https://www.etsy.com/shop/quietclementine and my website is http://www.quietclementine.com. I recently made the switch to ceramics and rebranded my business with a new website and blog. I have a couple of posts but have been struggling with exactly what I should be writing about. I love inspirational type posts, such as colors, patterns, etc. that inspire me, but I know I need more variety! Thanks for your help!

    • Hello Hana, and thank you for sharing! Oh, zoinks! Your work is just beautiful and I’m smitten! Blog post ideas:

      1) Tell us about these things: “things happened that I believe were leading me to this exact business”
      2) Process: show things before and after the kiln, before and after glazing.
      3) Share your booth and what was a popular seller after a craft fair.
      4) A new technique you learned and how you’re using it.
      5) More about your dad and creativity in your family.

  79. Jennifer Tobicoe says,

    Wow I really needed this! Trying so hard to get back to blogging and make what I post interesting. I’ve completely enjoyed your newsletters and info you give is amazing and has really got me thinking and trying new things.
    Any ideas you have for my blog would be welcome!
    Thanks so much,

    • Hello Jennifer, and thank you for sharing! Unfortunately, without a website or a shop, it’s hard for me to add to what you have, since all I see is the blog posts. It looks like you are already doing a good job showing your process and your personality. You blog consistently and have been doing so for years. Keep up the good work, and I hope the list above is helpful! I’m so glad to hear that the newsletter has been.

  80. Heather says,

    Arianne, this is such amazing information! Thank you! I am still at the “percolating” time in developing my business, “Falcon Boy Craft Works”. I am prototyping some (going to be) crazy cute super hero dolls, and accessories for them. I have a domain name, and I am on Instagram, showing my progress on that, and other creative pursuits. I am at the moment trying to figure out my next baby step for my “online presence”, even though I don’t have anything to market/sell yet. I have been toying with the idea of setting up a blog with a link to my Instagram site, but then trying to think of good (and exciting) content about Falcon Boy progress… sort of deflates me a little…BUT! I am moving forward, because I love what I am doing, and *I quote* “The worst days for those who love what they do, are still far better than the best days for those who don’t.” Amen…now I still need to quit that part time job of mine….soon! ;-)

    • Hello Heather, and thank you for sharing! Rather than sharing 5 blog post ideas for you, I’ll offer a few recommendations for getting started:

      1) Prototype and process pics you’re showing on Instagram could all end up as blog posts.
      2) Review some crafty Kickstarter pages to see how people promote and show off a business before it truly exists.
      3) Put up a website with a ‘coming soon’ page and way to join a mailing list, and then keep in fairly regular touch (once a month?) with that list about your progress and what’s coming next.

      I hope that’s helpful! Best wishes.

      • Heather says,

        Thank you Arianne, this is so helpful! I didn’t even think to put up a “coming soon” page, and a mailing list! Great ideas/goals for me to start with. Thank you so much!

  81. maggie says,

    Oh my golly, thanks for this – fantastic and great timing as I am about to launch my own website (been working with an amazing company on it!!) which includes a blog. I am so nervous about blogging and completely lacking confidence in doing so – am not witty nor clever with words….aggghh! So scary!

    Anyway my business, XOXO stationery, is a wee company in Scotland. I produce high quality personalised notepads in a range of styles using classic and contemporary fonts and a bit of colour. I also have started to produce personalised mugs and notebooks with shopping totes coming very soon.

    • :D :D :D Hi Maggie! Blog post ideas:

      1) Share your sweet custom products, the request you got from your customer, your process, and their feedback (that shark at the park mug!).
      2) Putting a class gift together for a teacher (featuring your products)
      3) How you use your weekly planner.
      4) More info and pics of the artists’ town of Kirkcudbright in South West Scotland!
      5) Tips for reasonable to-do lists that will really help you get things done.

  82. Arianne, I am so glad you wrote this epic post! I think it will enjoy its new home in my Bookmarks Bar.

    My business, Amanda Burton, is a lifestyle brand for mamas and mamas-to-be, built around my passion for inspiring, motivating and empowering women to do their best. It’s not about being the best, it’s about doing your best–and that’s the best you can do!

