Jillian Maddie Paperie

Read about this project on our blog

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Brand Mark
  • Quick Brand Guide

Website:

  • Home Page
  • Collection Page
  • Item Page
  • About Page
  • Newsletter Pop Up

Print:

  • Business Cards

Packaging:

  • Order Insert
  • Tissue / Tape

Holly's Project

Holly contacted us in the early planning stages for her new business: Jillian Maddie Paperie. She told us:

I am starting a paper, packaging and party supply business. I have always had an obsession or love affair with beautiful wrappings, printed papers, and all things party related! I started out crafting and making cards, but [decided] to expand into selling amazing products. I [would] love a clean, bright and “refreshing” design.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Brand Mark
  • Quick Brand Guide

Website:

  • Home Page
  • Collection Page
  • Item Page
  • About Page
  • Newsletter Pop Up

Print:

  • Business Cards

Packaging:

  • Order Insert
  • Tissue / Tape

Our Solutions

We created a website that shows off JillianMaddie’s wonderful assortment of paper and party products. JillianMaddie’s story is told through an airy layout, bright photography and happy details. The homepage invites customers to shop, with its top categories and products clearly highlighted. Customers can refine category listings by color and occasion, two important details to the seasoned party thrower. Making the purchase is easy as pie with clean product page.

Christine on our team designed a simple, charming logo for Jillian Maddie Paperie. When showing the initial concept to Holly, she told her:

I dug into your brand and market and did my fair share of sketching. I explored many directions and ideas ranging from feminine scripts to bolder geometric type, but I finally landed on the perfect marriage of eclectic and classic, vintage and modern.

The additional brand elements read fresh but timeless, fun but not fussy, positioning JillianMaddie as the go-to paper boutique for stylishly curated crafts, parties and gifts.

What Our Client Had to Say

I LOVE everything!!! I really like the additional graphics. The balloons, scissors, and banner really help tell the concept of Jillian Maddie.What a clever idea for the thank you card and greeting tags, so fun and unique. Everything has come together beautifully. Thank you so much for all your creative ideas and hard work!

Logo

Jillian Maddie Paperie logo design by Christine Castro Hughes

Brand Mark

Design by Christine Castro Hughes

Quick Brand Guide

Design by Christine Castro Hughes

Home Page

Collection Page

Item Page

About Page

Newsletter Pop Up

Business Cards

Jillian Maddie Paperie print design by Christine Castro Hughes

Order Insert

Package Design by Christine Castro Hughes

Tissue / Tape

Package Design by Christine Castro Hughes

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