Benny + Lou

Read about this project on our blog

Brand identity for a children's shop

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Secondary logo
  • Quick brand guide

Print:

  • Business cards
  • Thank you cards
  • Small cards
  • Hang tags
  • Muslin bags

Extras:

  • Newsletter design
  • Facebook graphic design

Marissa's Project

Founder Marissa Cornetta, who named the online children’s clothing boutique after her grandparents, envisioned it being a retail destination for stylish, comfortable pieces made by small brands with high quality fabric. Her taste for classic, sophisticated looks with a playful, darling twist really drove the project’s creative direction, from the copy we developed for her home page to the business stationery and unboxing experience that Jess designed once she finalized Benny + Lou’s logo.

I want people to react to the logo like they would to the clothes on the site. I want them to think “oh that’s so cute” or “wow that’s different.” So many sites have a very minimalist logo and while I don’t want it to be too over done I would like it to stand out.  I want it to appeal to someone who has a classic taste, but since it’s a kids website so it should be somewhat playful.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Secondary logo
  • Quick brand guide

Print:

  • Business cards
  • Thank you cards
  • Small cards
  • Hang tags
  • Muslin bags

Extras:

  • Newsletter design
  • Facebook graphic design

Our Solutions

Inspired by the child-like sophistication so prevalent in Marissa’s approach, Jess created a logo that paired a simple sans-serif font with a scripted type, showcasing the uniqueness of each element but also how beautifully they go together, like children. She also introduced an illustration of three leaves to be part of the Benny & Lou branding: “The 3 leaves remind me of little kids of different ages with their individual heights and personalities.”

Meanwhile, Natalia got to work on copy for the Benny & Lou site. Though the home page would be very minimalist with not a lot of copy, these few words play a big role in introducing customers to the brand and inspiring them to explore the site’s offerings. In the case of Benny & Lou, the home page copy served as a kind of manifesto or mission statement—elements of the home copy ended up becoming central to brand’s messaging, popping up in places like Benny & Lou’s Thank You card and Facebook page:

The sweetest little things for the sweetest little ones.

What Our Client Had to Say

This is so exciting! Seeing the logo really makes it feel real! You are the best!!! I LOVE the watercolor version – it’s exactly what I pictured when I first started thinking about what the brand would look like :) I also love the textures and patterns!!

Logo

Primary logo for a children's brand

Benny + Lou logo design by Jess Levitz

Secondary logo

Secondary logo for a children's shop

Design by Jess Levitz

Quick brand guide

Brand board and logo design by Aeolidia for Benny + Lou. A logo and brand identity design for an online children's clothing boutique with a classic, yet playful style.

Design by Jess Levitz

Business cards

Business cards for a children's brand

Benny + Lou print design by Jess Levitz

Thank you cards

print design for a children's brand

Benny + Lou print design by Jess Levitz

Small cards

card design for a children's brand

Benny + Lou print design by Jess Levitz

Hang tags

hang tag design for a children's brand

Benny + Lou print design by Jess Levitz

Muslin bags

muslin bag design for a children's brand

Benny + Lou print design by Jess Levitz

Newsletter design

newsletter design for a children's brand

Benny + Lou design by Jess Levitz

Facebook graphic design

Facebook graphic design

Benny + Lou design by Jess Levitz

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