Frankie and Claude

frankieandclaude.com

Read about this project on our blog

Frankie and Claude, a thoughtfully designed stationery and lifestyle brand.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate logo
  • Quick brand guide

Print:

  • Business stationery
  • Logo stamp

Packaging:

  • Product packaging

Sam's Problem

Sam came to us looking for a new business name, logo, and branding . . . all during one of her busiest seasons of the year. She knew she couldn’t do it alone. Having worked with Aeolidia in the past, we were the first thought that came to her mind, and we were happy to help!

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Alternate logo
  • Quick brand guide

Print:

  • Business stationery
  • Logo stamp

Packaging:

  • Product packaging

Our Solutions

When creating a new logo for Frankie & Claude, we were inspired by vintage signage—classic but a little bit quirky. This style helps Frankie & Claude stand out in a sea of all script logos that are becoming too common in the stationery world — but still appeals to their target customer, the ladies who appreciate beauty that is accessible. Because so many of Frankie & Claude’s products feature Sam’s own handwriting, we decided that it was only natural that she have a hand in the logo as well. We paired her own handwritten “Frankie” with hand-drawn type and illustrations.

The alternate marks feature a crest with just the FC monogram adorned with a floral illustration, a small bouquet. Classic and pretty. Rather than just use vine/leaf motifs that, again, are incredibly common, we wanted to use an element with significance—posies, or small bouquets, were given as tokens of affection many moons ago. This works so well with the tag line, “Give pretty. Live practically.”

What Our Client Had to Say

Christine – love! You nailed it.

Logo

Frankie and Claude logo for a stationery and lifestyle brand.

Frankie and Claude logo design by Christine Castro Hughes

Alternate logo

Design by Christine Castro Hughes

Quick brand guide

Frankie and Claude quick brand guide

Design by Christine Castro Hughes

Business stationery

Frankie and Claude brand identity for a stationery and lifestyle brand.

Frankie and Claude print design by Christine Castro Hughes

Logo stamp

Frankie and Claude print design by Christine Castro Hughes

Product packaging

Frankie and Claude, a thoughtfully designed stationery and lifestyle brand.

Package Design by Christine Castro Hughes

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