Aeolidia to the rescue!
Our research shows that most visitors to our website appear to have trouble understanding what we are offering. They simply browse each page, scroll up and down the products, but do not click on anything. We have attempted to fix this by updating our product photography and have seen that that does help a little, but we are still not getting the conversions that we need/expect. I feel that site navigation is playing a huge roll in prohibiting conversions as well.
Visually, we would like a much simpler, feminine style with a heavy product focus. The current sight was built to be a 50/50 representation of the brand itself and the products we sell. Though we want to tell the story of Lily & Val (and find that important) we do think the site needs to deliver a lot more sales.
Aeolidia to the rescue!
Lily & Val’s new web site is clean and modern, pretty and feminine. The concept is bright and cheerful, but still approachable and easy to navigate. There is a healthy dose of vintage details and typography while remaining current and clutter-free.
What Our Client Had to Say
We LOOOOOOVE IT!!! I think the mood and tone is perfect for our brand. THANK YOU!!!!! We are SO happy.
Lily & Val’s original gifts, cards, and home decor items mirror life’s simple pleasures so you always have a reason to smile. Each item is hand lettered and illustrated by Valerie McKeehan, who infuses her flourishes, flowers, typography and quaint illustrations with the same sense of whimsy and elegance that inspires her at home. In fact, that’s how Lily & Val was born. In 2012, newly wedded and drawing from a love of visual storytelling honed through her career in advertising, Valerie transformed an old picture frame into a “McKeehan’s Café” chalkboard for the kitchen. She fell in love with chalkboard art instantly. What’s more, friends, family, and customers from the Etsy shop that followed soon became just as enchanted by Lily & Val’s artwork, too.
A lot has changed since those early days, but like all good things, a lot has stayed the same. As Lily & Val grew, she discovered ways to preserve a beloved art form that is considered fleeting and temporary. After illustrating each piece by hand, Valerie photographs the freshly drawn chalkboard to make a digital print. This method enables us to send you a gorgeous piece of chalkboard art, perfect in its imperfections, without worry of dust or erasing. We pride ourselves in unique, modern handcrafted goods with a nod to the nostalgia of a classic medium like chalkboard.
Since opening, Lily & Val has worked with nationally-recognized brands and has been featured in publications like The Knot Magazine, HGTV.com, MarthaStewartWeddings.com, and Good Housekeeping Magazine. But want to know a secret? It’s still the spontaneity of life’s playful, everyday pleasures that inspires us. The smallest things are the most important things: a few words transforming a room into a cozy space, an illustration that makes you smile. We revel in mixing simple nostalgia with a modern style of pretty-whimsy to create gifts that are lovingly made, from our hands and hearts to yours.
Lovingly illustrated with a mix of cheer and whimsy, our prints add character to any space or occasion. Frame them around the home or surprise a special someone with these uniquely charming gifts.
All Lily & Val original chalkboard prints are hand-lettered using chalk, then digitally photographed and printed on professional, archive quality Epson paper for a timeless look without the dust. Learn more about my signature process here.
*Available in multiple sizes (choose at checkout)
*Printed locally in Pennsylvania.
Note Cards/Note Card Sets
Give more than a card; give a keepsake. Our note card and note cards sets feature a Lily & Val original hand-lettered illustration on the outside and a blank slate on the inside, leaving you plenty of space to express your wishes. Their unique design evokes a sense of nostalgia, making the notecards perfect for framing and worth always holding on to.
Each design is hand-lettered on a chalkboard surface, digitally converted, and printed on beautiful matte/satin cardstock for a rustic chalkboard look. Packaged in a cellophane sleeve for single cards and a white card box with branded label for notecard sets. (Choose at checkout.)
*Size: 5” x 7” (when folded)
*One White A7 Envelope Included
*Printed locally in Pennsylvania
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