Aeolidia to the rescue!
Crafty Wonderland's Challenges
We started Crafty Wonderland in April of 2006 as a small scale art + craft market. The market grew so much over the first 3 years that we had to move to the Convention Center to accommodate the demand by both shoppers and vendors. It was through the market that we were offered the opportunity to open a pop-up shop. The temporary shop was so successful that we decided to stick around permanently.
So we have several challenges:
1. People get confused about the shop vs. the event. They show up at the shop on the day of the event thinking they will find 250 vendors in our tiny space! (thanks google!)
2. People think we are still a pop-up shop and don’t realize we are here for good.
3. Because of our name people think we sell craft supplies – we get multiple calls and visits a day! (thank you google again!)
4. While we have been around for 10 years, there are lots of new people moving to Portland who don’t know about us and what we do. There are also more shops and craft markets now so we want to find a way to distinguish ourselves from them.
5. A large part of our customer base is tourists. They go home to where they are visiting from and want to buy more but we aren’t set up to do that. We end up sending them to our vendors own websites to buy product. We would love to have our own commerce site that sells a selection of our best sellers.
Aeolidia to the rescue!
Crafty Wonderland’s redesign presented a unique challenge: To highlight three equally important facets of Crafty Wonderland—their art & craft markets, retail store and online shop. A stripped down navigation menu helps make those three choices very clear. Customers are able to learn more about the events that are coming up, visit the brick & mortar store, and make purchases of Portland made goods once they’ve left the fine city. The homepage, while multifunctional, is still clean and easy to navigate. Their signature drawn illustrations are paired with a bright color palette, clear typography and a few handmade details to stay crafty but current.
Our Story Page
ART + CRAFT MARKETS
Meet the makers at Portland’s original handmade craft show! A twice-a-year market featuring 200+ artists at the Oregon Convention Center. < LEARN MORE >
Get your handcrafted fix with goods and art made exclusively by Portland artists. Stop into our brick + mortar store or shop online. < GO NOW >
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Keeping it local, unique and handmade since 2006, Crafty Wonderland is Portland’s original handmade craft show and shop. We connect 200+ artists and makers with thousands of shoppers in a twice-a-year event that celebrates our creative community by showcasing amazing handcrafted goods. Our brick and mortar store—once a pop-up shop that decided to stick around permanently!—is stocked exclusively with hand-picked goods, gifts, and art created by Portland’s best and brightest.
COME ON BY!
(Brick & Mortar store map/address)
FOLLOW US ON…
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We believe in sharing all the crafty goodness our community has to offer with real goods made by real people. We believe artists should be able to make a living doing what they love. We believe local street fairs and craft markets should always have a place in the Portland community, and that indoors (out of the unpredictable weather) is extra nice. We think anytime indie makers and the people who support them come together is its own special kind of holiday.
So we set out to make this happen regularly, in a twice-a-year market featuring 200+ artists at the Oregon Convention Center, and in our brick-and-mortar store stocked exclusively with goods, gifts, and art created by Portland’s best and brightest. Since its inception in April 2006, Crafty Wonderland has become the largest handmade craft show in the Northwest.
But deep down, Crafty Wonderland is simply what happened when two Portland artists, Cathy and Torie, decided to create a venue where they could sell their own handmade goods and help friends do the same. Both were members of the all-ladies craft collective Portland Super Crafty, and together they conjured up all the things they’d want in a perfect Portland fair: regularly scheduled, indoors, juried, with a kids’ area for budding artists and a free DIY section where artists teach guests how to work their crafty magic. Thanks to immense community support, this vision became not only a reality, but a huge success. Shoppers and vendors flock to our colossal spring and holiday craft market in the spirit of celebrating all things handmade.
It turns out, shoppers and tourists are super inspired by the creativity of Portlanders. They love it so much that the Portland Business Alliance and Portland Development Commission asked us to participate in their downtown pop-up shop program for the 2010 holidays. Our temporary, 10-week long pop-up went so well, we decided to keep it going. We leased the space next door and set up Crafty Wonderland’s retail shop so that visitors can always get their handcrafted fix with goods and art made exclusively by Portland artists. Now people can meet the makers and own something unique that can’t be bought in a big box store, and they can stop in anytime (that we’re open, of course).
- Voted “Best of the City” by Portland Monthly Magazine
- Voted “Best of Portland” in by The Willamette Week
- Featured on PBS television series “Oregon Art Beat”
- Featured in promotional video for Portland film screening of Handmade Nation
- Interview in Portland Mercury’s Sold Out Column
- Featured in Willamette Week’s Finder
- Listed in Portland Monthly’s Off Hours
- Written up in Budget Travel & Sunset Magazine
- Online press includes CraftZine.com, Blog.UrbanOutfitters.com and CNN.com
- Listed as one of the eleven reasons why Portland is awesome on DigitalCity.com
We were awarded the Small Business Spirit Award in 2014 by the SBA.
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