Handcrafted HoneyBee

handcraftedhoneybee.com

Read about this project on our blog

Handcrafted HoneyBee - brand identity design for a skin care company

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Brand details
  • Secondary logo
  • Quick brand guide
  • HoneyBee Heroines
  • Nodie LED mascot

Website:

  • Home Page
  • Collection Page
  • Product Page
  • About Page
  • Stores Page
  • Gallery Page
  • Shopify Blog

Photography:

  • Deodorant kit
  • Lip gloss kit
  • Lip balm kit
  • Clay mask kit
  • Deodorants

Print:

  • Brand identity design
  • Product packaging
  • Business stationery
  • Postcards
  • Stickers
  • Business cards

Copywriting:

  • Home page copy

Stacia and Robert's Problem

What we discovered was a revelation. The customer that we had been targeting this whole time was decidedly not the customer that we had actually been serving. Because our understanding of the customer was flawed, the problem that we were solving for that customer was very different from the problem we thought we were solving.

Our current brand was failing to resonate with the customer we had targeted, but it was also failing to effectively serve the customer we were actually reaching.

We had a choice to make: either take a hard look at all aspects of our current brand and fix it to attract our target customer, or go all-in on a ground-up rebrand in order to provide real value to our actual customers.

It was never a hard choice.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Brand details
  • Secondary logo
  • Quick brand guide
  • HoneyBee Heroines
  • Nodie LED mascot

Website:

  • Home Page
  • Collection Page
  • Product Page
  • About Page
  • Stores Page
  • Gallery Page
  • Shopify Blog

Photography:

  • Deodorant kit
  • Lip gloss kit
  • Lip balm kit
  • Clay mask kit
  • Deodorants

Print:

  • Brand identity design
  • Product packaging
  • Business stationery
  • Postcards
  • Stickers
  • Business cards

Copywriting:

  • Home page copy

Our Solutions

  • Design a look that can appeal to smart, motivated girls without coming across as childish
  • Make sure that the look also instills confidence in the moms, aunts and other adults buying our products for girls
  • Develop a cohesive visual style for a broad collection of offerings: kits, skin care products, online content, perhaps even giftable items like stickers, prints, t-shirts, etc.
  • Craft an unboxing experience that takes a girl on a journey from curiosity to interest to excitement to inspiration

Sarah on our team composed every element of the Create-Your-Own Skin Care kits and the HHB Skin Care Collection. The result is a consistent style that will captivate a girl’s attention and make learning enjoyable.

What Our Client Had to Say

The custom site that the team from Aeolidia designed & implemented for us is simply breathtaking. They have helped us to create an immersive experience that feels smart & cool, with just the right amount of geekiness.

It’s tempting to look at a finished creation and see it as inevitable. An overnight accomplishment. But nothing could be further from the truth. This is the culmination of months of strategic planning, focus, hard work & determination–all essential ingredients for turning a Big Dream into a reality.

I am SO incredibly amazed by the work that Aeolidia did with our custom website–the perfect complement to the branding work they did for us as well.

I’m convinced that this will be one of the best investments we’ve ever made!

Logo

Handcrafted HoneyBee, primary logo

Handcrafted HoneyBee logo design by Sarah Enid Connor

Brand details

Handcrafted HoneyBee, brand details

Design by Sarah Enid Connor

Secondary logo

Handcrafted HoneyBee, secondary logo

Design by Sarah Enid Connor

Quick brand guide

Handcrafted HoneyBee, quick brand guide

Design by Sarah Enid Connor

HoneyBee Heroines

Handcrafted HoneyBee Heroines

Illustration by Sarah Enid Connor

Nodie LED mascot

Nodie LED mascot

Illustration by Sarah Enid Connor

Home Page

Handcrafted HoneyBee custom homepage design

Handcrafted HoneyBee custom homepage design

Handcrafted HoneyBee home page design by Sarah Enid Connor

Collection Page

Handcrafted HoneyBee site page design by Sarah Enid Connor

Product Page

Handcrafted HoneyBee site page design by Sarah Enid Connor

About Page

Handcrafted HoneyBee site page design by Sarah Enid Connor

Stores Page

Handcrafted HoneyBee site page design by Sarah Enid Connor

Gallery Page

Handcrafted HoneyBee site page design by Sarah Enid Connor

Shopify Blog

Handcrafted HoneyBee Shopify blog design

Handcrafted HoneyBee site page design by Sarah Enid Connor

Deodorant kit

Handcrafted HoneyBee, product photography hero shot

Handcrafted HoneyBee photograph by Jen Lacey

Lip gloss kit

Handcrafted HoneyBee, product photography hero shot

Handcrafted HoneyBee photograph by Jen Lacey

Lip balm kit

Handcrafted HoneyBee, product photography hero shot

Handcrafted HoneyBee photograph by Jen Lacey

Clay mask kit

Handcrafted HoneyBee, product photography hero shot

Handcrafted HoneyBee brand identity and product packaging

Handcrafted HoneyBee photograph by Jen Lacey

Deodorants

Deodorant packaging design and product photography by Aeolidia

Handcrafted HoneyBee photograph by Jen Lacey

Brand identity design

Handcrafted HoneyBee deliverables

Handcrafted HoneyBee print design by Sarah Enid Connor

Product packaging

Handcrafted HoneyBee product packaging design

Handcrafted HoneyBee print design by Sarah Enid Connor

Business stationery

Handcrafted HoneyBee business stationery

Handcrafted HoneyBee print design by Sarah Enid Connor

Postcards

Handcrafted HoneyBee, postcard design

Handcrafted HoneyBee print design by Sarah Enid Connor

Stickers

Handcrafted HoneyBee, molecule stickers

Handcrafted HoneyBee print design by Sarah Enid Connor

Business cards

Handcrafted HoneyBee, business card design

Handcrafted HoneyBee print design by Sarah Enid Connor

Home page copy

Hero Shot copy (top of page)

Girls can make anything happen with the right ingredients.

START NOW >

3 side-by-side blocks with the following sections:

  • Meet the Heroines [link to page with Heroine’s description]
  • Our dream [link to mission/vision page]
  • How STEAM empowers girls

Gateway to shop and/or featured products

Learn it. Create it. Own it.

SHOP CREATE-YOUR-OWN KITS >

Small explanation of what we offer & product benefits

Start from scratch & go big. Handcrafted Honeybee combines the science of skin care with the joy of hands-on innovation.

Paraben-free, phthalate-free, petroleum-free and cruelty-free. Made with natural, planet-friendly, animal-friendly and people-friendly ingredients.

Newsletter signup

Sign up for Bee-mail: Stories of real-life HoneyBee Heroines, behind the scenes glimpses and special offers!

Press/Media

As seen in…

§  Rotating option:

Tell the world: I’m a ______ in the making and I’m all about the _____ kit.

Building your business online is a huge job. Stop struggling with it yourself!

Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.

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