Why You Should Splurge on Business Card Printing

It’s so hard to spend money on your business, isn’t it? Especially if things are going well enough or if what you have now is working fine. Or is it working fine? Your customers may not consciously realize it, but they’re certainly judging you by how you present yourself – from your website to your product packaging, to the business card printing choices you make.

We’re wrapping up designing and printing the beautiful branding materials that go with the Aeolidia redesign, and I had a pleasant surprise that I wanted to share with you. I’ve used digital printing for all of my print projects up until now, and I now have a before and after that shows what a big difference an upgrade can make.

Mariah designed our business cards early on, and I needed to have some in hand for a conference, so I quickly had them printed digitally online and was pleased with them. Recently, we replaced these temporary cards with the upgraded ones, and the originals look downright cheap in comparison. I did a quick photo shoot to share with you what a difference printing can make.

Business card printing upgrade

What do we have here? Post-duplexed and thicker card stock, screen printed, gold foil, and die cut corners. “Duplexed” means that they stuck a thick creamy white paper onto a smooth charcoal stock, making a heavy and serious card. For the temporary cards, the charcoal color was printed onto white paper, which isn’t as glamorous. The screen printed waves add a tiny bit of texture, and the gold foil is a sparkly stunner! We switched to turqouise for the cheapies, because we knew gold color or even metallic ink would be a letdown. The die cut corners are a theme throughout our branding, and I’ve found that they have the added bonus of preventing bent corners.

Business card printing upgrade

The “before” card feels so flimsy!

Business card printing upgrade

Here’s a closeup that shows the juicy details.

Business card printing upgrade

You can see the duplexed stock and the weight of the card in this shot.

It feels like the velveteen rabbit to me – don’t the more expensive cards look more “real” than the budget ones?

We went with Mama’s Sauce for this project, and I’ve been very pleased with their work and their customer service. Writing out thank yous is a joy on our beautiful new cards.

I can tell you it’s a bit terrifying, splashing out the cash on this stuff, especially when it’s all at once. It’s particularly hard to pay for the design work and then pay for the print work. It has been tempting to have certain things done more cheaply, but I know that doing things right is going to feel so good (and have a ripple effect with our clients).

Your marketing materials and branding set the tone when clients or customers approach you and work with you, and I want everything we do to communicate that we take our design work (and the businesses we work for) seriously.

Business card printing upgrade

How does your packaging look? How pleased are you with your marketing and advertising materials? Does your website feel right for your business? Is it all “good enough,” but you know it could be better? Can you make the physical manifestation of your brand a budgeting priority?

Making your ideas and plans tangible is what we’re all about – please contact me today so we can talk about how we can improve the impression that your business is making on people.

About the Author

Hello, I'm Arianne! I am a reformed shy child and picky eater, and you can now find me teaching at creative events and digging into Thai curries. I started making websites for friends in 1997, and never lost interest in building online homes for fascinating people. I have a great boss (me!) and I'm unafraid to play hooky to head out on an adventure. Some day I'll tell you about the time when, as a marine biology student, I was bitten by a baby elephant seal.

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5 comments
  1. elizabeth says,

    Those are gorgeous. I would love to splurge on fancy cards, but my only caveat is wondering how many get thrown out. I feel like most customers don’t keep them, and instead use their pins, facebook, or browser history to contact me again.

    • That might be, Elizabeth! I save business cards, especially when they’re beautiful. With a heavy, lovely, shiny card, you may be tempting people to hang on to it, pin it up on a bulletin board, or pass it on to a friend.

      Even if they do take a look and chuck it, holding your card has given them a positive impression of your business that will remain in their mind.

  2. Absolutely gorgeous, Arianne! The quality difference is so noticeable.
    Any reason you chose to leave your name and personal contact info off? What do you do if you want people to specifically remember you?

    • Good question, Sara! I don’t feel like Aeolidia is “me,” it’s more of an “us,” and anyone who goes to our website can easily contact us and see who they’ll be talking to. This way, I can also share cards with all 21 people on our team, so they can pass them out as well!

      • Sara Dunn says,

        Makes sense! I just hope no one ruins its beauty by writing a name on it with a pen! Ha.

        PS: I’m now definitely considering the edge painted cards my designer came up with for us… Thanks for this article.

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