Meet 16 Smart Creative Businesses Taking It To The Next Level

Meet 16 Smart Creative Businesses Taking It To The Next Level: These inspirational creative businesses include: a sewing pattern designer, a baby product retailer, four stationery designers, a girl-empowering bath & body brand, three party stores, two clothing designers, two gift shops, a toy designer, and a sewing studio.

I wanted to give you a quick peek at our clients’ recent launches, and at what we’re working on over the summer. These inspirational creative businesses include: a sewing pattern designer, a baby product retailer, four stationery designers, a girl-empowering bath & body brand, three party stores, two clothing designers, two gift shops, a toy designer, and a sewing studio.

It is such an honor and a delight to be able to work for such creative, smart, and just plain fun business owners. I think you’ll like them, too!

We will write about these projects in more detail in the upcoming weeks, but for now, I wanted to give you the rundown of what work we’ve finished and what we’re beginning now.

These ones are totally done!

Design block three at Aeolidia has wrapped up, and block four is underway. Some of our logo clients from block 3 are having a website built, and the others are new to us this block. I’d like to show off the inspiring brands that are ready to put their plans into action and achieve their goals now! Here are the projects we’ve recently completed:

 

Big Little

Big Little patterns

Client: Lisa Spearman
Project: Business name brainstormingBrand Identity and Customer Experience Design
Current site: Big Little (re-branded website coming soon)

Status: Branding complete, awaiting reveal

Oh, you guys! We’re keeping this one under wraps for now, but the new name and look for Lisa’s business are just lovely and perfectly fitting, and I can’t wait to share.

 

Cushy Cove

Cushy Cove playmats

Client: JungJoon Park
Project: Business name brainstormingBrand Identity and Customer Experience Design, styled and model product photography, copywriting, marketing consultation
Current site: Baby Care Play Mats on Amazon

Status: Done and ready to launch

Baby Care Play Mats has become Cushy Cove! You can see one of our photographer, Jen’s photos for this new brand, and we’ll be sharing more of this project on the blog.

 

Fresh Out of Ink

Fresh Out of Ink business cards

Client: Katy Sensenig Schilthuis
Project: Business name brainstorming, Brand Identity and Product Presentation Design
Website: Fresh Out of Ink (woo hoo!)

Status: Project complete, website launched!

We’re Katy & Albert, a husband-and-wife team and the brains behind Fresh Out of Ink. We fell in love via snail mail when we were 14 years old – hence our love for paper and heartfelt, handwritten messages. We started Fresh Out of Ink in 2016 to spread the joy we felt to others.

We work together to come up with the fun, unique ideas that make up our collection, before Katy hand-draws and illustrates every quirky, colorful product. When we’re not creating, we’re living in Dallas, Texas, and spend our time drinking coffee, laughing with friends, and snuggling with our cats: Sushi & Queso.

 

Handcrafted HoneyBee

Handcrafted HoneyBee brand identity design

Project: Brand Identity and Product Presentation Designcopywriting, styled product photographycustom Shopify website
Website: Handcrafted HoneyBee (woo hoo!)

Status: Project complete, website launched!

Stacia and Robert Guzzo, Aeolidia valedictorians this semester, are now ready to roll! We completed the brand in block one, designed the website in block two, and have just launched the entire online experience for Handcrafted HoneyBee at the end of block three.

They wrote a ten part blog series about their rebranding project, and I’m quoting from part 9 here:

Our brand was looking to create an outstanding customer experience. We wanted to strike an emotional chord and engage the intellect at the same time. We wanted to inspire confidence in our product by presenting seamless, intuitive navigation & ease of use.

A custom designed & developed theme is enabling us to accomplish our goals more effectively. It is helping us to communicate consistently to our customer with one voice, through our website, our newsletter, our products & our offerings.

No matter what happens after the site launches, we have built a home for our brand that we can be proud of.

See this one on our blog

 

Pango Productions

Pango Productions web design

Client: Cindy Pang
Project: Custom Shopify website design
Website: Pango Productions (launching soon)

Status: Project complete, website will launch very soon!