    I create ordinary tools with extraordinary meaning. Our flagship product is a stylish and inspiring pregnancy keepsake journal.

    I would love your ideas for collaborative and authoritative posts!

    • Hello Amanda, and thank you for sharing! Blog post ideas:

      1) Case study of a challenging custom project, how you solved it with design, and your client’s happy feedback.
      2) Collaborate with another maker (you make custom labels for handmade candles, that type of thing), and post the process of your collaboration on the blog.
      3) Interview another designer that you think your readers will like, who makes something different than you do, but for the same people. Have them interview you on their blog to share the love.
      4) Tips for what to include in your pregnancy journal.
      5) Share how you’ve helped another woman be her best and feature her testimonial.

  83. We have a blog page (designed by your amazing team!) but we have been focused on our core business this past year. Now we are looking for more ways to drive potential customers to our site and we are wondering if the blog is a way to do it. would love some insight and blog ideas for a children’s fashion website. xoxo

    • Hi hi, Elizabeth – you know I just love Wee Mondine! Blog post ideas:

      1) Interview and feature your producers and designers. Explain why you love them and why your customers should, too!
      2) Round ups of outfits and toys for little ones around seasonal themes, colors, favorite books, or anything else.
      3) Fun outdoor activities for kids (and show them romping in their Wee Mondine outfits).
      4) Birthday party ideas.
      5) Modest girls’ swimwear for summer.

  84. Hiya- thanks SO much for this list, it’s really helpful! My biz is unique because I’m partnering with folk artists around the world and showcasing their traditional crafts as DIY kits and patterns- it’s a respectful way for all of us to re-create folk art while honoring its origins and artists.

    • Hello Jenn, and thanks for sharing! Your most recent blog post about the story of Stitcharama was fascinating, and slowed down my process here! :D That’s a good thing – keep up that kind of writing; you’re doing a great job. Blog post ideas:

      1) A more detailed post about each of your artists/partners.
      2) Beginners’ how-tos for each project type you offer.
      3) Posts about the history of each craft or design you offer.
      4) Fun facts from each project, such as the mammoth tusks!
      5) How materials and tools are made traditionally for each project type.

  85. Thanks so much for the list! Our blog gets pushed to the back burner, namely due time constraints. Now, thanks to you, we have some ideas to jumpstart our posting.

    Smitten for the Wee Generation (www.perfectlysmitten.com) is a boutique that specializes in things of beauty, quality and utility for the young (and the young at heart). We proudly support designers from around the world who share our passion for thoughtful design, manufacturing with a conscience, and quality craftsmanship. We are branching out and creating some of our own products this year as well, which we are really excited about! We are all about celebrating childhood at its simplest, and showcase products that are unique, full of color, and filled with the quirky brilliance of childhood.

    • Hello, Kerrie, and thank you for sharing! Blog post ideas:

      1) Share the process of how you’re designing and creating your own new products to build interest in them.
      2) Share some simple activities you can do with your kids with the stuff you have around your house.
      3) Feature a project and expand upon how it could be used. For example, the adorable needlepoint kit – what could the child use it for after stitching it?
      4) You sell products by so many designers who are busily promoting their own work. Perhaps you could reprint some of their blog posts about their products, or interview them.
      5) Showcase some crazy faces with the Facemaker blocks.

  86. Arianne! First let me say you are absolutely amazing. I love that you give so much to inspire & help us creatives grow our business. Thank you. Thank you. Thank you.

    As you probably know, I started my blog with the launch of my absolutely stunning new website design. I have several notebook pages with blog ideas. However, when I sit to write them I struggle with personal vs. professional. I have a post I wrote months ago but haven’t posted because I’m concerned it’s more personal instead of business. After reading this post I’m realizing I should revisit it. Another issue I need to overcome, I always fear a photo with just a sentence or two is not enough for the blog but rather better for social media. As I type this I’m realizing I have a lot of expectations for my blog… maybe that’s my issue & not prioritizing or ideas but rather self-imposed pressure. Damn. What a revelation… Thanks Arianne!

