Vesselry

vesselry logo and branding for a pottery business

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Secondary Logo
  • Quick Brand Guide
  • Pattern Design

Print:

  • Business Cards
  • Business Stationary
  • Care Instructions

Copywriting:

  • Business Name

Nona's Problem

Ceramic artist Nona Kelhofer had maintained a studio practice for over 35 years. While her work was refined to a professional quality, she had never taken the leap to turn what she considered to be her part-time hobby into a business. In order to get to the next level, she needed a business name, logo, and branding. As a ceramic artist, she faced a specific challenge in that her business required a name and a logo that would look good as a mark stamped on the base of her pottery. Nona spent some time on her own trying to distill the essence of her practice into a name and mark that felt right, but found the process of working outside of her comfort zone on a business naming and logo project to be stressful.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Secondary Logo
  • Quick Brand Guide
  • Pattern Design

Print:

  • Business Cards
  • Business Stationary
  • Care Instructions

Copywriting:

  • Business Name

Our Solutions

Unlike most ceramic artists and potters, Nona crafts each piece she creates by hand, without the use of a wheel or mold. She wanted her business name to reflect this slow, ancient practice.

Once we arrived at a business name that felt right, Jess took over the logo design and branding process. For the logo, she incorporated the shape of a vessel with a natural element, making use of negative space for a mark that would “pop” from the base of a piece of ceramic work. Like the name “Vesselry,” the mark feels both ancient and modern, giving it a timeless feel, and the simplicity reflects Nona’s minimal aesthetic. The style guide Jess created is a continuation of the minimal aesthetic, incorporating organic colors, textures and shapes that match the brand’s handcrafted appeal.

What Our Client Had to Say

I’m so inspired by how well you captured everything! You have designed the perfect logo for my brand and I love how you are translating it into the brand identity. I’ve so enjoyed working with you and remain in awe of your abilities, from the name Vesselry on through to your insights for the website copy. So glad you are sharing your gifts with the world. They have helped me feel more confident in sharing mine!

Logo

vesselry logo for a pottery business

Vesselry logo design by Jess Levitz

Secondary Logo

vesselry secondary logo for pottery business

Design by Jess Levitz

Quick Brand Guide

brand style guide for pottery business

Design by Jess Levitz

Pattern Design

vesselry identity design for pottery business

Illustration by Jess Levitz

Business Cards

vesselry business card design pottery business

Vesselry print design by Jess Levitz

Business Stationary

business stationary design pottery business

Vesselry print design by Jess Levitz

Care Instructions

care instruction card print design pottery business

Vesselry print design by Jess Levitz

Business Name

We started the business naming project by gathering as much information about Nona’s process as possible. We also learned about Nona’s artistic influences and the businesses that inspire her. As we do with all our business naming projects, we asked what types of business names felt right to her. Was she looking for something that captured the essence of her brand, but wasn’t necessarily descriptive? Or was she looking for something more straightforward and tangible?

With every naming project we look for business names with available copyrights, domain, and social media handles.

Natalia presented two rounds of business name ideas, with a short list of names and the thought process behind it for each. After considering each list carefully, Nona really grabbed on to the name Vesselry, which she felt was both timeless and reflective of her process.

Building your business online is a huge job. Stop struggling with it yourself!

Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.

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