Mafu

mafu.life

Mafu skincare logo, packaging design, and product photography by Aeolidia

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate logo
  • Quick brand guide
  • Business stationery

Website:

  • Home Page
  • Collections page
  • Item page
  • About page
  • Blog

Photography:

  • Styled hero shot
  • Styled hero shot

Print:

  • Product label

Copywriting:

  • Home page
  • About page
  • Product descriptions

Client's Problem

Bonnie’s business style is casual, pretty, and fun. She believes in celebrating all that is Good, Beautiful, and True. She welcomes her customers with tea or coffee — they are her guests after all — and all of her classes include delicious meals, pretty flowers, and an ambience that says, “Welcome! You are Special!”

How does one incorporate that feeling into a brand identity and custom website, you ask?

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate logo
  • Quick brand guide
  • Business stationery

Website:

  • Home Page
  • Collections page
  • Item page
  • About page
  • Blog

Photography:

  • Styled hero shot
  • Styled hero shot

Print:

  • Product label

Copywriting:

  • Home page
  • About page
  • Product descriptions

Our Solutions

The logo design features solid, classic typography, paired with a whimsical hand-drawn illustration. It reflects Mafu’s trusted, tried and true handmade botanicals and the friendly services that Bonnie provides in her own home. The primary mark includes an “est.” date, which establishes the business’s longevity and experience. The macrons (little lines over the vowels) and dictionary inspired pronunciation tag are fun and helpful visual cues. The thin, delicate lines in the leaf drawing adds contrast to the bolder type. The alternate marks feature a version of the logo with the “goodness & beauty” tag line, along with the word mark alone and an M monogram.

The website design expands on the modern botanical branding we established, while telling the story of Mafu, showcasing Bonnie’s wonderful products, and inspiring her customers (new and trusted alike) to make a purchase. The slightly darker, muted tones of the branding colors add legibility, while illustrations and a new handwritten font, bring softness and warmth to the site.

What Our Client Had to Say

My experience working with the Aeolidia team surpassed all my expectations, partially because there was SO much I did not know, and mostly because of their commitment to excellence in their work. I would recommend this company to anyone desiring to take their business to that next level of polish, beauty, and excellence. Thank you Aeolidia team–you are awesome!

Logo

Logo and brand identity for Mafu, maker of botanical health and skincare products.

Mafu logo design by Christine Castro Hughes

Alternate logo

Logo and brand identity for Mafu, maker of botanical health and skincare products.

Design by Christine Castro Hughes

Quick brand guide

Logo and brand identity for Mafu, maker of botanical health and skincare products.

Design by Christine Castro Hughes

Business stationery

Logo and brand identity for Mafu, maker of botanical health and skincare products.

Design by Christine Castro Hughes

Home Page

Custom website design for Mafu, maker of botanical health and skincare products.

Mafu home page design by Christine Castro Hughes

Collections page

Custom website design for Mafu, maker of botanical health and skincare products.

Mafu site page design by Christine Castro Hughes

Item page

Custom website design for Mafu, maker of botanical health and skincare products.

Mafu site page design by Christine Castro Hughes

About page

Custom website design for Mafu, maker of botanical health and skincare products.

Mafu site page design by Christine Castro Hughes

Blog

Custom website design for Mafu, maker of botanical health and skincare products.

Mafu site page design by Christine Castro Hughes

Styled hero shot

Logo and brand identity for Mafu, maker of botanical health and skincare products.

Mafu photograph by Jen Lacey

Styled hero shot

Logo and brand identity for Mafu, maker of botanical health and skincare products.

Mafu photograph by Jen Lacey

Product label

Logo and packaging by Aeolidia for Mafu, maker of botanical health and skincare products.

Logo and packaging by Aeolidia for Mafu, maker of botanical health and skincare products.

Mafu print design by Christine Castro Hughes

Home page

Headline option:
Goodness and Beauty. Made for you.