This site needed to be fun, fun, fun, and Shoshanna stretched her development muscles on this project by creating animations throughout the site using CSS. The About page, in particular, is a great example.

Christine, Pango’s designer, said:

While putting it all together, I kept in mind your desire for a clean and modern but fun and quirky website. The design features simple typography, graphic elements, and a pops of bright color. Of course, the site remains clean and easy to navigate so that your customers can do what they came to do—shop your delightful products.

These ones have moved to the next phase

We were hard at work on these projects on block 3, and now we’re moving right along with the next step through summer.

 

Emily McDowell Studio

Emily McDowell cat lady mug

Client: Emily McDowell
Project: Custom Shopify website
Current site: Emily McDowell Studio  (new site scheduled to launch in September)

Status: Site designed and in development

Guys. GUYS. This is going to be epic. Cannot wait to show you this one!

 

Hip Hip Yay website

hiphipyay-print

Project: Brand Identity and Product Presentation Designcustom Shopify websitecopywriting
Website: (new site scheduled to launch November 11)

Status: Brand and website designed, coding begins this block

Charlotte runs an online boutique party store in Australia, with a cute selection of party goods sourced from around the world. We completed her logo and brand identity (seen above) and website design, and now we’re developing her new site on Shopify.

Our designer, Christine, designed a clean, modern, adult looking website. I can’t wait to show you this one!

 

JillianMaddie Paperie

JillianMaddie business cards

Client: Holly Hutton
Project: Brand Identity and Customer Experience Design
Website: JillianMaddie on Facebook (new site scheduled to launch November 11)

Status: Branding complete, website in progress

This new paper, packaging and party supply business’ website is going to be a beauty!

Christine has designed a homepage that shows off Holly’s wonderful assortment of paper and crafting items. JillianMaddie Paperie’s story is told through an airy layout, bright photography and delightful details. The party throwers who visit the site will feel inspired and excited, with a clear invitation to go shopping.

Miss Rose Sister Violet

Miss Rose Sister Violet

Client: Yasmin Kerkez
Project: Custom Shopify website, copywriting, marketing consultation
Current site: Miss Rose Sister Violet (new site scheduled to launch November 11)

Status: Site designed and in development

We are creating such a fresh, classy, modern, sophisticated, whimsical website for these dream clients! Those are our guiding keywords; how do you like them? I am really looking forward to finding out where this work takes Miss Rose Sister Violet. Stay tuned!

 

PaperWand

PaperWand logo

Client: Neesha Merani
Project: Brand Identity and Product Presentation DesignCustom Shopify website
Current site: PaperWand (new site scheduled to launch November 11)

Status: Branding complete, website being designed

It’s so fun to prepare a brand new business for success and know that they don’t have to spend time struggling through the amateur phase of growth. Neesha will be able to hit the ground running with her new look and website all sorted out. We’ll be sharing more of her brand identity on the blog soon.

 

Sunshine Parties

Sunshine Parties

Client: Louise Sanders
Project: Custom Shopify website, copywriting
Current site: Sunshine Parties (new site scheduled to launch November 11)

Status: Site designed and in development

Melanie has designed a clean, bright, and happy website for this party business to move on up from Etsy with their own custom shop. We have been having a lot of party-style FUN lately, haven’t we?!

These ones have just begun

Looking forward to block 4, I’m thrilled to introduce you to these inspiring businesses. See where they’re at now, and check back with us in a couple of months to see their transformations!

Crafty Wonderland

Client: Cathy Zwicker and Torie Nguyen
Project: Custom Shopify website, copywriting
Current site: Crafty Wonderland (new site scheduled to launch in 2017)

We started Crafty Wonderland in April of 2006 (coming up on ten years!) as a small scale art + craft market. The market grew so much over the first 3 years that we had to move to the Convention Center to accommodate the demand by both shoppers and vendors. It was through the market that we were offered the opportunity to open a pop-up shop. The temporary shop was so successful that we decided to stick around permanently.

