Boy Story

Read about this project on our blog

Aeolidia to the rescue!

The Dream Team

What We Delivered

Identity:

  • Logo
  • Quick Brand Guide
  • Print Design

Katie and Kristen's Project

Katie and Kristen are two sisters who set out to find cool, boyish dolls for their sons and ended up creating a collection themselves when the market came up short. We were ecstatic to create the Boy Story logo and identity, especially knowing how important the right visuals are when getting a new product onto shelves at brick-and-mortar stores.

Aeolidia to the rescue!

The Dream Team

What We Delivered

Identity:

  • Logo
  • Quick Brand Guide
  • Print Design

Our Solutions

Our designer Sarah got to work on the logo first. It’s a fundamental part of a brand, usually guiding future design choices like web design, packaging, social media visuals, and even little things like business cards and thank you notes. Katie and Kristen were creating the kind of high-quality dolls that stay in a family for generations, so they really wanted a visual identity made up of a “collectible and classic image along with a cool, fun, adventurous feel that will spark boys interest.”

With the main Boy Story logo approved, she got to work on accompanying elements, like the color palette, graphic elements made up of a baseball, a plane, and a B, and the textures, patterns, and typefaces that would all come together throughout the Boy Story product packaging, stationary sets, and books.

What Our Client Had to Say

Working with Aeolidia for has been a wonderful experience. At first we struggled a bit to figure out our direction with the branding, but our designer was so amazing and did everything she possibly could to understand what we wanted… and in the end she NAILED it! Everyone at Aeolidia has been very down to earth, easy and fun to work with. We got to be so excited every time we saw a new email from the team because we knew it was going to be something awesome to add to our brand. We’re going to miss that! And to top it off their blog is seriously the best thing since sliced bread and has given us so many great ideas. We couldn’t be happier with how our brand turned out and our experience as a whole. Thank you Aeolidia!

Logo

Quick Brand Guide

Print Design

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