Mouse in the House

mithshop.com

Aeolidia to the rescue!

What We Delivered

Identity:

  • Brand Colors and Typography

Website:

  • Home Page
  • Mobile Home Page
  • Item Page
  • Makers Page

Copywriting:

  • Item Descriptions

Ashley's Problem

Ashley’s business launched at the end of August, 2016. She started out using a pre-existing Shopify template, but immediately felt like her business had outgrown it.

“Our biggest challenge is that we need more products and a broader line of our own inventory,” Ashley said. “We want to find a way to give our own brand its place in the spotlight, while also building a community of other like-minded brands that we carry as a retailer. We hope to become a one-stop shop for those who are seeking children’s products with a social impact.”

She knew that in order to reach her 2017 business goals, she needed a custom website design.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Brand Colors and Typography

Website:

  • Home Page
  • Mobile Home Page
  • Item Page
  • Makers Page

Copywriting:

  • Item Descriptions

Our Solutions

We worked with the Mouse in the House team to redesign their website to better showcase their ethically handcrafted products and speak to their target audience. We created a shop design that was polished and minimal, but also felt warm, featuring a nature-inspired color palette, fresh typefaces, and plenty of white space to let the products, photography, and story take center stage.

Along with the website redesign, we created a guideline for fonts and colors that the MITH team could use on the website and beyond to establish a cohesive brand look and feel. Overall, we’re thrilled with the transformation and look forward to watching Mouse in the House grow to new heights!

What Our Client Had to Say

I think this works well on so many levels! It is such a nice balance of storytelling and images and plenty of opportunities to shop sprinkled throughout. The shopping element is definitely there without feeling pushy… it just feels natural and I really appreciate that. I also really love how the color palette is playing out in this—so fun to see! Still swooning over the type…

I love how friendly it is from a mobile experience. The navigation is clear and things just seem to flow so well. I really like the direction this is headed.

Brand Colors and Typography

Often, a client will come to us with a perfect logo, but no further brand identity details. We always step in and create those, before moving on to the website design.

Drawing inspiration from Mouse in the House’s naturally dyed products, Do-Hee on our team selected a warm, nature-inspired color palette. These colors complement the products and evoke a sense of “slow fashion.” This palette is appropriate for a children’s line without being overly saccharine and appeals to a discerning audience.

This color palette also adapts well seasonally. In the fall, Mouse in the House can lean on the darker side of the palette for digital marketing materials, like emails. In the spring and summer, the team can use colors like Mist and Rose.

Brand Colors and Typography

Design by Do-Hee Kim

Home Page

Mouse in the House custom Shopify website design home page by Aeolidia

Mouse in the House home page design by Do-Hee Kim

Website Solutions

By looking at Shopify analytics, we knew that the majority of Mouse in the House’s customers were accessing the shop on their mobile phones, so we took a mobile-first design approach with this project. So many e-commerce customers now access websites through Instagram, and Mouse in the House was no exception, so we made sure the mobile browsing experience was beautiful and seamless. We also knew that the stories behind Mouse in the House and its products had to take center stage, so we designed space for copy that would give each item context, as well as pages specifically designed to tell brand and maker stories.

Mobile Home Page

custom Shopify mobile home page design by Aeolidia for Mouse in the House

Mouse in the House site page design by Do-Hee Kim

Item Page

Mouse in the House site page design by Do-Hee Kim

Makers Page

Mouse in the House custom Shopify website design meet the makers page

Mouse in the House site page design by Do-Hee Kim

Item Descriptions

1. FOREST FERN SWEATER IN DUSK

Ferns and fiddleheads twirl and dance their way up from the forest floor. Keep them warm and capture their adventurous spirits with this cozy Merino-wool sweater that is hand-knitted by women in Nepal and hand-embroidered with Peruvian Highland wool. Wooden buttons made from the allo plant of Nepal’s mountain regions give a timeless, heirloom-quality touch.

  • A Mouse In the House Original.
  • Made with natural materials.
  • Ethically-made: provides an above-average wage for the women who make it.
  • Socially-responsible:  5% of sales are directly reinvested into the communities this item comes from.

This item is running small. Please consider sizing up for this particular style.

Color details: Dusk is a dusty rose color with slight variegated tones throughout. If you would like to see a sample prior to making your purchase, please submit a request with your mailing address through our Contact page and we would be happy to send you a small sample of each color from our collection free of charge.

2. DESERT BOOTIE BABY SHOES IN EGGPLANT

A classic, adorable look for baby’s special first steps and beyond, designed by Birds of Nature. Accented with a sweet and charming fringe, these booties are soft-soled and lined with a padded innersole to keep little feet comfortable. They are hand-made in Portugal with hand-picked, 100% Portuguese leather, and manufactured under fair working conditions.

  • Size 17 and 18 are made with a suede sole.
  • Size 20 and 21/5 are made with a 100% natural flexible crepe sole.
  • Ethically-made
  • Socially-responsible
  • Made with natural materials

3. HAND-WOVEN MOSES BABY BASKET

Sweet dreams, precious cargo. Plum & Sparrow’s signature Moses Baskets are made from elephant grass that is harvest by hand, then sanitized and woven by artisans across villages in Africa. The weavers have passed down their skills and traditions to family for generations, and because they’re given creative freedom to weave the colors and patterns that inspire them, each basket is truly a unique work of art.

  • includes mattress pad insert, waterproof cotton sheet cover, made in the USA
  • pad is covered with waterproof,  CPSIA-certified, Eco-PUL material
  • no fire retardants, chemicals, or gassing of any kind are used
  • Fair Trade
  • Ethically-made
  • Made with natural materials.

4. ENCHANTED FOREST REVERSIBLE CHILDREN’S DUVET SET

Bedtime stories take on a whole new meaning with this woodland-inspired duvet set made by Forivor. Made with super soft organic cotton, the duvet is reversible, revealing a Dayland side full of wildlife, and a nighttime side where the forest transforms into a land of mythical creatures. A set of 16 cards tells of their magical powers and cues children to make up their own tales of adventure.

Measurements
Duvet Cover: 140 X 200cm
Pillowslip: 50 X 75cm
Machine washable.

  • Made with natural materials – rain-fed organic cotton sourced from small landholders
  • Character cards are printed using sustainable and eco-friendly methods

5. ENCORE! SOLID BEECH WOOD VEGGIE GARDEN

Eco-friendly living inspires even the youngest of imaginations to play make-believe in a world where bunnies tend to their garden and collect rainwater for their carrots and flowers. Made by the French brand Encore! this flourishing veggie garden is made with solid beech from responsibly managed FSC European forests. The littlest of details—from the organic cotton bag the set comes in to the water-based paints, glues, and garnishes—are thoughtfully minded.

Set  includes:
3 carrots, 3 salads, 3 flowers, a small garden shovel, a watering can, a rainwater tank and a small basket.

  • items are delivered in an organic cotton bag.
  • Big house dimensions: Length 60 cm x width 25 cm x height 34 cm; Weight : 12 kg
  • Bunnies are not included
  • Socially-responsible
  • Made with natural materials

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