Emily McDowell

emilymcdowell.com

Read about this project on our blog

Aeolidia to the rescue!

What We Delivered

Website:

  • Home Page
  • Collection Page
  • Item Page
  • Press
  • Blog

Client's Problem

We loved working with Emily for her first shop site, and were thrilled to meet her again to push her online sales to the next level.

The goals for this project were to:

  • Increase retail sales by 30%
  • Increase the mobile conversion rate
  • Minimize abandoned checkouts
  • Increase the average order amount
  • Integrate the WordPress blog into Shopify
  • Increase the blog readership
  • Showcase the business’ personality
  • Create a killer, custom-tailored site

Aeolidia to the rescue!

What We Delivered

Website:

  • Home Page
  • Collection Page
  • Item Page
  • Press
  • Blog

Our Solutions

Christine, our designer, shared,

“I’ve been familiar with Emily’s work for ages, but it was fun to really dig deep and get to know it even more. I wanted to create a homepage that shows off her colorful and witty, beautiful and honest products, one that lets customers know right away what Emily McDowell Studio is about and makes it easy for them to buy stuff.”

What Our Client Had to Say

We had previously worked with Aeolidia on our very first e-commerce site back in 2013, so we already knew that they could build a pretty killer website. After outgrowing our shopping platform in 2014, we decided to move the site to Shopify and took a stab at managing an out-of-the-box theme ourselves. The theme we picked was fine; it was clean and simple and did the trick while our business continued to grow. Here’s the thing…as you grow, you start to realize that utilitarian themes don’t necessarily highlight the strengths of your brand or help you connect with potential customers in a meaningful way. We needed a site designed to let our products shine and decided it was time to give our friends at Aeolidia a call.

The best part of working with Aeolidia was the initial planning phase. Our project manager, Samantha, spent a lot of time collecting information about our business, what resonates with our customers, and where our utilitarian Shopify theme was missing the mark. Everyone on our team was excited about the goals we set for the new site and welcomed collaboration and constructive feedback to help us achieve them. We were especially psyched to be paired with our designer, Christine, whose work we’d already admired for a long time (she’s awesome!). After managing our first Shopify site pretty much on our own, it felt great to work with Aeolidia again on a project with a cohesive vision, proper budget, and timeline, not to mention the patience of our dedicated developer, Jon, who stayed up past midnight on the eve of our launch to make sure that any last-minute changes were just right when we went live.

The redesign launched in early October 2016 and we’re thrilled to finally have a site that can support the needs of our business while reflecting the aesthetic and spirit of the brand. We highly recommend working with Aeolidia if you’re ready to take the plunge and spend some time and money building a custom Shopify site that does your business justice!

Home Page

Emily McDowell home page design by Christine Castro Hughes

Collection Page

Emily McDowell site page design by Christine Castro Hughes

Item Page

Emily McDowell site page design by Christine Castro Hughes

Press

Emily McDowell site page design by Christine Castro Hughes

Blog

Emily McDowell site page design by Christine Castro Hughes

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