We’ve spent some time on our blog recently talking about the importance of blogging for your business, and giving you lots of ideas for what you can blog about! Often, when clients come to us for a custom website design, they are unsure about whether to include a blog directly on the Shopify platform, or to build it on another platform such as WordPress. For the great majority of our clients, we recommend using the Shopify blogging platform. A Shopify blog is simpler than a WordPress blog, but most shop owners don’t need any bells and whistles. Managing two sites can be expensive and complicated, and promoting your work from a separate site/URL at WordPress is going to be harder than from inside your shop, where you can easily link to products without confusing people. The Shopify blogging platform is a great option!
I thought it would be fun to pull together a round-up of recent Shopify blog examples for you so that you can see what we are able to achieve both with design and features using the Shopify blogging platform.
Like June & December, most of you who are busy building your businesses, are using your blog to share news and updates with your customers. Having your blog on Shopify means that you only have one admin to login to whether you are blogging, adding new items to your shop, or fulfilling your orders. This also gives your customers a seamless shopping experience; they can click over to your blog to learn more about your business without leaving your website.
We had some fun when designing the new Printable Wisdom blog, by showing teasers of the blog content on the main blog page, which leads to lovely, one-column blog posts.
You can also use your blog sidebar to introduce yourself to your customers with a photo and some information about you. I also love the way that the Bel Kai blog includes shop collections in the sidebar, which is a smart way to bring customers back to your shop once they have clicked over to your blog.
The new Aheirloom blog is a great example of the features that can be included on a Shopify blog: social media sharing, a newletter sign-up, blog categories, sharing links to events or favorite shop items – these are all great ways to interact with your customers using your blog.
Your blog can be an important part of your marketing strategy, and it’s important when designing one to match your site that you take advantage of the ways that your blog can help you grow your business. A blog isn’t just about being pretty or fun; it’s about strategically driving traffic to your website, enjoying tons of love from Google, and making your other marketing efforts easier.
Are you ready to start making your website work for your business?
We’d love to help! Talk to us about creating a custom website for your business – one that is a strategic tool you can use to reach out to customers and press.