New Year, New Merman – Print Design

Every year, I commission one of our illustrators to create a Christmas/New Year/thank you card for our clients. We knew we wanted to do something special for our end-of-the-year cards this year, to celebrate our new branding and get people excited for the new website.

Well, Mariah knocked it out of the park, as usual! Here was the idea she showed me for our cards:


Oh, hello little merman! Look how cheery you are! It was super exciting getting the box of cards in the mail from Pike Street Press, a local printer. Instead of stacking them up somehow, they just scattered them delightfully on a bed of tissue paper, and they all waved a jolly hello to me.

I sat down with my slate envelopes, shimmery gold liners, and spool of Divine Twine (courtesy of our lovely client, Whitney), and got to work putting these little ornaments together and getting them ready to mail.

Aeolidia letterpressed new year's cards

Box o’ mermen

Aeolidia letterpressed new year's cards

Ahoy there!

Aeolidia letterpressed new year's cards

My merman crafting supplies

Aeolidia letterpressed new year's cards

Had a little help from my kindergartener

Aeolidia letterpressed new year's cards

Stuffing envelopes

Aeolidia letterpressed new year's cards

Hello, sailor!

This will be the first of many creative and delightful print projects for Aeolidia! I am so glad to finally be giving our own company the royal treatment that we give our clients.

In case you thought we were a one-trick pony (websites!), I’d like to be sure you know that we do print design as well.

We can make you business cards, notecards, postcards, letterhead, custom envelopes, and all kinds of great business stationery.

If you sell a physical product, we love to make your packaging as sharp as your website, and can help with jewelry cards, hang tags, labels, boxes, bags, custom ribbon and tissue paper – the works!

We can also take the work of getting them printed off of your hands. We can find a printer and make the order, coordinating all the special touches, such as die cuts, letterpress, luxurious card stock, gold foil, painted edges – you name it.

If your packaging or marketing materials could use a refresh in 2014, please tell me about it:


Talk to me about your brand identity


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About the Author

Hello, I'm Arianne! I am a reformed shy child and picky eater, and you can now find me teaching at creative events and digging into Thai curries. I started making websites for friends in 1997, and never lost interest in building online homes for fascinating people. I have a great boss (me!) and I'm unafraid to play hooky to head out on an adventure. Some day I'll tell you about the time when, as a marine biology student, I was bitten by a baby elephant seal.

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  1. Holy moly, he is adorable!! How can I get ahold of one of these?

    • Thank you, Ashley! I wish I had some more to give out. Oh my gosh, your stationery is so sweet – the fisherman!

  2. loving the die cut + looking like they may have been letterpress printed too! yippeeee.

    • Yes, yes, die cut, lovely thick paper stock, letterpress printed with metallic ink. Such a delight. Denise, I thought I sent you one – did it make it??

  3. I meant to tell you how much I loved this (even though I’m Jewish and don’t have a tree)!

    • Ha ha, well technically he’s a new year ornament, so you can go ahead and hang him from your rearview car mirror! Maybe next year we can make him scented, like the classic pine tree!

  4. I loved receiving mine … and LOVE that your son helped. My little merman (or mer-dude as I call him) is hanging in my office… too cute not to!

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