We feel that our current website does not do a great job to distinguish and explain the two facets of the business. We have wanted to add a commerce element to that but are overwhelmed with thinking about how that would add to the confusion! The new website would help people clearly understand what we do and the different facets of our business.

Gather Here

Client: Virginia Johnson and Noah Dubreuil
Project: Custom Shopify website, copywriting
Current site: Gather Here (new site scheduled to launch November 18)

Gather Here is just over 5 years old. We recently relocated a mere 7 minute walk from our “birth place” to the heart of Inman Square, surrounding ourselves with a vibrant small business community. With the opening of our awesome new space that was a labor of DIY love, we want our online presence to be just as awesome.

June & January

Client: Amy Richardson-Golla
Project: Custom Shopify website
Current site: June & January (new site scheduled to launch November 4)

We are looking to increase our current cart size by encouraging our customer to buy the products they love in more color options. We’d like to see conversions increase and cart size increase over the next year. We’d also like to see an increase of google search traffic

Lovewild

Client: Sierra Zamarripa
Project: Custom Shopify website, copywriting, trademark registration
Current site: Lovewild (new site scheduled to launch November 18)

We started with our first retail market in May 2014, slowly doing markets until we did our first trade show- officially launching our line to the wholesale market in January 2015.
With every new show we get a bunch of new accounts but our direct retail remains stagnant…

We’re also launching a new sister line of the company. It’ll start with a relatively small line so I’m not sure if there should be a completely separate website or if we should seamlessly merge the two online into a lifestyle brand.

Petit Collage

Client: Lorena Siminovich
Project: Custom Shopify website, copywriting
Current site: Petit Collage (new site scheduled to launch November 11)

We enjoyed working on Mapamundi Kids for Lorena and her husband and we’re super glad to be back getting their much-beloved flagship brand, Petit Collage, up to date with a new online shop.

Do any of these hard working business owners sound like you?

Your small but fast growing business is perfectly poised to make a big splash in retail, and that’s exactly where Aeolidia loves to meet you. Our work is strategic, completely custom, and entirely goals-based. We like to get involved when we know our work can be transformative and cause exponential growth.

If you’re ready to move forward with your business, and to invest in some outside help, we would love to be your team. If you email today, we can get you into block 5. Block 5, you ask?

Tell me more about this block system

In 2016, Aeolidia is doing projects in a block system. This means that we have set up discrete blocks throughout the year, and all projects start at the same time, and launch by the same time. When you work with us, the block system will mean these things to you:

  1. You will know exactly when you will launch, and your launch date is guaranteed
  2. Your launch date will be strategic, based on your business’ important sales season

Each block is two months long, and you will be working with either a designer or a developer during a single block.

  • A logo takes one block.
  • A website design takes one block.
  • Developing that website takes one block.

So each of our clients will need 1-3 blocks (2-6 months) to complete their project.

Here are our blocks for 2016:

  • Block 1: January 4 – March 4 – CHECK!
  • Block 2: March 7 – May 6 – CHECK!
  • Block 3: May 9 – July 8 – CHECK!
  • Block 4: July 11 – September 16 – hard at work!
  • Block 5: September 19 – November 18 – prepare for next year

Let’s say you’re doing a full re-branding and want a custom website. When should you get started? We’d be glad to discuss that with you in detail, but a rough guideline is:

Have a New Year’s resolution to take care of? Have your site designed in block 5 this year, so you’ll have a head start launching in 2017.

Need an impressive brand identity and compelling website for wholesalers to shop from by the National Stationery Show next year? Get your logo designed by block 5, your website designed in block 1, and we’ll build it for you in block 2, in time to head to New York in May.

We book up early, and are glad to book you up to 18 months in advance. Please let me know if you’d be interested in telling us more about your retail goals and objectives so we can put together a custom proposal for you. If so, I have a wonderful questionnaire for you to fill out.