Paula & Waffle

Paula & Waffle logo and brand identity

Aeolidia to the rescue!

The Dream Team

What We Delivered

Identity:

  • Logo
  • Quick Brand Guide
  • Social media
  • Pattern design

Paula's Project

Paula & Waffle is a stationery company, specializing in colorful, smart illustrations. Paula told us:

My starting goal in March was to create cards that are witty and whimsical. After the first 20 or so cards, I’ve realized that while wit will always be an important part of our designs, I want to shift a little and emphasize “sweetness” as a bigger part of our aesthetic. In addition to going back and rethinking some of the existing designs, I want to make sure that our logo conveys a more polished look, and I would like for customers to think of these keywords: sweet, witty, whimsical, adorable, meaningful, polished.

Aeolidia to the rescue!

The Dream Team

What We Delivered

Identity:

  • Logo
  • Quick Brand Guide
  • Social media
  • Pattern design

Our Solutions

For Paula and Waffle we wanted to create a fresh, friendly and warm logo. Waffle is the name of Paula’s havanese dog and Paula was sure that he should be part of the logo. Judy had the chance to make a modern and playful identity.

As Paula had a fairly clear idea of ​​what she wanted, Judy focused on the style, the patterns, and the right choice of fonts and colors.

The final result is an elegant and modern version of Waffle, the dog. The sans-serif typeface gives a soft, sweet, and elegant look.

How do we feel when someone sends us a greeting card with an awesome illustration and a perfectly sweet message? That was the challenge; create the sweetest logo to give the same inspiration and love that we get when we receive a greeting card…

What Our Client Had to Say

Thank you very, very much for all your work and patience on this project and logo! I love the final logo and all of the branding aspects and am very happy to begin using them!

Logo

Paula & Waffle logo and brand identity

Paula & Waffle logo design by Judy Kaufmann

Quick Brand Guide

Paula & Waffle logo and brand identity

Design by Judy Kaufmann

Social media

Paula & Waffle logo and brand identity

Design by Judy Kaufmann

Pattern design

Paula & Waffle logo and brand identity

Illustration by Judy Kaufmann

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