Puzzle Patterns

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate logos
  • Logo icon
  • Quick brand guide
  • Icons
  • Patterns

Print:

  • Business cards
  • Business cards
  • Post cards
  • Sewing template

Aimee's Problem

As she prepared to launch an online clothing pattern business, Aimee came to us looking for a new brand identity system. She was looking for a design that combined a retro quirky feel with a minimalist aesthetic that would appeal to an audience of cool moms that want to make heirloom quality clothing for their children, but with a hip modern twist.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate logos
  • Logo icon
  • Quick brand guide
  • Icons
  • Patterns

Print:

  • Business cards
  • Business cards
  • Post cards
  • Sewing template

Our Solutions

When designing this logo we were especially inspired by Aimee’s love for Scandinavian design, and while researching we kept coming back to the image of retro Scandinavian folk art flowers. They are so graphic and fun, but with a minimal amount of lines and detail. Inspired by Aimee’s business to sell clothing patterns, we worked to incorporate scissors (a necessary tool for sewing and pattern cutting!) and pins into a scandi flower design. We also liked how the flower designs are made up of lots of different parts that can be shuffled around to create new and different types of flower designs—much like Aimee’s concept for her products! In addition, the line-art style of the icon also mimics the design of clothing patterns.

We paired the flower icon with a simple lowercase serif type that has a retro fun flair with the loopy “t’s”. The overall combination hints at a vintage aesthetic but with a clean and contemporary twist.

What Our Client Had to Say

This is beautiful and the design is so simple and clear but I keep looking at it and seeing more and finding more to love. I am so pleased, I can’t wait to see how everything ties together from here, fabulous work!

Logo

Puzzle Patterns logo design for a maker of clothing patterns.

Puzzle Patterns logo design by Jess Levitz

Alternate logos

Puzzle Patterns logo design for a maker of clothing patterns.

Design by Jess Levitz

Logo icon

Design by Jess Levitz

Quick brand guide

Puzzle Patterns logo and brand identity design for a maker of clothing patterns.

Design by Jess Levitz

Icons

Puzzle Patterns custom illustration for a maker of clothing patterns.

Illustration by Jess Levitz

Patterns

Puzzle Patterns logo and brand identity design for a maker of clothing patterns.

Illustration by Jess Levitz

Business cards

Puzzle Patterns business card design for a maker of clothing patterns.

Puzzle Patterns print design by Jess Levitz

Business cards

Puzzle Patterns business card design for a maker of clothing patterns.

Puzzle Patterns print design by Jess Levitz

Post cards

Puzzle Patterns logo and brand identity design for a maker of clothing patterns.

Puzzle Patterns print design by Jess Levitz

Sewing template

Puzzle Patterns print design by Jess Levitz

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