Your product descriptions are very important tools to convince your customers to go from browsing to shopping. Are yours doing their job, or could they use some brushing up? Today I have a link roundup from some of my favorite small business resources that should get you off to a great start with a challenging task.
Content Makeover: How to Write Product Listings with Personality by our own Zoe on Oh My! Handmade
5 Tips for Connecting with Your Customers and Making More Sales – on the Shopify blog
Copywriting: A Prescription For Great Text – on Design*Sponge
Now featuring benefits! on Copyblogger
E-Commerce Copywriting: The Guide to Selling More on Smashing Magazine
What’s so FAB (Features, Advantages, Benefits)? on Rena Tom
Learn a New Language – Your Customer’s on Rena Tom
4 Magic Words That Increase Sales on the Shopify blog
Marketing that Speaks Without the Slimy Ways + 40 Ideas to Get You Started on Oh My! Handmade
How Inventables Makes a Site That Inspires Exploring on Signal vs. Noise
There are so many things on a small business owner’s plate, and we know that you can’t be expected to do it all yourself! That’s why Aeolidia has a copywriter on staff, if you would like it taken off of your hands completely. Dewi can create all your product descriptions for you, or she is able to write a handful of representative descriptions (maybe one from each of your shop categories?) to give you a feel for what works and how to model the rest of your descriptions when writing them yourself.
We are able to provide copywriting services to our clients as part of a website project, or as a standalone project, so please do get in touch if you’d like help with your product descriptions or anything else. We can also write newsletters, blog posts and articles, be your social media voice, or edit or proofread your original content.
Have you seen any unique or compelling product descriptions lately? I’m always tickled by what ModCloth does with theirs! Any questions about your own descriptions? We’d be happy to give some specific tips or critiques in the comments.