Louise Little

desertbloomdesigns.com

handmade business logo design example

Aeolidia to the rescue!

The Dream Team

What We Delivered

Identity:

  • Logo
  • Logo Seal
  • Alternate Logo
  • Thumbnail
  • Style Guide

Print:

  • Business Card
  • Insert Card
  • Email Template

Louise's Problem

Louise Little started out as a glass artist, making and selling glass beads. After being in business a while, she began taking metals and design classes, and her look evolved as she honed her skill set.

By using metal and glass in her designs, her jewelry became more contemporary, high-end and abstract. But Louise realized her branding did not match her new jewelry style.

“I want people to see edgy contemporary jewelry and the influence of the desert. I want them to see jewelry that will make them feel special and help them to make an impression. I am not ordinary,” Louise said.

Aeolidia to the rescue!

The Dream Team

What We Delivered

Identity:

  • Logo
  • Logo Seal
  • Alternate Logo
  • Thumbnail
  • Style Guide

Print:

  • Business Card
  • Insert Card
  • Email Template

Our Solutions

We were inspired to create a strong yet minimal mark that paid homage to the diamond shape Louise has used for 20 years. Our designer, Jess, worked to create something contemporary with a nod to ancient desert symbolism. She explored many directions and ideas, landing finally on this perfect marriage of edgy minimalism and southwestern style.

The mark began when Jess was experimenting with crossing two “L”s, inspired by Louise’s initials. That design evolved into a striking mark that will be a great next step for the more sophisticated brand Louise wants to present to the world.

Jess used Louise’s Pinterest board for color palette inspiration. She kept things organic and rustic-toned, adding in some pops of color to be used in moderation. The rusty orange and turquoise colors were inspired by traditional Southwest desert colors, which adds a subtle appeal for Louise’s target demographic.

What Our Client Had to Say

I have always realized it was important to show consistency in my branding, and I thought I could do it myself, but it never came together. Committing time with Aeolidia forced me to focus on my brand and what I wanted to say to the world. Aeolidia made it happen. I think the new logo appeals to my target client as it is refined but has the feel of Southwest. That is exactly what I was going for.

Logo

handmade business logo design example

Louise Little logo design by Jess Levitz

Logo Seal

handmade business logo design example seal

Design by Jess Levitz

Alternate Logo

handmade business logo design example alternate

Design by Jess Levitz

Thumbnail

handmade business logo design thumbnail example

Design by Jess Levitz

Style Guide

handmade business branding example aeolidia style guide

Design by Jess Levitz

Business Card

Louise Little print design by Jess Levitz

Insert Card

Louise Little print design by Jess Levitz

Email Template

Louise Little print design by Jess Levitz

Building your business online is a huge job. Stop struggling with it yourself!

Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.

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