5 Junes

Read about this project on our blog

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Quick Brand Guide

Print:

  • Business stationery

Judy's Project

Judy Ransford came to us because she needed a new name for her line of clothing for tween girls. Though it previously operated as Antelope Flats, the brand was getting ready to launch big this fall, and Judy wanted a name that truly encompassed her brand:

which is celebrating tweens, their connection with family and friends, their optimistic outlook, and having fun and building confidence with fashion.

Aeolidia to the rescue!

What We Delivered

Identity:

  • Logo
  • Quick Brand Guide

Print:

  • Business stationery

Our Solutions

Inspired by Judy’s energy, Natalia was thrilled to brainstorm names for her. Girls ages 9-12 (as well as their moms) were the target audience, and these years kept resonating as such a special era in a tween’s life, full of innocence, free spiritedness, fun, and curiosity. Natalia went with a creative direction focused on celebrating time and came up with concepts like Eternal May, Present Noon, and 5 Junes. Almost immediately, Judy responded that she was in love with 5 Junes.

After studying Judy’s Pinterest boards for the brand and taking into consideration her style in terms of colors, typography, and textures, Christine submitted five original logo concepts. All were in Black and White in order to keep focus on the design and not color, which comes later in the process.

Concept number 1, featuring an ornate 5 with a woodgrain pattern and a simple sans serif font to offset it, captured everything Judy had hoped for: the modernity and aesthetic of the clothes, combined with a fun spirit that’s not too feminine but still playful and youthful.

What Our Client Had to Say

I’m thrilled with new name and logo and super excited to be able to start marketing.

Logo

Quick Brand Guide

Business stationery

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