Aeolidia to the rescue!
Lauren Quinn Ward has been making stamps by hand since 2008 under the name Doodlebug Design. After turning her hobby into her full-time job in the fall of 2014, she came to us ready to create a smart brand identity that will stand out from the crowd. Lauren told us:
I am looking for a logo and branding that I can fall in love with and be proud to show off. For me the goal is to show customers how I am confident and proud of what I do and in turn make them proud to own one (or more) of my designs. I want people to be excited when they see a package arrive with my logo on it.
Aeolidia to the rescue!
Our first step was to brainstorm a new business name that fit the business’ personality. When Lauren began working with Natalia, she told us:
As weird as this is going to sound I want my business name to be like Sabrina the Teenage Witch (I’m a comic book collector). She is feisty, smart, sweet, trendy, quirky, and of course magical. The name should be more abstract than descriptive.
Two words that I looked at that weren’t available were Kis-Kis and Kisa which were old Norwegian words for kitty. (I have Norwegian ancestry and a love of cats)
Natalia connected to Lauren’s references (having grown up with comic books as well!) and came up with an initial list of 10 possible new business names. A few of those initial ideas were: Wicked Darlings, Two Cats Chariot, House of Freya, and Felicette. Lauren immediately connected to Felicette (which was Natalia’s favorite as well). Through a few more rounds of ideas, it was clearly the smart, quirky new name – perfect for Lauren’s business!
Sarah was inspired by the idea of a cat in space and in her initial round of logo ideas, included the sketch for the final logo you see below. She told Lauren:
I can’t get over the awesomeness that is cats in space and her story is made even BETTER due to the fact that she returned back to earth! So of course, I had to kick things off with a little space exploration kitty. I couldn’t help myself!
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