Don’t Lose Your Holiday Customers

Can you turn a one night stand with a customer into a long-term relationship?

I talked to a crafter at a local event about what she thought was her big break – getting featured on Etsy.

My biggest turning point was being Featured Shop on Etsy last year. The feature was a big boost to my confidence and something I never really expected. The timing was great because it was during the holiday season. My sales and views went up substantially for a while.

Now, I am struggling with how to keep the momentum going.

It’s so tempting to feel like if you could just get that one mention, or if people would finally hear about you, then you will have made it and you won’t have to spend so much time promoting your business. In reality, in most cases there won’t be one magic moment that rockets you to success.

You will have times where you get a great feature or where sales pick up, but without regular work to keep people interested, your stats and sales will quickly drop back to usual.

Today we’re talking about your holiday customers, but this applies to any time you get a great press mention as well (what to do to keep press mention momentum going was covered expertly by Melissa Cassera on Design*Sponge recently).

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