    Of course, I’d still love your input, as always.
    a. favorite design (afavoritedesign.com) is a Chicago based letterpress greeting card company. Our missions is to encourage long-distance warm fuzzies through snail mail. We’ve been creating greeting cards professionally since 2005. We specializes in designing & printing greeting cards with a classic Americana feel. Many inspired by my passion for old school ephemera & office supplies. I design & print everything in house with the help of a small but caring staff.

    Thanks again!

    • Hello, Amber, it’s always nice to hear from you! Yes, a blog can be anything you want, and I’d much rather see your shop blog stocked with short and sweet posts than sit empty because you’re trying to make something mind-blowing. You don’t have to blow people’s minds every time, but you do need to show up regularly, be friendly, and provide value. Blog post ideas:

      1) Show off your presses and tell their stories.
      2) Show the process of creating a card from first scribble to packaging it to send.
      3) Share reader stories of their most treasured correspondence.
      4) Pair your cards with gifts for made up occasions.
      5) Share your favorite fonts and what you love about them, paired with a card using the font.

      Congratulations! You are the last person who got the 5 post ideas, because I’ve been at it all week and my brain is frizzled now! :D

      • Wonderful! Thanks so much Arianne. Hope you have a very restful weekend.

        • Thanks for sharing the blog with an informative content. Kindly share more blog with us , we love to read blogs related to your services because we are having same type of services. Kindly share more blog with us.

  87. Hi Arianne, I know in my heart of hearts that I need a blog to tie to my jewelry business. But the thought of adding another time-consuming task not to mention another set of skills scares my to death. I hoping your suggestions will take some of the fear away plus give me a bit of a push to start a blog. I make jewelry that has a modern vibe.

    • Best of luck with your blog, Jenet! It’s good to listen to your heart of hearts!

  88. What a fabulous resource – I’m going to print this out and come back to it when I feel stuck for ideas. For several years I abandoned my blog and focused on social media… but now I’m getting back to long-form blogging so this post is perfectly timed….

  89. Hi! I’m a graphic designer (www.girlfridaypaperarts.com) focusing on typographic art prints. I recently added a blog section to my site, but was never really sure what to talk about. I would love some ideas! I’ve been reading and re-reading this amazing post over the past few days. Thank you so much for the wealth of valuable info you’ve shared here!

    • Hello Lotus,

      The contest is over, so I’m all out of custom blog ideas for now! You may want to subscribe to our newsletter to keep informed of opportunities like this in the future: http://eepurl.com/i3GGr

  90. Hi my name is Sierra I am the owner of Cummings’ Creations & More. My company’s main focus is creating personalized items for children and their families for special occasions, of course I have branched out and added tons more items. My company offers personalized apparel, accessories, handbags, jewelry clothing and more. I finally got the chance to go through all my email and came across one I received from you on this post. I love the information you provided. It definitely gave me ideas for my own blog that is connected to my website. My main posts have only been about new items in shop and new things I am going to be doing but I would love to find ideas to provide more meaningful information to customers and readers. I am hoping I am not to late for the blog idea post share either way the information that was here has been very helpful. Feel free to visit my site, any input or tips that you could provide would be greatly appreciated. My site has only been up since February of this year although I get lots of traffic converting that traffic has been challenging especially with leading them to my blog posts and subscription for my newsletter. http://www.cummingscreationsandmore.com

    • Thanks for checking in, Sierra! The custom freebie ideas have expired, but I hope you find the article and the comments here helpful.

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  94. Christy says,


    This is a fantastic article. I have an online fancy dress/costume shop and I am stuck on blog ideas. I would be grateful for any advice.


    • Hi Christy, the free advice in the comments offer has expired, but the blog ideas doc should be a big help for you, if you sign up for our newsletter!

  95. Nerdio Tech says,

    Thanks for sharing these ideas.You just made easy with pulling up all these ideas together. This is going to be interesting by business.

  96. I loved this content, and I’m interested in your blog design. Did you do it yourself? how do you improve your blog design? this is so attractive and unique :)

    • Thank you! We are a web design studio, so making blogs look beautiful is our whole deal. :)

  97. Great post my dear Arianne! you got one of the best ideas. I really appreciate this and thank you for sharing your thoughts about blog p9st ideas

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