How to Be Bold About Promoting Your Business

Our favorite practical, actionable advice for promoting your business online and driving targeted traffic to your online shop.

“We fail far more often by timidity than by over-daring.”
―David Grayson

If you feel confused about how to get more people to visit your site, if it’s hard to get attention on social media, if you’re not sure where out there your customers are… guess what? You need to go out and get these people yourself. Here are three of my favorite articles (all from the Shopify blog) about how exactly you do that.

Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget

We’re going to look at some of the most clever ways you can get any influencer or journalist’s attention—even in a crowded space—so you can get more traffic and sales for your business.

The Single Best Way to Get Traction for Your Ecommerce Startup

If you are brand new to running an ecommerce business and think that “doing light SEO, social, or ads” is going to be a path to overnight success… stop what you are doing and read this closely.

How Two Friends Turned Up The Heat and Sold $170k Worth of Spicy Honey in 10 Months

Our first efforts included emailing our personal contact lists and posting to our personal Facebook pages (asking for feedback is much easier than asking for sales) which led to our first $1,000 in sales.

Knowing that press begets press, we made a list of potential press targets and our possible connections to these targets, and then Casey aggressively pursued any and every lead.

RIGHT? This is good stuff. It makes me despair when I see people with a great product getting no attention. Each of these articles point out that you really need to go out there and get attention yourself. You can’t just set up shop in your living room (like my first grader did earlier this year) and expect a stream of customers knocking down your door. It sounds ridiculous, right? But that is what I see so many people doing, and wondering why it’s not working. Go out and get that press you need!

What daring things are you planning for your business next? Hiring an employee? Going to your first trade show? Investing in a custom website? Pitching your products to bloggers?

These are things that should be a matter of course for a healthy business. If any of them make you feel timid, I hope you’ll get out there and make things happen for your biz in 2017!

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