Aeolidia to the rescue!
Bespoke Verse is a UK-based poetry studio that crafts custom rhymes for life’s special occasions and sells poetry-themed gifts (like prints, homewares, and stationery), all created with original works written in-house. Joanna Miller came to us for a logo refresh and a complete site revamp for her company.
As the first of this business in the UK, Bespoke Verse had already made a huge name for itself in just 3 short years, but Joanna was ready to take it to the next level:
My goal is CREDIBILITY – to have a design-conscious and cool site (with blog and easy to navigate shop) that boosts our brand and establishes us and challenges our competitors. It would encourage more purchases directly from us rather than 90% going through our main online marketplace notonthehighstreet.com. It would encourage stockists who research us to take us seriously and be more likely to make an order.
I’d like the site, branding, photography, packaging etc., to be more in tune. I am happy to invest in this. To see this happen is my main goal – I know increased sales will follow.
Aeolidia to the rescue!
Though the Bespoke Verse logo had a great nib design that Sarah reinterpreted in various ways, eventually it became clear that what Joanna truly craved was a complete redesign. She wanted something new and different, something she perhaps hadn’t thought of yet.
Sarah was thrilled to start from scratch and let her creativity loose! Before getting to work, she asked Joanna if any symbols or icons come to mind when thinking of her business. Joanna listed things like nibs, pens, envelopes, and handwriting, all of which Sarah explored in her initial round of design concepts. But she also had a hunch about a completely different idea…
This is a quick, brown fox jumping over your logo design. When I started thinking about writing and type and everything in between, that pangram kept coming back to me so I thought, why fight it! haha
I just thought the jumping fox was such a cool icon and from what I could tell from a google around, nobody else is doing it!
Sarah then used the new brand identity to create a warm, welcoming new website design. Keeping everything on a simple, white background and being generous with spacing between each element makes the site look rather minimal considering how much information it is actually displaying.
It shows off the business’ personality and doesn’t copy ANY trend traps the competition has fallen into. It is fresh and new and most importantly, completely unique to Bespoke Verse.
What Our Client Had to Say
I love it all- the font, the colours, the graphics, the layout all utterly gorgeous! Sooooo happy :)
Responsive website design
Thank you card
Thank you card
We create poetry-themed prints, goods and gifts that say just the right things with rhyme. We believe life is full of special occasions—from weddings to birthdays to holidays to everydays—that call for equally special words and wit. Our poems are thoughtfully crafted out of our studio in Berkhamsted, Hertfordshire, then combined with top quality materials sourced in Britain to make our signature prints and gifts.
Bespoke Verse was born (not surprisingly) out of a poem. On her wedding day, founder and Oxford graduate Joanna Miller made a rhyming speech that brought the house down. Countless bespoke commissions for poetry began flooding in, and soon Joanna was hiring assistants and fellow wordsmiths to keep up with growing demand.
Today, Bespoke Verse is a family business made up of five admin workers and four poets. Joanna writes all off-the-shelf poems while our remote poets work individually with customers on Bespoke Poems specially commissioned for weddings, birthdays, anniversaries, and more.
Awards (Or, Times We’ve Been Left Speechless)
2012 – Winner Most Innovative Supplier (Ice the Cake)
2013 – Winner Best Wedding Writer International (The Wedding Experts Awards)
2013 – Finalist Best Special Touches (Perfect Wedding Magazine Awards)
2013 – Named in UK’s Top 100 Mums in Business (Mumpreneur UK)
2014 – Winner Most Popular Wedding Writer International (The Wedding Experts Awards)
2014 – Finalist Boost Award (Mumpreneur UK Awards)
2014 – Gold Website Award (Mumpreneur UK)
2015 – Winner Most Popular Wedding Writer International (The Wedding Experts Awards)
2015 – Commended Best Trade Show Stand (Herts County Show)
2015 – Winner Most Promising New Business (Hertfordshire Chamber of Commerce)
2015 – Named in UK’s top 100 Mums in Business (Mumpreneur UK)
Our signature made-to-order poems are specially written just for you. Using our tried and tested Bespoke Verse Questionnaire, you tell us the pertinent details about your special occasion and loved one, then let our poets take care of the rest. The result: a heartfelt, pitch-perfect rhyme only you could’ve written (but didn’t have to).
Minimum poem length is 26 lines. Available in 40 lines, 52 lines, and custom speech lengths.
All poems are delivered via email with an option to purchase a framed print of 26-line poems.
ORDER A BESPOKE POEM
OFF-THE-SHELF POETRY GIFTS
We’ve turned our gift for rhyme into a collection of gifts with rhyme. Off-the-Shelf Poetry Gifts include tea towels, notebooks, mugs, cards, prints, and more—all of which feature original rhymes written by Bespoke Verse founder, Joanna Miller.
Love having the final say? Add a personalised message to select prints.
SHOP POETRY GIFTS
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Having a team of experts with their thinking caps on for your business is a feeling like no other. We are professional, punctual, and our clients tell us that our work is transformative.