Felicette

Read about this project on our blog

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Secondary Logo
  • Quick Brand Guide
  • Business Card
  • Bag Tag

Extras:

  • Stamp design
  • Stamp design
  • Ink pad design
  • Ink pad design

Lauren's Project

Lauren Quinn Ward has been making stamps by hand since 2008 under the name Doodlebug Design. After turning her hobby into her full-time job in the fall of 2014, she came to us ready to create a smart brand identity that will stand out from the crowd. Lauren told us:

I am looking for a logo and branding that I can fall in love with and be proud to show off. For me the goal is to show customers how I am confident and proud of what I do and in turn make them proud to own one (or more) of my designs. I want people to be excited when they see a package arrive with my logo on it.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Secondary Logo
  • Quick Brand Guide
  • Business Card
  • Bag Tag

Extras:

  • Stamp design
  • Stamp design
  • Ink pad design
  • Ink pad design

Our Solutions

Our first step was to brainstorm a new business name that fit the business’ personality. When Lauren began working with Natalia, she told us:

As weird as this is going to sound I want my business name to be like Sabrina the Teenage Witch (I’m a comic book collector). She is feisty, smart, sweet, trendy, quirky, and of course magical. The name should be more abstract than descriptive.

Two words that I looked at that weren’t available were Kis-Kis and Kisa which were old Norwegian words for kitty. (I have Norwegian ancestry and a love of cats)

Natalia connected to Lauren’s references (having grown up with comic books as well!) and came up with an initial list of 10 possible new business names. A few of those initial ideas were: Wicked Darlings, Two Cats Chariot, House of Freya, and Felicette. Lauren immediately connected to Felicette (which was Natalia’s favorite as well). Through a few more rounds of ideas, it was clearly the smart, quirky new name – perfect for Lauren’s business!

Sarah was inspired by the idea of a cat in space and in her initial round of logo ideas, included the sketch for the final logo you see below. She told Lauren:

I can’t get over the awesomeness that is cats in space and her story is made even BETTER due to the fact that she returned back to earth! So of course, I had to kick things off with a little space exploration kitty. I couldn’t help myself!

What Our Client Had to Say

The moment I decided I wanted to rebrand and rename my rubber stamp business was the moment I realized I was in over my head. Over the past seven years I had manage to squeak by with a name I was never truly in love with and a logo I wasn’t proud to show off. But I was happy, my business was growing and there weren’t any real problems. Then I realized that I loved what I did and loved making stamps for people, so shouldn’t my brand and business be something I loved too?

I was so worried just before we started; I lay awake at night wondering if I had made a mistake. How could I hand over something as important as my name to a stranger? What if the designer and I didn’t see eye-to-eye at all? What if at the end of all of this I still have a brand that I only feel just ok about? Samantha was great at handling my concerns and assured me that we wouldn’t move onto the next step unless I was happy with the first one.

The naming process with Natalia was fantastic; she was patient and incredibly intuitive. The name I ended up choosing was in the first round, and fell in love with it immediately. But we went through several more rounds of names to make sure it was what I wanted.

When it was time to move on to the branding Sarah and I talked about what kind of styles I liked, colors, what I wanted to convey, and what my concerns were. She said leave it to her, and I did (which was hard for someone who had been doing it alone for so many years). I trusted her and she did not let me down.

I have high expectations, and Sarah managed to exceed every single one of them. We seemed to be on the same page the entire time. Collaborating with her has made my brand stronger than I ever imagined it could be. I have nothing but the highest praise for Sarah’s work, style, vision, creativity, process, and execution. Not only did I get a beautiful logo, a squishy orange space cat, and a brand I love, but also feel like I made a friend.

When I look at my new logo, name and overall brand I get those cartoon stars in my eyes. I now have a brand that I love as much as my stamps. I have no regrets; working with Aeolidia was the best decision I could have made for my business.

Logo

Secondary Logo

Quick Brand Guide

Business Card

Felicette business cards

Bag Tag

New stamp packaging: hand-stamped bags and hang tag

Stamp design

custom stamp design

Felicette design by Sarah Enid Connor

Stamp design

custom stamp design

Felicette design by Sarah Enid Connor

Ink pad design

custom ink pad design

Felicette design by Sarah Enid Connor

Ink pad design

custom ink pad design

Felicette design by Sarah Enid Connor

Building your business online is a huge job. Stop struggling with it yourself!

Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.

Talk to Us