Living Well Spending Less

livingwellshop.co

Ecommerce site for a planner business

Aeolidia to the rescue!

What We Delivered

Website:

  • Home Page
  • Product page
  • Collection page
  • Giving Back page
  • Blog design

Photography:

  • Hero shot
  • Pinterest-friendly
  • Pinterest-friendly
  • Pinterest-friendly
  • Pinterest-friendly

Copywriting:

  • About page
  • Home page welcome

Client's Problem

As Ruth’s popular blog grew, her business evolved as well, first with writing books, then with developing an online course for bloggers, and then with creating the Living Well Planner and opening the Living Well Shop.
She saw room for improvement in terms of look and functionality on her online shop, and wanted to see a beautiful Shopify site and sales page that reflects just how awesome their planner really is.

Aeolidia to the rescue!

What We Delivered

Website:

  • Home Page
  • Product page
  • Collection page
  • Giving Back page
  • Blog design

Photography:

  • Hero shot
  • Pinterest-friendly
  • Pinterest-friendly
  • Pinterest-friendly
  • Pinterest-friendly

Copywriting:

  • About page
  • Home page welcome

Our Solutions

Ruth and the Living Well Spending Less team came to us for a website makeover to create a unified experience across their high-traffic blog and product shop living on two separate platforms. Our goal was to create a consistent, seamless, and branded experience, whether readers were dropping in to find cooking tips or on the site to get their hands on the beautiful Living Well planner.

First and foremost, we created a single navigation that allows visitors to easily navigate between content and shopping as well as a single homepage that allowed visitors to further navigate either into the content on the blog or to shop products.

Visually, we took inspiration from the bright, fun, and colorful physical products already a part of the brand and created a fresh and consistent look for both the Shopify portion of the site and the WordPress blog. The punchy colors in combination with bold sans serif type create a warm and inviting place where women can find solutions for their lives. Overall, we designed a site that improved navigation and shopability, all the while showcasing all that Living Well Spending Less has to offer.

Home Page

Planner home page design

Living Well Spending Less home page design by Do-Hee Kim

Product page

Shopify product page design

Living Well Spending Less site page design by Do-Hee Kim

Collection page

Shopify collection page design

Living Well Spending Less site page design by Do-Hee Kim

Giving Back page

Giving Back page design

Living Well Spending Less site page design by Do-Hee Kim

Blog design

Blog design

Living Well Spending Less site page design by Do-Hee Kim

Hero shot

Planner product photography

Living Well Spending Less photograph by Jen Lacey

Pinterest-friendly

Planner product photography

Living Well Spending Less photograph by Jen Lacey

Pinterest-friendly

Planner product photography

Living Well Spending Less photograph by Jen Lacey

Pinterest-friendly

Planner product photography

Living Well Spending Less photograph by Jen Lacey

Pinterest-friendly

Planner product photography

Living Well Spending Less photograph by Jen Lacey

About page

Hi there, I’m Ruth!

I’m a blogger, speaker entrepreneur, product creator, mom to two beautiful girls, wife to my wonderful husband of ten years, a New York Times bestselling author, and most importantly, an imperfect child of a loving and gracious God who lifted me out of a life of depression and despair.  My greatest passion is my family and working to craft a life filled with joy and purpose.

How It All Began…

I started writing Living Well Spending Less in 2010 because my spending habits had become so out-of-control that my marriage was in big trouble.  I desperately needed to find a way to hold myself accountable, and writing about my challenges with living well on a budget really helped.

Spending wildly wasn’t something I did intentionally, but the more I tried to fill my inner void with stuff, the more unsatisfied I felt.

But now, years later, I have come to some important realizations.  First, I’ve realized that I actually like saving money.  Sticking to a budget forces me to tap into a creativity I never knew existed, and it is surprisingly fun and satisfying.

Second, and even more importantly, my own definition of what “Living Well” means has changed.  I’ve realized that all those things I thought I wanted and needed don’t really mean anything in the grand scheme of things, and a life well lived is not so much about what we have as who we are.

If this is your first time visiting, I’d love for you to get to know me better.  If you’ve got lots of time, start by reading my depression story, and then read why I took my kids’ toys away or why I make my bed every day.  That will pretty much bring you up to speed with where I’ve been, who I am, and how I tick.

But please don’t think that this site is all about me…

What This Website is All About

LivingWellSpendingLess.com is dedicated to empowering you to life on purpose, in pursuit of the Good Life. To us, this means a life rich with faith, family, friends, & creativity. Our mission is to eliminate overwhelm in the lives of women everywhere by simplifying the necessary in order to make room for the essential.

We do this by providing everyday solutions and easy-to-use tools for all aspects of your life—from cooking to budgeting to taking care of the home and making room for yourself on top of it all!

Home page welcome

Living the life you love is about more than to-do lists and getting all your ducks in a row—but these are really great places to start! We provide everyday solutions and easy-to-use tools to help you organize your life, eliminate overwhelm, and crush your goals and dreams. But more than that, we provide permission: permission to make yourself a priority. Permission to be less perfect and more real. Permission to give yourself and others grace. Permission to stop doing it all and start doing what matters to you.

Welcome! We have so much to share with you.

Building your business online is a huge job. Stop struggling with it yourself!

Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.

Talk to Us