DON’T UNDERTAKE A PROJECT UNLESS IT IS
MANIFESTLY IMPORTANT AND NEARLY IMPOSSIBLE.
— EDWIN H. LAND
I was very excited when I heard about Nearly Impossible. The conference looks just perfect for many of our clients, and is right up Aeolidia’s alley.
Please check it out and see what you think! We are working out which of us Aeolidians will attend right now. We’d love to see you there!
Nearly Impossible is an event for people who make and sell physical products. The two-day conference will focus on the stories of how companies have tackled their biggest hurdles and the tools we can all use to make even the biggest challenges seem more possible.
November 7 & 8, 2013 | New York City | $295 For All Events
- Amol Sarva of Virgin Mobile & Peek
- Anna Bond of Rifle Paper Co.
- David Bias of The Impossible Project
- Harley Finkelstein of Shopify
- James Victore of James Victore Inc.
- Jen Bekman of 20×200
- Laura Young of Areaware
- Rachel Shechtman of STORY
Interview with the founder
I sent some questions over to Rusty Meadows, founder of Nearly Impossible, and got some insight for you.
Who should attend Nearly Impossible? What the heck is so exciting and inspiring about this group of people that made you want to get them together and show them something?
The conference is for anyone who makes and sells a physical product. They might be someone who has a stationery line, a clothing company, or even some sort of amazing tech product. Once you get past the product creation, many of the lessons you have to learn are the same no matter what industry you are working in. The exciting part about this community is how talented and generous they all are. I’ve never met someone from this crowd who wasn’t willing to help a colleague solve a problem they were struggling with. They all know how much effort it takes to create a great product and if they can lend a few minutes of they time to someone else, they will. It’s so very inspiring!
What makes Nearly Impossible stand out from other business conferences, and what kind of special happenings will be going down?
We really stand out based on who we want to attend. There aren’t really any events solely focused on people who are trying to grow physical product businesses. There are plenty of events that tackle small areas that might be applicable, but nothing really that tackles these problems head on. Because of the focus, we can do classes, workshops, and panels that wouldn’t make sense at other events. We’re happy to be able to have things like a lab dedicated to packaging or a class on understanding how reps & distributors work. It’s very helpful to be able to program for such a specific type of attendee.
I’d love some tempting examples of what we can expect to learn if we attend.
We have aimed to tackle both specific topics faced by our audience as well as more general business lessons that we think could be useful. Attendees can expect to learn things like how to use your story when communicating with an audience, how to use technology to develop new product categories, how to pitch your product to a store or media person, and much more!
Any recommendations for extracurricular activities or field trips for out-of-towners?
When it comes to having fun in NYC, I usually suggest to follow the tourists. There’s a reason that everyone wants to go to the top of the Empire State Building, see a show on Broadway, and walk through Central Park — these things are a lot of fun! If you want to learn more about building a great product company, then go shopping. Some of the world’s best brands use neighborhoods like SOHO and Williamsburg as a playground for merchandising and retail design. Grab a sketch book, walk about, and see what ideas they are playing around with. You’ll certainly learn something.
Friends of Aeolidia get a discount!
Does it sound amazing? Will we see you there? Please head on over to the Nearly Impossible site to learn more and purchase your tickets! To get $50 off during your ticket purchase, use the code aeolidia50 or follow this link to have the $50 discount applied.