Mouse Loves Pig

Brand identity design for a handmade toy brand

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate logo
  • Quick brand guide
  • Characters
  • Patterns

Print:

  • Business cards
  • Postcards

Packaging:

  • Hang tags
  • Sticker design

Ruth's Problem

I need a new name for the retail side of my toy business. I’m growing, expanding, outsourcing, and while I love the name Handmade Happiness by Ruth, I recognize that it could be a misleading name for a toy made in a small batch manufacturing facility instead of in my home studio. The toys need to grow up.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate logo
  • Quick brand guide
  • Characters
  • Patterns

Print:

  • Business cards
  • Postcards

Packaging:

  • Hang tags
  • Sticker design

Our Solutions

We began by brainstorming a business name with Ruth. We landed on Mouse Loves Pig, a nod to a beloved toy and story character in Ruth’s Family. From there, it was a joy to develop a brand that suits her creative, lively, and joyful business.

What Our Client Had to Say

I am in full elf mode right now, making toys and selling out (yay!) and looking forward to how much this new rebrand is going to grow the business in the coming year.  Everyone with whom I have shared the name change and the new branding in the past few weeks has laughed, smiled, and generally become more joyful and more filled with childlike wonder.  EXACTLY the response I was hoping for.

Logo

Logo design for a children's toy business

Mouse Loves Pig logo design by Jess Levitz

Branding Solutions

Jess was inspired to create hand-drawn lettering that alluded to a “mouse and pig” without actually showing drawings of them. She created a script that incorporates this joyful looped “M” that resembles mouse ears and the adorable curly “G” that looks like a pig tail! It is whimsical and fun but the script is polished and bold.

This updated logo is a natural evolution for Ruth’s brand. It pays homage to her joyful handmade style but will grow with her as she continues to develop her business.

Alternate logo

Alternate logo design for a toy company

Design by Jess Levitz

Quick brand guide

Brand identity design for a toy business

Design by Jess Levitz

Characters

Character illustration for a toy business logo

Illustration by Jess Levitz

Patterns

Pattern design for a handmade toy company

Illustration by Jess Levitz

Business cards

Business card design for a handmade toy brand

Mouse Loves Pig print design by Jess Levitz

Postcards

Postcard design for a toy company

Mouse Loves Pig print design by Jess Levitz

Hang tags

Hang tag design for a toy brand

Package Design by Jess Levitz

Sticker design

Sticker design for a toy company

Package Design by Jess Levitz

Building your business online is a huge job. Stop struggling with it yourself!

Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.

Talk to Us