Nora Gray

nora-gray.com

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Secondary Logo
  • Quick Brand

Website:

  • Home Page
  • Collection Page
  • Item Page
  • About Page

Copywriting:

  • About Page

Staci's Project

Staci contacted us earlier this year, when it was time to create a new website for Nora Gray which represents the business and makes it easy for customers to shop online. She told us:

I began the business by selling on Etsy and using social media such as FB & Instagram. I also attended craft shows. A brick and mortar shop became available in my small town of Berne, IN and I jumped on it. Knowing that my personal line would not fill the store, I decided to open an American Made Boutique. Ideally, I would like my site to be organized for selling my items top priority and explaining my company and what we’re all about.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Secondary Logo
  • Quick Brand

Website:

  • Home Page
  • Collection Page
  • Item Page
  • About Page

Copywriting:

  • About Page

Our Solutions

Natalia began by writing new copy for the home page and about page of the new site, ensuring that customers will understand Nora Gray as soon as they land on the website.

Sarah began by creating a brand identity for the existing Nora Gray logo. It’s important that a brand include fonts, colors, textures and graphics which can be used both online and on print materials. Working to create a vintage Americana identity for the shop, Sarah then created a website design for Nora Gray, using beautiful borders and a woodgrain texture in the background which lends a clean, vintage feel to the website design.

 

What Our Client Had to Say

Aeolidia = Creative Geniuses! I truly loved every step of this experience because it felt like I was working with a team that understood me. For us creative folk, we all know this isn’t always an easy task. Sarah took on the task of being my designer, and built my brand around an already existing logo. She was so easy-going, listened well, and created my Nora Gray masterpiece! I highly recommend Aeolidia, even if it’s for a small task. They’re not just a design team, but awesome friends! Thanks for all you did for me!

Logo

Brand details added to client's existing logo

Secondary Logo

Alternative logo, based on client's existing logo

Quick Brand

Quick brand guide, which began with our client's existing logo

Illustration by Sarah Enid Connor

Home Page

Nora Gray home page design by Sarah Enid Connor

Collection Page

Nora Gray site page design by Sarah Enid Connor

Item Page

Nora Gray site page design by Sarah Enid Connor

About Page

Nora Gray site page design by Sarah Enid Connor

About Page

We are a trio of thrifters, bargain hunters, salvagers, trendsetters, and free spirits who are happiest when we’re busy creating something. Nora Gray is a place where all the things we love come together: our eponymous line of baby blankets, moccasins and infinity scarves, our custom-built furniture pieces, and a bevy of women and children’s clothing and gift items. Everything we feature is made in theUSA by us or by fellow artisans and makers.

All-American with a vintage modern chime, our shop is located in Berne, IN, in a small 19th century building that we restored to its original wood-plank, brick-walled glory. Of course, we couldn’t resist adding our own personal touches—an aqua colored ceiling, iron pipe display racks and farmhouse lights give the space a certain charm. All the furniture pieces we carry are handpainted using specialty paints like Junk Gypsy and Miss Mustard Seed Milk Paint, available at the shop. And because creativity is like popcorn (better shared) we hold regular workshops where you can learn how to use them on your own projects.

If you’re a fan of rustic-chic decor, locally handmade goods, and gifts that tickle your whimsies, we have a feeling we’re going to get along just fine. Browse our online store or pop into the boutique to say hello. The three of us can’t wait to meet you.

Building your business online is a huge job. Stop struggling with it yourself!

Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.

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