Lovely & Co.

lovelyandcompany.co.uk

Aeolidia to the rescue!

The Dream Team

What We Delivered

Identity:

  • Logo
  • Alternate logo
  • Style guide
  • Web style guide
  • Pattern design

Website:

  • Home Page
  • Category page
  • Category page 2
  • Product page

Extras:

  • Newsletter design

Lucy's Project

Lucy of Lovely & Co. told us:

Our USP is the “vintage and modern” mix that we’re selling. We stock English industrial (19th/early 20th century) alongside mid-century Danish and American. So we do vintage, but not in a Cath Kidston trad/retro way; the look we like is more Scandinavian/Dutch.

The character of the business is small, family run and personal. The nature of the products we sell is that they’re one-offs, so when people come and view, or phone us up, we’re happy to chat and invest some time. We’re not boxing things up and shipping them out in a generic way; all our wares tell a story and the business is individual, intuitive and homegrown.

Aeolidia to the rescue!

The Dream Team

What We Delivered

Identity:

  • Logo
  • Alternate logo
  • Style guide
  • Web style guide
  • Pattern design

Website:

  • Home Page
  • Category page
  • Category page 2
  • Product page

Extras:

  • Newsletter design

Our Solutions

Meg took a look at her inspiration document and found a lot of bold colors with modern, clean design. The new Lovely & Co. logo design is impactful yet maintains a vintage aesthetic, without being too over-the-top cliche with vintage elements.

For the website design, Meg took the personality of the Eames font and translated it into a site design. The shop is clean and intuitive to use, and the category pages, with their “masonry” layout of photos are particularly pleasing to use.

What Our Client Had to Say

After the problems we had with our previous designers, working with Aeolidia on our logo design was a breath of fresh air. Everything was very clear, from the quote to the extremely useful calendar, so we knew exactly where we were throughout. I was also greatly impressed by how promptly Meg responded to my emails – she made me feel like she was prioritising the project at all times and the fact that we were working with time differences didn’t matter. Meg’s manner is highly professional and friendly – she had no problem at all when I didn’t want to go with one round of revisions – which inspired total confidence – and the end result is exactly what we wanted. I am looking forward to working with Aeolidia again on our web design.

Logo

Lovely & Co. logo

Lovely & Co. logo design by Meg Lewis

Alternate logo

Lovely & Co. logo

Design by Meg Lewis

Style guide

Lovely & Co. logo and style guide

Design by Meg Lewis

Web style guide

Lovely & Co. web style guide

Design by Meg Lewis

Pattern design

Lovely & Co. pattern

Illustration by Meg Lewis

Home Page

Lovely & Co. home page design by Meg Lewis

Category page

Lovely & Co. web design

Lovely & Co. site page design by Meg Lewis

Category page 2

Lovely & Co. web design

Lovely & Co. site page design by Meg Lewis

Product page

Lovely & Co. web design

Lovely & Co. site page design by Meg Lewis

Newsletter design

Lovely & Co. web design

Lovely & Co. design by Meg Lewis

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