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Intro/overview text:
Mafu nourishes the mind, body, and spirit with nature’s most blessed gifts. Our plant-based products are intuitively blended to create a gentle, effective and immersive experience for the senses. Fragrance meets harmony and beauty meets goodness in every small batch. They were derived from the seeds of our Creator. They were made for us. Made for you.

About page

From an early age, I loved being surrounded by orchards, gardens, and fresh flowers. I delighted in watching my grandmother transform berries into beautiful, delicious jellies. I was fascinated by the beautiful garden that resulted from planting tiny seeds each spring with my father. My mother would welcome and celebrate visitors with fresh-cut peonies or lilacs at their bedside.

As years went by, both Scripture and science captured my heart and mind. I embraced the message of Genesis—that God had created the plants with seeds in them, and He told us they were “for us.” They were given to us for our good, and for our well-being.
Over the years, my background in Nursing and studies in Natural Therapies have inspired me to explore the connection between the fresh, pure gifts of the earth and how they nurture our mind, body and spirit. My passion is to share this knowledge and help others understand the abundant ways in which essential oils, spices, and
herbs can enrich their lives.

Mafu is the manifestation of these passions, blending the beauty and gentleness of plant extracts and essential oils with mindful intention. From serums to botanical perfumes, each product is made with love and care in small batches, intuitively formulated to bring out its simple, effective gifts of nature.

Product descriptions

1. FACE SERUM:
Your beautiful face deserves moisture and care that will feel good on your skin all day. Our signature serum is a nourishing blend of oils of Rose, Neroli, Helichrysm, and more that gently absorb into skin, leaving it soft and supple. Its light, floral fragrance is a wonder for the senses.

Ingredients: Rose Oil, Neroli Oil, Helichrysum Oil, Lavender Oil, Rose Hip Seed Oil, and Apricot Kernel Oil.

* All Oils are Organic and non-GMO.
Instructions: Gently apply to face and neck in am and pm after cleansing.

2. ORAL CARE:
A beautiful smile is a gift to be treasured. Give yours extra care with this potent blend of invigorating oils like peppermint and cinnamon that helps freshen breath. Gently apply a few drops onto gums and teeth after regular brushing to help cleanse away particles that may cause tartar or plaque buildup.

Ingredients: Clove Oil, Cassia Oil, Cinnamon Oil, Lemon Oil, Peppermint Oil, and Melaleuca Oil in food-grade glycerin.

* All Oils are Organic and non-GMO.

3. Turmeric Capsules:
This potent spice has been known for centuries for its nourishing properties and is embraced today as a holistic agent that enriches the body in a plethora of ways. For centuries, turmeric has been used for its nourishing, enriching properties. Curcumin, a member of the ginger family and found in Turmeric, helps soothe and relieve the senses.

Ingredients: Organic Turmeric. 

4. BEAUTIFUL NO. 3 BODY OIL:
A soothing body oil infused with botanicals to moisturize and nourish
you from head to toe. Imagine gentle scents of blooming fruit blossoms and the
soft freshness of leaves being lifted by the sun’s warmth. Carefully
balanced notes of botanicals combine to form a gentle, earthy
fragranced oil that is light and easily absorbed by the skin, without leaving an oily residue. Pair with Beautiful No. 3 Parfum for lasting fragrance.

Instructions: Apply to dry skin after bathing and allow a few minutes to absorb before dressing.

Ingredients: Chamomile Oil, Bergamot Oil, Neroli Oil, Geranium Oil, Clary Sage Oil, and Lavender Oil in Coconut Oil.

* All Oils are Organic and non-GMO. 

5. SHIELD BLEND:
A proprietary blend of organic, food-grade essential oils that helps clean the air in your home. Diffuse during cold, flu or allergy season to help clear your senses and keep your environment fresh with its gentle, invigorating scent.

Ingredients: Melaleuca Oil, Clove Oil, Eucalyptus Oil, Peppermint Oil, Cinnamon Oil, and Lemon Oil.

* All Oils are Organic and non-GMO.

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