Free Resource: A-Z Rebrand Workbook

Chronicle of the rebranding process, plus a workbook for creative businesses embarking on a rebrand

A-Z Rebrand With Handcrafted HoneyBee

Rebranding from the ground up ebook

Learn exactly how this handcrafted brand multiplied their sales nearly 10x in less than a year! This ebook doubles as a workbook for you to use to rebrand (or brand) your business.

After facing some major burnout in their skincare products business, Handcrafted Honeybee founders Stacia and Robert Guzzo decided to embark on a rebrand. This e-book, published by Academy of Handmade, details their entire rebranding process, which involved addressing some major target customer problems. It also doubles as a workbook to help you manage the process of branding — or rebranding — your creative business.

Included in the PDF:

  • Dealing with business burnout
  • Figuring out who your target customer is
  • Hiring a designer
  • How to communicate with your designer
  • Using a brand guide
  • Determining the right goals for a rebrand
  • Package design
  • Outlining a customer journey
  • How to relaunch a brand after a redesign
  • Redesigning a website