Aeolidia to the rescue!
Azalia Spa Goods is a line of aromatherapy body oils made from pure botanical ingredients. Founder Aimee Aleta Flor asked us to develop her visual identity, messaging and branding after the logo and messaging she’d been using began to feel fragmented and inconsistent. A luxury spa brand needs to connect with customers on a very personal level—there’s a visual appeal that’s essential, that the customer has to see themselves reflected in, as well as a level of trust that needs to be established quickly. Each element of the brand, from its logo to its product descriptions, tagline, photography and package design, has to work cohesively to do such heavy lifting (all while making it appear effortless).
Aeolidia to the rescue!
We began by developing a new tagline. While a few of the concepts Natalia submitted focused on the products and their benefits, she kept thinking of how peace of mind, and living consciously and full of awareness is so important to Azalia’s ideal customer, so she chose to focus on a tagline that expressed those values. Common values and philosophies often make for a stronger connection with your customers; it creates a sense of understanding that leads to loyalty. Of these, “Simply Pure By Nature” grabbed Aimee immediately in the first round of tagline concepts.
Upon submitting initial logo concepts, Sarah offered this piece of advice: “Think about how we will be using your brand. Big and small, business cards, banners, adverts, cards, packaging, stickers, wrapping paper, boxes, stamps… it’s an endless list!” Especially this early in the process, choosing a creative direction requires the client to use their imagination to see the potential in each concept. Again, Aimee was focused and decisive; she honed in on a concept she loved and had Sarah keep going with it. It paired a beautiful stylized font that had a handwritten feel with a simple floral detail.
Sarah continued on, creating new packaging for the brand as well – and when Aimee had the labels printed, our photographer Jen took over and created gorgeous product photography which Aimee can use on her website, and as she reaches out to press.
What Our Client Had to Say
Thank you for creating such a beautiful brand package for Azalia Spa Goods! It was such a fun and exciting experience in collaborating ideas for the project. I really appreciated the time and effort they took in guiding me in the right direction when I was swaying in my decisions. I’m so happy with the whole branding experience with Aeolidia! They are patient, nice and they deliver! I can’t wait to work with them in Azalia‘s future projects! Aeolidia is definitely the dream team that I’ve been looking for!
Quick Brand Guide
Azalia Spa Goods is a line of handcrafted aromatherapy body oils born out of my simple desire to follow in nature’s example. Instead of tinkering with complicated fillers or harsh chemicals for my products, I embrace only the purest plant- and flower-based ingredients. They in turn embrace our skin and body with the kindest forms of nourishment.
In small, thoughtfully blended batches, each Azalia oil is created to be your natural beauty everything: bath oil, massage oil, makeup remover, hair elixir, perfume…like little miracles in a bottle. They’re made with only certified organic, vegan, and cruelty-free ingredients with a commitment to fair trade, which means they’re super friendly—to you, our earth, and animals. With every purchase, a portion of sales are donated to the Garden School Foundation.
It’s the simplest, purest form of indulgence. Elegant over fancy. Simplicity over synthetic. Beauty over glam.
Just as nature intended.
Aimee Aleta Flor
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