Sugar Paper

The Challenge

Sugar Paper is a stationery shop, making beautiful things for thoughtful people. They had two locations in Los Angeles, but their website had never quite been treated like the flagship store of their online presence. It was time to change that. They wanted to embrace UI, rethink the navigation, recognize loyalty, and make shopping joyful.

Our Approach

We identified opportunities to improve site organization, navigation, and storytelling to transform their site into one that is more intuitive and easy to shop. Drawing inspiration from the handmade nature of their products, we brought in thoughtful analog details to create a polished yet warm look and feel. We have been providing ongoing support since 2018.

Mobile homepage design - custom Shopify site for stationery designers Sugar Paper — Mobile homepage design.

96%

conversion rate increase

157%

increase in revenue from email

Product page design - custom Shopify website for stationery company Sugar Paper — Item page design.

When we checked in 6 months after the launch of the new website, the results were amazing! The conversion rate, revenue, and revenue per user had all increased significantly with the launch of their new Shopify website.

Sugar Paper now has a notably high conversion rate for such a high-traffic website, with return visitors and email subscribers converting very well. Traffic from mobile devices is now converting at a much higher rate than it was on their previous website.

Blog page design on a custom Shopify site for stationery designers Sugar Paper — Blog page design.

Website redesigns can be daunting. Aeolidia took the pain out of this process by clearly defining the process and creating a team of specialized professionals who took a great amount of care into building a strategic plan for the site functionality, the design, and customer experience. We’re beyond thankful for the results.