Patti Clancy

Read about this project on our blog

Patti Clancy logo project by Aeolidia

Aeolidia to the rescue!

The Dream Team

What We Delivered

Identity:

  • Logo
  • Secondary Logo
  • Quick Brand Guide

Patti's Project

Patti combines fine art skills with her faux finishing training, to create paintings with gorgeous texture. With over 35 years of experience working as an artist, Patti came to us when she was ready to build a strong brand identity for her new line of work – 50 state birds.

It took her some time to get to know us well enough to trust us with her business. She told us:

I’ve been following your newsletter since last May, it’s what convinced me that your team would be a great fit for me.

Admittedly, I took a long time to start responding. I wanted to be sure I could trust that Aeolidia would invest the time and effort to go deep with me, and help me build a beautiful e-commerce website, unique to my product. I know that sounds cynical, but experience has taught me that great copywriting in a newsletter does not always equate to great service once a client buys in. And your newsletter copywriting was so terrific that your company seemed too good to be true!

I spent a lot of time researching your actual work – your e-commerce websites, and finally felt comfortable that I would get the kind of support and expertise I needed to create the caliber of website I desired. Your work is stellar, and so far, I’m finding that your team’s work ethic is, as well.

It’s already a relief to know that I am working with such creative professionals who will keep this project moving efficiently forward. I am very happy to be on board!

Aeolidia to the rescue!

The Dream Team

What We Delivered

Identity:

  • Logo
  • Secondary Logo
  • Quick Brand Guide

Our Solutions

For Patti Clancy’s logo we wanted to create something that represented her work and style as a painter, while also branding her as a strong and sophisticated artist. The bird was an obvious choice for her icon–something that Patti identified with and the subject of many of her paintings, but we turned it into an iconic bird that would be memorable and symbolic. The bird is strong yet graceful, professional but still fun—perfectly representative of Patti’s style and work. It is a strong logo that stands alone, but also looks gorgeous next to her beautiful paintings. A perfect fit for this fabulous artist!

What Our Client Had to Say

I am feeling more professional by the minute.

Seeing what you did with the greeting card shows me that I can now put any message on any banner of any bird. It opens up a whole new variety of products and price points for my art. That is powerful!

I’m even getting excited about doing a newsletter (which was something I thought I would dread)

I just love how everything got winnowed down over the past two months to a logo design and branding of such simplicity. It was painful, but just like childbirth . . . so worth it!

Once again, thank you, thank you, thank you, for my beautiful new baby, Melanie!

xo Patti

Logo

Patti Clancy logo project

Patti Clancy logo design by Melanie Burk

Secondary Logo

Patti Clancy secondary logo

Design by Melanie Burk

Quick Brand Guide

Design by Melanie Burk

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