Sticky Hugs

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Sticky Hugs logo and brand identity project by Aeolidia

Aeolidia to the rescue!

The Dream Team

What We Delivered

Identity:

  • Logo
  • Alternate logo
  • Alternate logo
  • Quick Brand Guide
  • Product icons

Print:

  • Business Stationery

Jacqueline's Project

Jacqueline Bak came to us for help creating the perfect brand for her personalized waterproof sticker and name label company. Because of the nature of her product—stylish, fun labels available in a combination of colors, fonts and designs—we knew nailing her company’s visual identity was a critical part of her business strategy.  Jacqueline’s goal was to have her product stand out due to its high quality and design, a tone that would have to transcend throughout the packaging as well. She told us:

Our goal is to create label products that are classic, simple, stylish, modern, contemporary, cute and fun, and the company logo, website, and product packaging should project that feel.

Aeolidia to the rescue!

The Dream Team

What We Delivered

Identity:

  • Logo
  • Alternate logo
  • Alternate logo
  • Quick Brand Guide
  • Product icons

Print:

  • Business Stationery

Our Solutions

To start, Melanie got to work on logo concepts. Using symbols and elements that represent the whimsical, unique (and of course, sticky) personality of the brand, she presented Jacqueline with type and logo ideas inspired by wood, an octopus, and a frog. Almost immediately, the octopus artwork became the clear winner.

I think it can represent our brand and labels very well – stickiness and waterproof.  With a cute smiley face and sweet colors, this icon can be very cute and fun, having the ‘smile factor’ that we’re looking for.

With the full brand identity, graphics for the product itself, and cohesive product packaging, Jacqueline is all set to debut her new product.

What Our Client Had to Say

I am so happy that we have the logos now.  The logos look amazing and absolutely adorable.  I smile every time I look at the octopus!

Logo

The Sticky Hugs logo is a happy octopus, ready to hug you

The Sticky Hugs logo is a happy octopus, ready to hug you

Sticky Hugs logo design by Melanie Burk

Alternate logo

Sticky Hugs logo and brand identity project by Aeolidia

Design by Melanie Burk

Alternate logo

Sticky Hugs logo and brand identity project by Aeolidia

Design by Melanie Burk

Quick Brand Guide

Sticky Hugs logo and brand identity project by Aeolidia

Design by Melanie Burk

Product icons

Sticky Hugs product icons

Illustration by Melanie Burk

Business Stationery

Sticky Hugs logo and brand identity project by Aeolidia

Sticky Hugs print design by Melanie Burk

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