Robert Mahar

robert-mahar.com

Read about this project on our blog

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Text logo
  • Logo graphic
  • Quick Brand Guide

Website:

  • Home Page
  • About page
  • Blog

Client's Problem

I have been producing and designing DIY-centric web video content since October 2011. I have also been presenting project tutorials on camera since February 2013. All of my video related work has been under the umbrella of a digital entertainment company in Santa Monica – they web video content I have produced and created has been for/and uploaded to their YouTube channel. I am now working with them to create my own YouTube channel – which will allow me to produce, shoot, present projects on camera and edit my own videos on a weekly basis. While my video content will be uploaded to the YouTube platform I need an auxiliary web home – a professional home base that gives viewers an alternative place to view my videos (YouTube embeddable), find written project instructions and read my blog. I also want the new site to serve as a place for potential employers and investors to see my work and learn more about me.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Text logo
  • Logo graphic
  • Quick Brand Guide

Website:

  • Home Page
  • About page
  • Blog

Our Solutions

Mariah designed a logo with clarity and thoughtful restraint, to match Robert’s sensibilities and style. She handed the new brand identity off to Lauren, who artfully extended it to a website that she describes below:

Hi Robert! Yay—I have been having SO much fun with this lean, clean concept. Super excited to share with you!! You gave some great inspiration sites and keywords for me to reference. Here’s what I kept in mind while designing:

  • modern and clean in functionality
  • almost spartan and understated in design/appearance
  • simple black and white or possibly dark grey and white
  • cohesive hub for online work—aid in building a cohesive brand

About the website, Robert told me:

While one of the primary functions of the site is to feature and promote my video tutorials and my YouTube channel I also wanted it to serve as a hub for information about upcoming in-person workshops (which I feature on the blog) and a place to see all of my recent social media activity – Lauren and Shoshanna did a great job melding all of these in a cohesive fashion. I’ve had a really warm response from my viewers/followers in response to the site.

What Our Client Had to Say

I’ve worked with Aeolidia since 2005 and this is the 3rd site I’ve built with them – needless to say, I am a very happy repeat customer. What keeps me coming back is their high level of professionalism, their ability to identify project goals, map out a plan of action and ultimately deliver a great product on schedule. My previous sites focused on kid-centric content, and I wanted this new portfolio site to retain a certain level of that playfulness but in a grown-up way that potential employers and collaborators would embrace. Mariah bridged this gap beautifully with my new logo and branding, and Lauren and Shoshana made certain that the structure and functionality of the site worked in harmony with this. I honestly couldn’t be more pleased with my Aeolidia experience.

Logo

Robert Mahar logo design by Mariah DeMarco

Text logo

Design by Mariah DeMarco

Logo graphic

Design by Mariah DeMarco

Quick Brand Guide

Design by Mariah DeMarco

Home Page

About page

Robert Mahar site page design by Lauren Hardage

Blog

Robert Mahar site page design by Lauren Hardage

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